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Author: Harry Borgman Publisher: ISBN: 9780823001552 Category : Advertising layout and typography Languages : en Pages : 143
Book Description
A guide to preparing layouts for print and TV, which explores all types of layouts - idea doodles, preliminary roughs and finished compositions - and the materials, tools and techniques used to render them. There are 10 step-by-step demonstrations and twelve illustrations of typical assignments.
Author: Harry Borgman Publisher: ISBN: 9780823001552 Category : Advertising layout and typography Languages : en Pages : 143
Book Description
A guide to preparing layouts for print and TV, which explores all types of layouts - idea doodles, preliminary roughs and finished compositions - and the materials, tools and techniques used to render them. There are 10 step-by-step demonstrations and twelve illustrations of typical assignments.
Author: Harry Borgman Publisher: ISBN: Category : Art Languages : en Pages : 150
Book Description
Discusses the various types of advertising layouts and offers detailed instructions on the preparation of layouts for newspaper, magazine, and television advertising.
Author: Jim Krause Publisher: Simon and Schuster ISBN: 1440321965 Category : Design Languages : en Pages : 316
Book Description
Idea Index kick-started a revolution in graphic design books, unique in size, feel—and most important—wealth of ideas. Layout Index is the next step, a compendium of layout idea-generators that will help designers explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into eight major areas, including newsletters, flyers, posters, brochures, advertising, stationery, page layout, and Web pages.
Author: Publisher: ISBN: Category : Advertising Languages : en Pages :
Book Description
Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of “diagonal”, “standard”, “C”, “Z”, “overlapping”, and “spatial progression.” Concludes with a special section on the importance and use of headlines and sub-headlines.
Author: Robin Landa Publisher: John Wiley & Sons ISBN: 111897106X Category : Design Languages : en Pages : 670
Book Description
A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands. "With its colorful, current examples, insightful interviews and relevant and thorough content, this book is the winning text for me." (Journal of Advertising Education, Sage Journals - Spring 2017)
Author: Harry Borgman
Author: Harry Borgman
Author: Harry Borgman
Author: Frank Herman Young
Author: Jim Krause
Author: William Addison Dwiggins
Author: William Longyear
Author: 
Author: Frank Herman Young
Author: Robin Landa
Author: Bertram Brooker