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Author: Angela Goddard Publisher: Psychology Press ISBN: 9780415278034 Category : Business & Economics Languages : en Pages : 150
Book Description
Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
Author: Angela Goddard Publisher: Psychology Press ISBN: 9780415278034 Category : Business & Economics Languages : en Pages : 150
Book Description
Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
Author: Keiko Tanaka Publisher: Routledge ISBN: 1134640463 Category : Language Arts & Disciplines Languages : en Pages : 170
Book Description
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries. The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.
Author: Helen Ringrow Publisher: Springer ISBN: 1137557982 Category : Language Arts & Disciplines Languages : en Pages : 128
Book Description
This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires ‘work’ to fix its ‘problems’: flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives.
Author: Ruta Kalmane Publisher: Lulu.com ISBN: 1471092518 Category : Education Languages : en Pages : 131
Book Description
Today advertising is merely just a provision of descriptive information about certain goods and services. Advertising has developed over years becoming a manipulative source of information that uses our society's weaknesses in order to benefit financially. This book provides an insight into the world of manipulative advertising language, describing how word interactions influence consumer choices, revealing the most popular ways of advertising claim formation using certain language means. Advertisement examples used in the book are mostly beauty product advertisements that focus on women as a target audience as women are said to be an easy target thanks to their emotionality. The book will be interesting for both, those who trust advertisements (it will make you think twice before buying) and those who already don't.
Author: H. Kelly-Holmes Publisher: Springer ISBN: 0230503012 Category : Business & Economics Languages : en Pages : 221
Book Description
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Author: Sabine Gieszinger Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften ISBN: Category : Business & Economics Languages : en Pages : 392
Book Description
The discourse of advertising has changed considerably over the past 200 years. This study - based on a corpus of 540 advertisements published in The Times between 1788 and 1996 - outlines how advertisements have developed into a distinctive text type with recurring formal, semantic and functional features. Criteria investigated are the global structure of advertisements, major topics, the use of adjectives, language play, the textual realisation of advertising functions and the emergence of the pictorial message. Although the study focuses on linguistic aspects of advertising, the discussion also includes the influence of extra-linguistic factors, such as socio-economic conditions and the development of the media.
Author: Rosemarie Schmidt Publisher: John Benjamins Publishing ISBN: 9027286299 Category : Language Arts & Disciplines Languages : en Pages : 99
Book Description
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
Author: Angela Goddard
Author: Angela Goddard
Author: Torben Vestergaard
Author: Keiko Tanaka
Author: Helen Ringrow
Author: Ruta Kalmane
Author: H. Kelly-Holmes
Author: Michael L. Geis
Author: Nancy R. Tag
Author: Sabine Gieszinger
Author: Rosemarie Schmidt