The Advertising Age Encyclopedia of Advertising PDF Download
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Author: John McDonough Publisher: Routledge ISBN: 1135949131 Category : Business & Economics Languages : en Pages : 4291
Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author: Judy Davis Publisher: Taylor & Francis ISBN: 1317421671 Category : Business & Economics Languages : en Pages : 255
Book Description
Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.
Author: Charles R. Geisst Publisher: Infobase Publishing ISBN: 1438109873 Category : Business & Economics Languages : en Pages : 581
Book Description
Presents an alphabetically-arranged reference to the history of business and industry in the United States. Includes selected primary source documents.
Author: Heon Stevenson Publisher: McFarland ISBN: 1476611300 Category : Transportation Languages : en Pages : 430
Book Description
During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "Do we need a car?" but "What car shall we have?" This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.
Author: United States. Bureau of the Census Publisher: ISBN: Category : United States Languages : en Pages : 646
Book Description
Contains annual, time-series data with national coverage on almost any aspect of United States economics, population or infrastructure since the government began recording statistics. Part 1 covers: Population. Vital statistics and health and medical care. Migration. Labor. Prices and price indexes. National income and wealth. Consumer income and expenditures. Social statistics. Land, water, and climate. Agriculture. Forestry and fisheries. Minerals. Part 2 covers: Construction and housing. Manufactures. Transportation. Communications. Energy. Distribution and services. International transactions and foreign commerce. Business enterprise. Productivity and technological development. Financial markets and institutions.
Author: Mark Tungate Publisher: Kogan Page Publishers ISBN: 9780749448370 Category : Business & Economics Languages : en Pages : 316
Book Description
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Author: Helen Powell Publisher: Routledge ISBN: 1134718926 Category : Business & Economics Languages : en Pages : 260
Book Description
This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
Author: David J. Leonard Publisher: Routledge ISBN: 1317466462 Category : History Languages : en Pages : 701
Book Description
Latinos are the fastest growing population in America today. This two-volume encyclopedia traces the history of Latinos in the United States from colonial times to the present, focusing on their impact on the nation in its historical development and current culture. "Latino History and Culture" covers the myriad ethnic groups that make up the Latino population. It explores issues such as labor, legal and illegal immigration, traditional and immigrant culture, health, education, political activism, art, literature, and family, as well as historical events and developments. A-Z entries cover eras, individuals, organizations and institutions, critical events in U.S. history and the impact of the Latino population, communities and ethnic groups, and key cities and regions. Each entry includes cross references and bibliographic citations, and a comprehensive index and illustrations augment the text.
Author: Mia Moody-Ramirez Publisher: Springer ISBN: 1137404930 Category : Language Arts & Disciplines Languages : en Pages : 164
Book Description
Using the cultural prism of race, this book critically examines the image of African Americans in media of the twenty-first century. Further, the authors assess the ways in which media focused on gender, religion, and politics in framing perceptions of the President and First Lady of the United States during the Obama administration.
Author: John McDonough
Author: Judy Davis
Author: John A. Priebe
Author: Thomas Frank
Author: Charles R. Geisst
Author: Heon Stevenson
Author: United States. Bureau of the Census
Author: Mark Tungate
Author: Helen Powell
Author: David J. Leonard
Author: Mia Moody-Ramirez