Author: Susan Tyler Eastman
Publisher: Taylor & Francis
ISBN: 1136024816
Category : Language Arts & Disciplines
Languages : en
Pages : 352
Book Description
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Media Promotion & Marketing for Broadcasting, Cable & the Internet
Author: Susan Tyler Eastman
Publisher: Taylor & Francis
ISBN: 1136024816
Category : Language Arts & Disciplines
Languages : en
Pages : 352
Book Description
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Publisher: Taylor & Francis
ISBN: 1136024816
Category : Language Arts & Disciplines
Languages : en
Pages : 352
Book Description
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Advertising in the Broadcast and Cable Media
Author: Elizabeth J. Heighton
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 392
Book Description
Advertising in the Broadcast Media
Author: Elizabeth J. Heighton
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 370
Book Description
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 370
Book Description
Promotion and Marketing for Broadcasting and Cable
Author: Susan Tyler Eastman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 270
Book Description
Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological, and economic changes in the industry since the early 1990s. The role of the World Wide Web and of global and international promotion and marketing were introduced to bring the most current theory and practice to students and media professionals. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Other topics covered in this book include: goals of promotion; research in promotion; on-air, print, and web message design; radio promotion, TV network and station promotion, and news campaigns; noncommercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; and syndicated program marketing. Promotion and Marketing for Broadcasting, Cable and the Web has been endorsed by Promax, the national association for marketing executives in electronic media. Promax has provided a companion video for classroom use, containing examples of the many ways in which the media promote themselves.
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 270
Book Description
Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological, and economic changes in the industry since the early 1990s. The role of the World Wide Web and of global and international promotion and marketing were introduced to bring the most current theory and practice to students and media professionals. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Other topics covered in this book include: goals of promotion; research in promotion; on-air, print, and web message design; radio promotion, TV network and station promotion, and news campaigns; noncommercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; and syndicated program marketing. Promotion and Marketing for Broadcasting, Cable and the Web has been endorsed by Promax, the national association for marketing executives in electronic media. Promax has provided a companion video for classroom use, containing examples of the many ways in which the media promote themselves.
Research in Media Promotion
Author: Susan Tyler Eastman
Publisher: Routledge
ISBN: 1135665370
Category : Business & Economics
Languages : en
Pages : 379
Book Description
This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting.
Publisher: Routledge
ISBN: 1135665370
Category : Business & Economics
Languages : en
Pages : 379
Book Description
This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting.
Media Selling
Author: Charles Warner
Publisher: John Wiley & Sons
ISBN: 1444359274
Category : Business & Economics
Languages : en
Pages : 617
Book Description
This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
Publisher: John Wiley & Sons
ISBN: 1444359274
Category : Business & Economics
Languages : en
Pages : 617
Book Description
This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
Advertising in the Broadcast and Cable Media
Author: Elizabeth J. Heighton
Publisher: Wadsworth Publishing Company
ISBN: 9780534191047
Category : Business & Economics
Languages : en
Pages :
Book Description
Publisher: Wadsworth Publishing Company
ISBN: 9780534191047
Category : Business & Economics
Languages : en
Pages :
Book Description
Cable, an Advertiser's Guide to the New Electronic Media
Author: Ronald B. Kaatz
Publisher: NTC/Contemporary Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 232
Book Description
Publisher: NTC/Contemporary Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 232
Book Description
The Media Handbook
Author: Helen E. Katz
Publisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 192
Book Description
Publisher: N T C Business Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 192
Book Description
Promotion and Marketing for Broadcasting, Cable, and the Web
Author: Robert A. Klein
Publisher:
ISBN: 9780240804972
Category : Performing Arts
Languages : en
Pages : 274
Book Description
Promotion & Marketing for Broadcasting, Cable and the Web has remained one of the only books about promotion for radio, TV, cable, and now the web. The latest edition of this highly-regarded textbook has been updated to encompass the enormous structural and economic changes in the industry since the early 90s. New emphasis is placed on the role of the World Wide Web and global marketing. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Among the topics covered in this text are: goals of promotion; research in promotion; on-air, print and web message design; radio promotion, TV network and station promotion and news campaigns; non-commercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing.
Publisher:
ISBN: 9780240804972
Category : Performing Arts
Languages : en
Pages : 274
Book Description
Promotion & Marketing for Broadcasting, Cable and the Web has remained one of the only books about promotion for radio, TV, cable, and now the web. The latest edition of this highly-regarded textbook has been updated to encompass the enormous structural and economic changes in the industry since the early 90s. New emphasis is placed on the role of the World Wide Web and global marketing. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Among the topics covered in this text are: goals of promotion; research in promotion; on-air, print and web message design; radio promotion, TV network and station promotion and news campaigns; non-commercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing.