Author: Stanley E. CohenPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 44
Book Description
Advertising in an Era of National Re-evaluation
Author: Stanley E. CohenPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 44
Book Description
The Newspaper Era of National Advertising
Author: Publisher:
ISBN:
Category : Advertising, Newspaper
Languages : en
Pages : 32
Book Description
Advertising, The Uneasy Persuasion
Author: Michael SchudsonPublisher: Routledge
ISBN: 1136668187
Category : Business & Economics
Languages : en
Pages : 338
Book Description
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.
The National Corporation Reporter
Author: Scientific and Technical Aerospace Reports
Author: Publications of the National Institute of Standards and Technology ... Catalog
Author: National Institute of Standards and Technology (U.S.)Publisher:
ISBN:
Category :
Languages : en
Pages : 398
Book Description
Considerations in Adopting a Formalized Procedure for the Evaluation of Advertising Agency Performance
Author: Association of National Advertisers. Advertising Management CommitteePublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 68
Book Description
Publications of the National Bureau of Standards, 1986 Catalog
Author: United States. National Bureau of StandardsPublisher:
ISBN:
Category : Government publications
Languages : en
Pages : 420
Book Description
Author: 
Author: