Advertising in a Differentiated Duopoly and Its Policy Implications for an Open Economy PDF Download

Author: Jie Ma
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 61

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Book Description

Author: Levent Çeli̊k (Ph.D.)
Publisher:
ISBN: 9788073431310
Category :
Languages : en
Pages : 17

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Book Description

Author: Jayson L. Lusk
Publisher: Oxford Handbooks
ISBN: 0199681325
Category : Business & Economics
Languages : en
Pages : 923

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Book Description
First reference on food consumption and policy.

Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 470

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Book Description

Author: Steffen Jørgensen
Publisher: Springer Science & Business Media
ISBN: 9781402076138
Category : Business & Economics
Languages : en
Pages : 194

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Book Description
Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time. The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock. The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.

Author: Suzanne Ryan
Publisher:
ISBN:
Category : Industrial relations
Languages : en
Pages : 34

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Book Description

Author: Xavier Vives
Publisher: MIT Press (MA)
ISBN: 9780262220606
Category : Business & Economics
Languages : en
Pages : 446

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Book Description
Applies a modern game-theoretic approach to develop a theory of oligopoly pricing. The text relates classic contributions to the field of modern game theory and discusses basic game-theoretic tools and equilibrium, paying particular attention to developments in the theory of supermodular games.

Author: Georgios Terzis
Publisher: Intellect L & D E F A E
ISBN: 9781841502915
Category : Social Science
Languages : en
Pages : 464

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Book Description
A multitude of factors affect how the European media industry is governed, including commercialisation, concentration, convergence and globalisation. George Terzis' collection, European Media Governance, is the first volume to concentrate on analysing and explaining how European countries are slowly conceding control of the media from the govern...

Author: Rachid Zeffane
Publisher:
ISBN:
Category : Collective labor agreements
Languages : en
Pages : 56

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Book Description

Author: William John 1905- Fellner
Publisher: Hassell Street Press
ISBN: 9781015210752
Category :
Languages : en
Pages : 360

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Book Description
This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.