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Advertising for Television Sets

Advertising for Television Sets PDF Author: Georgetown University. Institute for Public Interest Representation
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 36

Book Description

Advertising for Television Sets

Advertising for Television Sets PDF Author: Georgetown University. Institute for Public Interest Representation
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 36

Book Description

Brought to You By

Brought to You By PDF Author: Lawrence R. Samuel
Publisher: University of Texas Press
ISBN: 0292774761
Category : Performing Arts
Languages : en
Pages : 441

Book Description
“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.

Advertising to the American Woman, 1900-1999

Advertising to the American Woman, 1900-1999 PDF Author: Daniel Delis Hill
Publisher: Ohio State University Press
ISBN: 9780814208908
Category : Art
Languages : en
Pages : 356

Book Description
The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.

Window to the Future

Window to the Future PDF Author: Steve Kosareff
Publisher:
ISBN:
Category : Body, Mind & Spirit
Languages : en
Pages : 184

Book Description
Window to the Future collects more than 150 print advertisements, magazine covers, and brochure and catalog images to bring the golden age of television advertising to light.

TV Sets

TV Sets PDF Author: Mark Bennett
Publisher: Black Dog & Leventhal
ISBN:
Category : Performing Arts
Languages : en
Pages : 152

Book Description
Author and artist Mark Bennett compiles his entertaining collection of blueprints extrapolated from the storylines and sets of the 1950s to 1980s television sitcom homes millions of Americans grew up with. An extraordinary work of imagination, these blueprints of TV homes that are as familiar to us as our neighbor's den and backyard give us a fascinating "real life" view that the camera angles never offered. From Ward and June Cleaver's house to Rob and Laura Petrie's apartment to Mary Richards's Minneapolis bachelorette apartment to the Jetson's "house" in the clouds, each home is lovingly recreated with painstaking precision in the fine blue lines of architectural blueprints.

Television as an Advertising Medium

Television as an Advertising Medium PDF Author: United States. Office of Domestic Commerce
Publisher:
ISBN:
Category : Television advertising
Languages : en
Pages : 52

Book Description

A 50-year Adventure in the Advertising Business

A 50-year Adventure in the Advertising Business PDF Author: Ernest W. Baker
Publisher: Wayne State University Press
ISBN: 9780814329108
Category : Biography & Autobiography
Languages : en
Pages : 284

Book Description
Ernie Baker elaborates on his lifelong career in the world of advertising, and provides an insiders perspective on the business. His experiences range from very small local firms to some of the world's largest advertising agencies, where he worked for a multitude of clients.

Historical Statistics of the United States, Colonial Times to 1970

Historical Statistics of the United States, Colonial Times to 1970 PDF Author: United States. Bureau of the Census
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 644

Book Description

Investigation of Feasibility and Desirability of Fixing Railroad Rates on the Basis of Zones

Investigation of Feasibility and Desirability of Fixing Railroad Rates on the Basis of Zones PDF Author: United States. Congress. Senate. Committee on Interstate Commerce
Publisher:
ISBN:
Category : Railroads
Languages : en
Pages : 1224

Book Description

Billboard

Billboard PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 140

Book Description
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
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