Author: Emil William FisherPublisher:
ISBN:
Category :
Languages : en
Pages : 106
Book Description
Advertising for Export Trade
Author: Emil William FisherExport Marketing Strategy
Author: Shaoming ZouPublisher: Business Expert Press
ISBN: 1606490095
Category : Business & Economics
Languages : en
Pages : 372
Book Description
If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.
Export Marketing for Smaller Firms
Author: International Marketing Institute (Cambridge, Mass.)Publisher:
ISBN:
Category : Export marketing
Languages : en
Pages : 96
Book Description
Export Marketing Management
Author: Costas G. AlexandridesPublisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 218
Book Description
Marketing Methods in Foreign Trade
Author: Erroll Paul ByingtonPublisher:
ISBN:
Category :
Languages : en
Pages : 228
Book Description
The Intelligent Exporter: How to Achieve Success in Foreign Trade Like a 'Pro'
Author: Nand Jee SinghPublisher: EXIM Clinic
ISBN:
Category : Business & Economics
Languages : en
Pages : 417
Book Description
A COMPREHENSIVE & EASY-TO-FOLLOW TEXTBOOK-CUM-GUIDANCE COMPANION that understands the growing importance of export business & helps entrepreneurs & businesses understand the advantages & subtleties of this business to create a strong footprint globally. This book highlights critical, entry-point, & practical information of the export business with the best & authentic solutions that entrepreneurs & small-to-mid-sized enterprises need to start exporting their goods around the globe. Inside, readers will find the most up-to-date information on export trade regulations, export documentation, letter of credit, export pricing, INCOTERMS, finding winning products, finding target foreign markets, finding foreign buyers, sales agreements, solving export-related various problems & many more. In many educational institutions, international trade is now part of the curriculum, & students need to have good knowledge on this topic; this book becomes a valuable resource for them. ✓STEP-BY-STEP GUIDANCE WITH CASE STUDY– The book is specially designed to inculcate a deeper understanding of how to be successful in the export business. Inside, several case studies help the readers to make correlations with the real problems so that readers can easily understand how to solve the problems of export business. All the chapters are sequentially interlinked, allowing readers to manage the export business step-by-step. ✓STRATEGIES THAT WORKS FOR EXPORT– Who does not want to be successful in the export business? Did you know that 12 important steps can create a road map to achieve the desired results in the export business? Please read Chapter 4 very carefully to learn these effective 12 steps for successful export. ✓FINDING WINNING PRODUCTS– At first, buyers show interest in the product. And the truth is that every product is saleable, but no one can offer everything to a customer at once. Therefore, export sales success depends on offering the right product. This book guides you as to what are the products that you can choose to export from a developing or developed country. ✓FINDING TARGET FOREIGN MARKETS– Almonds cannot be exported to any country which holds the top position in the world in terms of its production. Finding an overseas market is a matter of developing a good marketing plan. This book helps to create a framework for developing a marketing plan. ✓FINDING FOREIGN CUSTOMERS– No business can be imagined without a buyer. This is the most challenging job of the business aspect. Finding overseas customers can be a cumbersome process without knowing the proper equipment. This book guides you in finding customers in two ways; Online and Offline. Read Chapter 8 with Case Studies. ✓COMPETITIVE EXPORT PRICING– Studies show that cost/pricing ranks fifth among the top 20 reasons startups fail. Take the help of this book to calculate the total export price. ✓INTERNATIONAL BUSINESS COMMUNICATION– The art of explaining your business message leads to getting an export order. Learn this art effectively in Chapter 10 of this book. ✓FEARLESS RELEASING THE FIRST EXPORT SHIPMENT– The first export shipment is like a dream come true. Sometimes, even many professionals do not know the exact process of releasing the first export shipment. Chapter 10 has been specially prepared to solve this problem. ✓PAYMENT RISK MANAGEMENT & HANDLING VARIOUS EXPORT PROBLEMS– Every business works to earn money & profit. What if the payment for an export shipment gets stuck. This may ruin the entire business of a startup. Chapter 14 explains the different types of International Business Risk Management. Read Chapter 15 to learn how to deal with various export problems of FTP, Customs, FEMA, etc. ✓TEST YOUR EXPORT KNOWLEDGE–Appendix-I helps build confidence to take the first step towards success.
Export Advertising Practice
Author: Carl Frederick PropsonPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 296
Book Description
International Marketing and Export Management
Author: Gerald S. AlbaumPublisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 698
Book Description
"Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread of academic and non-academic sources. The balance between theory and practice is just right. I highly recommend this text." Geraldine Cohen, Lecturer, School of Business and Marketing, Brunel University Looking to learn about marketing decisions and management processes needed to develop export operations either in a small to medium size business or in a global corporation? With changing opportunities and challenges in the global environment, International Marketing and Export Management 5th edition provides the most comprehensive and up-to-date coverage on the topic. "In my opinion Albaum, Duerr and Strandskov have written an excellent text book on the subject of International Marketing and students will find it both readable and extremely informative." David Demick, Senior Lecturer, School of Marketing, Enrepreneurship and Strategy, University of Ulster Geared to both undergraduate and postgraduate courses on International Marketing or Export Marketing/International Trade, this book can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced of practitioners. New to this edition! In response to recent global developments, the authors have increased emphasis on the following: the impact of the Internet, World Wide Web, and e-commerce the increasing use of specialized software to assist in managing marketing functions, increasing efficiency in logistics, and coordinating and controlling enterprises the impact of technological advances on international marketing the changes resulting from China's rapid, export-led growth and from its entry into the World Trade Organization the growing concerns with respect to social responsibility, and the costs of failure to meet societal expectations. Visit www.booksites.net/albaum to access valuable teaching tools, including an Instructor's Manual and Power Point Slides. Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong. Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands and has extensive consulting business around the globe. Duerr is also Senior Editor of The Journal of International Business and Economy. Jesper Strandskov is a Professor of International Business at Aarhus School of Business, Denmark. He has been visiting professor at universities in the USA and Australia. He also acts as an international business consultant to several business companies and public institutions.
Advertising for Trade in Latin-America
Author: William Edmund AughinbaughPublisher: Forgotten Books
ISBN: 9781330285299
Category : Business & Economics
Languages : en
Pages : 336
Book Description
Excerpt from Advertising for Trade in Latin-America It is a real privilege to write introductory words about any work relating to Latin-America prepared by Dr. W. E. Aughinbaugh. There is, however, a special satisfaction in commending highly a book of his authorship on Latin-American advertising. In my twenty years close relationship to Latin-America, first as United States Minister and later as Director General of the Pan-American Union, I have always known of Dr. Aughinbaugh's intimate and authoritative acquaintance with almost every phase of Pan-American commercial relations. He has lived nearly twenty years, in Latin-American countries and visited all of them at different times. He has prepared in this period practical copy for all of the representative Latin-American newspapers and had charge of successfully spending large sums of money for advertising purposes through out the vast area and population south of the Rio Grande. As Foreign and Export Editor of the "New York Commercial," and as Professor of Foreign Trade at New York University and also Columbia University, he has also done notable work in promoting Pan-American trade. Speaking Spanish and Portuguese, he has obtained an intimate knowledge of business men and methods, from the standpoint of both Latin-America and the United States, which makes his advice invaluable. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Export Marketing
Author: B. S. RathorPublisher:
ISBN: 9788183184687
Category : Export marketing
Languages : en
Pages : 576
Book Description