Author: Politz (Alfred) Research, inc., New York. Alfred Politz Media StudiesPublisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 186
Book Description
Advertising Exposure, Audiences, Issues and Advertising Pages
Author: Politz (Alfred) Research, inc., New York. Alfred Politz Media StudiesPublisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 186
Book Description
Advertising Exposure
Author: Alfred Politz Research, Inc. Alfred Politz Media StudiesPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 208
Book Description
Ad Page Exposure in 4 Magazines
Author: Alfred Politz Media StudiesPublisher:
ISBN:
Category : Advertising, Magazine
Languages : en
Pages : 132
Book Description
The Ad Page Exposure Profile of The Saturday Evening Post
Author: Politz (Alfred) Research (New York)Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 156
Book Description
Advertising Exposure Among Female Homemakers who are Recent Buyers of Grocery Products and Women's Clothing
Author: Alfred Politz Research, IncPublisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Toward Better Media Comparisons
Author: Advertising Research FoundationPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 42
Book Description
Advertising
Author: Albert Wesley FreyPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 620
Book Description
Journal of Advertising Research
Author: Modern Advertising and the Market for Audience Attention
Author: Zoe ShermanPublisher: Routledge
ISBN: 131551155X
Category : Business & Economics
Languages : en
Pages : 265
Book Description
Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences. This highly original and accessible book re-centers the story of the invention of modern advertising on the question of how access to audiences was streamlined and standardized. Drawing from late-nineteenth and early-twentieth-century materials, especially from the advertising industry’s professional journals and the business press, chapters on the development of print media, billboard, and direct mail advertising illustrate the struggles amongst advertisers, intermediaries, audience-sellers, and often-resistant audiences themselves. Over time, the maturing advertising industry transformed the haphazard business of getting advertisements before the eyes of the public into a market in which audience attention could be traded as a commodity. This book applies economic theory with historical narrative to explain market participants’ ongoing quests to expand the reach of the market and to increase the efficiency of attention harvesting operations. It will be of interest to scholars of contemporary American advertising, the history of advertising more generally, and also of economic history and theory.
Author: