S. 674, the Sensible Advertising and Family Education Act PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download S. 674, the Sensible Advertising and Family Education Act PDF full book. Access full book title S. 674, the Sensible Advertising and Family Education Act by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Download full books in PDF and EPUB format.
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation Publisher: ISBN: Category : Business & Economics Languages : en Pages : 128
Book Description
This Congressional hearing discusses legislation that would require health warnings to be included in advertisements of alcoholic beverages. Opening statements are included from Senators Hollings, Burns, Danforth, Thurmond, and Simon, and from Representative Kennedy. Testimony is included from two panels of witnesses, whose members include: (1) Dean Smith, University of North Carolina; (2) Joseph Wright, Children's National Medical Center; (3) Michael Dorris, parent of a child born with fetal alcohol syndrome; (4) Joyce Brune, mother whose daughter died from alcohol poisoning; (5) Lawrence Wallack, Director of Public Health, School of Public Health, University of California at Berkeley; (6) Steven Shiffrin, law professor, Cornell University Law School; (7) Edward Fritts, president and chief executive officer, National Association of Broadcasters; (8) Jeffrey Becker, vice-president, Alcohol Issues, Beer Institute; (9) Fred Meister, president and chief executive officer, Distilled Spirits Council of the United States; (10) Robert Koch, vice-president, Federal Government Relations, Wine Institute; (11) Burt Neuborne, professor, New York University School of Law; and (12) Martin Block, Integrated Marketing Communications. Prepared statements and relevant materials are appended. (NB)
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation Publisher: ISBN: Category : Business & Economics Languages : en Pages : 128
Book Description
This Congressional hearing discusses legislation that would require health warnings to be included in advertisements of alcoholic beverages. Opening statements are included from Senators Hollings, Burns, Danforth, Thurmond, and Simon, and from Representative Kennedy. Testimony is included from two panels of witnesses, whose members include: (1) Dean Smith, University of North Carolina; (2) Joseph Wright, Children's National Medical Center; (3) Michael Dorris, parent of a child born with fetal alcohol syndrome; (4) Joyce Brune, mother whose daughter died from alcohol poisoning; (5) Lawrence Wallack, Director of Public Health, School of Public Health, University of California at Berkeley; (6) Steven Shiffrin, law professor, Cornell University Law School; (7) Edward Fritts, president and chief executive officer, National Association of Broadcasters; (8) Jeffrey Becker, vice-president, Alcohol Issues, Beer Institute; (9) Fred Meister, president and chief executive officer, Distilled Spirits Council of the United States; (10) Robert Koch, vice-president, Federal Government Relations, Wine Institute; (11) Burt Neuborne, professor, New York University School of Law; and (12) Martin Block, Integrated Marketing Communications. Prepared statements and relevant materials are appended. (NB)
Author: Eric J. Anctil Publisher: Jossey-Bass ISBN: Category : Education Languages : en Pages : 148
Book Description
Confronting an era marked by dwindling support and increased competition, it is incumbent on administrators and higher education leaders at colleges and universities to broadcast who they are, what they do, and what makes them valuable. In his direct, unvarnished review of marketing higher education, Eric J. Anctil offers a critical call to action for institutions who wish to continue and thrive in the business of higher education. Topics covered include: Market Driven Versus Mission Driven Persuasion and Choice Marketing and Advertising Higher Education Marketing and Advertising the Intangible Market Differentiation Recommendations for Selling Higher Education To be viable in the modern era, today's colleges and universities must strike a balance among delivering sound academic programs, conducting and promoting research, and engaging with the community as social institutions and places of higher learning -- while also meeting the contemporary challenges of running large organizations with dwindling public support and greater competition from the for-profit education sector. Colleges and universities that are not only aware of this environment but also are savvy in the changing marketplace increase their changes of establishing distinction among their peers. Strong institutional identity requires clearly recognizing one's organizational strengths, effectively communicating how one is different in a crowded marketplace, and building collaborative partnerships both internally and externally to promote greater awareness and recognition among key stakeholders. Strategic marketing enables one to move from being simply driven by the market to being savvy about it. This monograph is an invaluable guide to that process. This is the second issue in the 34th volume of the Jossey-Bass series ASHE Higher Education Report. Each monograph in the series is the definitive analysis of a tough higher education problem, based on thorough research of pertinent literature and institutional experiences. Topics are identified by a national survey. Noted practitioners and scholars are then commissioned to write the reports, with experts providing critical reviews of each manuscript before publication.
Author: Eric J. Anctil Publisher: Jossey-Bass ISBN: Category : Education Languages : en Pages : 148
Book Description
Confronting an era marked by dwindling support and increased competition, it is incumbent on administrators and higher education leaders at colleges and universities to broadcast who they are, what they do, and what makes them valuable. In his direct, unvarnished review of marketing higher education, Eric J. Anctil offers a critical call to action for institutions who wish to continue and thrive in the business of higher education. Topics covered include: Market Driven Versus Mission Driven Persuasion and Choice Marketing and Advertising Higher Education Marketing and Advertising the Intangible Market Differentiation Recommendations for Selling Higher Education To be viable in the modern era, today's colleges and universities must strike a balance among delivering sound academic programs, conducting and promoting research, and engaging with the community as social institutions and places of higher learning -- while also meeting the contemporary challenges of running large organizations with dwindling public support and greater competition from the for-profit education sector. Colleges and universities that are not only aware of this environment but also are savvy in the changing marketplace increase their changes of establishing distinction among their peers. Strong institutional identity requires clearly recognizing one's organizational strengths, effectively communicating how one is different in a crowded marketplace, and building collaborative partnerships both internally and externally to promote greater awareness and recognition among key stakeholders. Strategic marketing enables one to move from being simply driven by the market to being savvy about it. This monograph is an invaluable guide to that process. This is the second issue in the 34th volume of the Jossey-Bass series ASHE Higher Education Report. Each monograph in the series is the definitive analysis of a tough higher education problem, based on thorough research of pertinent literature and institutional experiences. Topics are identified by a national survey. Noted practitioners and scholars are then commissioned to write the reports, with experts providing critical reviews of each manuscript before publication.
Author: Tracy Arrington Publisher: Crown ISBN: 0451496728 Category : Business & Economics Languages : en Pages : 218
Book Description
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
Author: Advertising Federation of America. Bureau of Research and Education Publisher: ISBN: Category : Distributive education Languages : en Pages : 0
Author: Helen Powell Publisher: Routledge ISBN: 1134718926 Category : Business & Economics Languages : en Pages : 260
Book Description
This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
Author: Advertising Federation of America. Bureau of Research and Education Publisher: ISBN: Category : Distributive education Languages : en Pages : 96
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation
Author: Eric J. Anctil
Author: Billy I. Ross
Author: Tracy Arrington
Author: Advertising Federation of America. Bureau of Research and Education
Author: Helen Powell
Author: Advertising Federation of America. Bureau of Research and Education
Author: Vergil Daniel Reed
Author: