Author: United States. Foreign and Domestic Commerce BureauPublisher:
ISBN:
Category :
Languages : en
Pages : 14
Book Description
Advertising Economics and Principles
Author: United States. Foreign and Domestic Commerce BureauPublisher:
ISBN:
Category :
Languages : en
Pages : 14
Book Description
The Economics of Marketing and Advertising
Author: William Daniel MoriartyPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 618
Book Description
Principles of Advertising
Author: Monle LeePublisher: Routledge
ISBN: 0789022990
Category : Business & Economics
Languages : en
Pages : 452
Book Description
The authors present an integrated marketing approach to contemporary advertising. This new edition has been substantially updated to take account of the changes in the advertising industry that have marked the advent of the 21st century.
Advertising Economics and Principles
Author: United States. Foreign and Domestic Commerce BureauPublisher:
ISBN:
Category :
Languages : en
Pages : 7
Book Description
The Principles and Implications of Psycho-economic Advertising
Author: Herbert William HessThe Principles of Advertising
Author: Harry TipperPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 398
Book Description
Directory of Advertising, Marketing, and Public Relations Education in the United States
Author: Advertising Federation of America. Bureau of Research and EducationPublisher:
ISBN:
Category : Distributive education
Languages : en
Pages : 96
Book Description
Principles and Practice of Advertising
Author: Gerald Bertram WadsworthPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 364
Book Description
Principles of Marketing
Author: Fred Emerson ClarkPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 592
Book Description
Measures of Advertisement Effectiveness. Principles and Practice
Author: Roland MoellerPublisher: GRIN Verlag
ISBN: 3346359204
Category : Business & Economics
Languages : en
Pages : 23
Book Description
Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Bayreuth (Lehrstuhl für BWL III: Marketing & Konsumentenverhalten), course: Seminararbeit zur Spezialisierung Marketing, language: English, abstract: This paper deals with advertisement effectiveness and how it can be measured. Advertisements have to be well created by companies to target their audience. How can this be accomplished? Also, is there a possibility to measure the effectiveness of such ads? What are the measures for effective advertisements? The paper gives suggestions which measures should be picked and an overview of those. This is followed by recent research and different points of view from scholars on this topic. Advertisement effectiveness and how it is measured is a large research topic. Not only for researchers but lately increasingly important for managers due to cost allocation and huge expanses. It is discussed since decades with constantly new developments and updates due to researchers. Through this process many new views on different measures emerged making it more and more complex for advertisers by considering which advertisement will generate the most profit. Since then, marketing science has created many good models which will be presented in this paper. Do you want to experience a 100 meter bungee jump? Or a tremendously fast race in a formula 1 sports car? Do you prefer a survival march through a tropical forest after paragliding down a mountain? These extraordinary adventures are sold as services by companies like Jochen Schweizer. Advertisement effectiveness and how it is measured is a large research topic. Not only for researchers but lately increasingly important for managers due to cost allocation and huge expanses. It is being discussed since decades with constantly new developments and updates due to researchers.