Author: Organisation for Economic Co-operation and Development. Committee on Consumer PolicyPublisher:
ISBN:
Category :
Languages : en
Pages : 64
Book Description
Advertising Directed at Children - Endorsements in Advertising - Reports by the Committee on Consumer Policy
Author: Organisation for Economic Co-operation and Development. Committee on Consumer PolicyPublisher:
ISBN:
Category :
Languages : en
Pages : 64
Book Description
Advertising Directed at Children ; Endorsements in Advertising
Author: Organisation for Economic Co-operation and Development. Committee on Consumer PolicyPublisher: Organisation for Economic Co-operation and Development ; [Montréal : Renouf]
ISBN:
Category : Business & Economics
Languages : en
Pages : 74
Book Description
In the framework of its activities concerning marketing practices, the Committee on Consumer Policy, Organization for Economic Co-operation and Development, has examined the subjects of advertising directed at children and endorsements in advertising. These subjects raise common problems in member countries and result in a variety of responses. The report on advertising directed at children is based on a questionnaire to which 19 member countries responded; the report on endorsements in advertising has been drawn up on the basis of information received from 16 member countries. Both reports examine the various methods of advertising employed, the major areas of concern, and the existing regulatory frameworks and voluntary arrangements. Both also suggest a number of policy solutions for consideration by member countries. Appendices to the first study report results of a survey on advertising directed toward children in Japan and results of a recent study in Sweden on toy packaging. (Author/RH)
Resources in Education
Author: Advertising Directed at Children
Author: Publisher:
ISBN:
Category : Advertising and children
Languages : en
Pages : 22
Book Description
Advertising to Children
Author: M. Carole MacklinPublisher: SAGE Publications
ISBN: 1452262179
Category : Business & Economics
Languages : en
Pages : 337
Book Description
Children represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist about both the effectiveness of marketing to children as well as the impact this advertising has on the children themselves. Current debates over smoking and alcohol consumption highlight this issue from all perspectives: marketers, parents, and policymakers. Advertising to Children presents cutting-edge research designed to stimulate and inform this debate. Well-known authors contribute their perspectives, with chapters organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront of societal and public-policy thinking. Editors M. Carole Macklin and Les Carlson have lead research in this field and lend their expertise. More than just a litany of hot topics, this book provides a wide-angle lens on the field, with insights from advertising, marketing, communication, and psychology.
Bibliographic Guide to Business and Economics
Author: New York Public Library. Research LibrariesPublisher:
ISBN:
Category : Business
Languages : en
Pages : 664
Book Description
European Regulation of Advertising
Author: Rein RijkensPublisher: North Holland
ISBN:
Category : Advertising laws
Languages : en
Pages : 420
Book Description
Resources in Education
Author: Hearings, Reports and Prints of the Senate Committee on Commerce
Author: United States. Congress. Senate. Committee on CommercePublisher:
ISBN:
Category : Legislative hearings
Languages : en
Pages : 1308
Book Description
Government Publications Issued During ...
Author: Great Britain. Her Majesty's Stationery OfficePublisher:
ISBN:
Category : Great Britain
Languages : en
Pages : 584
Book Description