ADVERTISING CREDIBILITY AND ITS IMPACT ON ADVERTISING EFFECTIVENESS AND BRAND IMAGE OF CHILDREN'S HEALTH DRINKS PDF Download

Author:
Publisher: Archers & Elevators Publishing House
ISBN: 9390996392
Category : Antiques & Collectibles
Languages : en
Pages : 185

View

Book Description

Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 0309097134
Category : Medical
Languages : en
Pages : 537

View

Book Description
Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.

Author: Teresa L. Thompson
Publisher: Routledge
ISBN: 1000451380
Category : Social Science
Languages : en
Pages : 794

View

Book Description
A seminal text in the field, this new edition of The Routledge Handbook of Health Communication provides students and scholars with a comprehensive survey of the subject’s key research foundations and trends, authored by the discipline’s leading scholars. The third edition has been completely updated and reorganized to guide both new researchers and experienced scholars through the most critical and contemporary topics in health communication today. There are eight major sections covering a range of issues, including interpersonal and family health communication; patient-provider communication; healthcare provider and organizational health communication; mediated health communication; campaigns, interventions, and technology applications; and broad issues such as health literacy, health equity, and intercultural communication. Attention also is devoted to foundational issues in health communication, such as theory and method; multidisciplinary, interdisciplinary, and transdisciplinary communication research; research translation, implementation, and dissemination; and narrative health communication. There is new attention to policy and NGOs, the environment, public health crises, global health, mental health and mental illness, and marginalized populations such as Black, Latinx (a/o), Native/First People, and LGBTQ+ individuals, as well as the multiple challenges health communication researchers face in conducting research. The handbook will continue to serve as an invaluable resource for students, researchers, scholars, policymakers, and healthcare professionals doing work in health communication.

Author: United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 32

View

Book Description

Author: BPP Learning Media
Publisher: BPP Learning Media
ISBN: 1445392771
Category : Business & Economics
Languages : en
Pages : 337

View

Book Description
The Enterprise Operations Practice & Revision Kit allows you to apply your knowledge by putting theory in to practice. It contains two complete mock exams, exam standard test questions and covers all the main syllabus areas including global business environment, information systems, operations management, marketing and managing human capital and provides plenty of advice on how to approach each. Through practice, you are equipped with the best techniques to face the exam and earn the maximum number of marks.

Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation and Hazardous Materials
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 666

View

Book Description

Author: Rachel Hay
Publisher: Springer Nature
ISBN: 9811585172
Category : Business & Economics
Languages : en
Pages : 304

View

Book Description
This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. The selection of case studies covers and compares aspects of public health and well-being, and public environmental consciousness in terms of driving attitudes towards implementing improved sustainability in developing and developed countries. Drawing on related policies and legislation, and examining social behaviour at the individual, community, and organisational levels, the authors propose innovative new methods in social marketing and social change research. The book is of interest to researchers and practitioners in social marketing, business ethics, behavioural science, public health, and development studies.

Author: Luis A. Moreno
Publisher: Springer
ISBN: 9781493950775
Category : Medical
Languages : en
Pages : 500

View

Book Description
Despite adults’ best preventive efforts, childhood obesity is on the rise in most areas of the world, and with it the prevalence of Type 2 diabetes, hypertension, cardiovascular disease, and other formerly adult-onset conditions. Epidemiology of Obesity in Children and Adolescents takes the global ecological approach that is needed to understand the scope of the problem and its multiple causes and mechanisms, and to aid in developing more effective prevention and intervention programs. In the book’s first half, experts present a descriptive summary of youth obesity trends in ten world regions, broken down by age group, gender, socioeconomic status, and risk factors. Complementing these findings, part two reviews the evidence base regarding the variables, separately and in combination, having the most significant impact on young people’s development of obesity, including: • Genetic and nutrigenomic factors. • Environmental and psychosocial factors, such as family shopping and eating habits and access to healthful foods. • Neuroendocrine regulation. • Prenatal and neonatal factors (e.g., gestational diabetes of the mother). • Dietary factors, from nutrient content to young people’s food preferences. • Physical activity versus sedentary behavior. Epidemiology of Obesity in Children and Adolescents is necessary reading for the range of professionals involved in curtailing this epidemic, including public health specialists, epidemiologists, pediatricians, nurses, nutritionists, psychologists, health educators, and policymakers.

Author: United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation and Hazardous Materials
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 656

View

Book Description

Author: United States. Department of the Treasury
Publisher:
ISBN:
Category : Alcohol
Languages : en
Pages : 132

View

Book Description