Advertising Campaign Planning PDF Download

Author: Jim Avery
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 222

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Author: Jim Avery
Publisher:
ISBN: 9781887229067
Category : Advertising campaigns
Languages : en
Pages : 0

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Author: JIM. AVERY
Publisher:
ISBN: 9781138137530
Category :
Languages : en
Pages :

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Author: Larry Kelley
Publisher: Routledge
ISBN: 1317507436
Category : Business & Economics
Languages : en
Pages : 263

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Book Description
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Author: Don E. Schultz
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 552

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Author: Larry D. Kelley
Publisher: Routledge
ISBN: 131751937X
Category : Business & Economics
Languages : en
Pages : 361

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Book Description
The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must ultimately approve strategic media decisions. Full of current brand examples, the book is a "must-read" for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition, including: International advertising Campaign evaluation The changing role of media planning in agencies, to give the reader a better grounding in the role of media in an advertising and marketing plan today Evaluating media vehicles, filled with up-to-date examples Search engine marketing, and a thorough revision of the chapter on online display advertising to address the increased emphasis on digital media Gaming, and many new examples of the latest digital media with an emphasis on social media, and a new framework for analyzing current and future social media Increased coverage of communication planning Added focus on the importance of media strategy early on in the book Separate chapters for video and audio media (instead of lumping them together in broadcast). This creates a more in-depth discussion of radio in particular An online instructor's manual with PowerPoint slides and sample test questions is available to adopters.

Author: Don E. Schultz
Publisher:
ISBN: 9780844230894
Category : Advertising
Languages : en
Pages : 550

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Author: Mac Martin
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 124

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Author: Alan Cooper
Publisher: Burns & Oates
ISBN:
Category : Business & Economics
Languages : en
Pages : 236

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Book Description
Outlines current thinking and best practice in planning advertising.

Author: Mark Wiseman
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 510

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