Author: Gillian Doyle
Publisher: SAGE
ISBN: 9780761968757
Category : Social Science
Languages : en
Pages : 188
Book Description
Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.