Author: James H. McGrawPublisher:
ISBN:
Category :
Languages : en
Pages : 10
Book Description
Advertising and the Maintenance of Prosperity
Author: James H. McGrawNational Advertising Vs. Prosperity
Author: Ralph BorsodiPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 328
Book Description
National Advertising Vs, Prosperity
Author: Ralph BorsodiPublisher: Forgotten Books
ISBN: 9781330268292
Category : Business & Economics
Languages : en
Pages : 317
Book Description
Excerpt from National Advertising Vs, Prosperity: A Study of the Economic Consequences, of National Advertising The larger part of the material in this book consists of a series of sixty-six articles which were published in The Daily News Record of New York under the general title of "The National Advertisers, the Distributors, and the Public." The remainder consists of material which it proved inappropriate to publish serially in a daily newspaper. So many friends and acquaintances have helped me in this work that it is impractical - I was almost going to say impolitic - for me to acknowledge my indebtedness by formally naming them. I cannot, however, omit a word of appreciation for the farsighted policy displayed in making the columns of The Daily News Record an open forum for the discussion of this tremendously important subject. One thought and I am through. This book is iconoclastic only in the strictest sense of the term. The methods which I criticize, I have here criticized in the hope that they will soon cease to be factors in marketing. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
National Advertising Vs. Prosperity a Study of the Economic Consequences of National Advertising - Scholar's Choice Edition
Author: Ralph BorsodiPublisher: Scholar's Choice
ISBN: 9781296348236
Category :
Languages : en
Pages : 316
Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
The Debunkment of Advertising and Prosperity
Author: Julian Rumsey TinkhamPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 144
Book Description
Economic Freedom and Prosperity
Author: Benjamin PowellPublisher: Routledge
ISBN: 0429813201
Category : Business & Economics
Languages : en
Pages : 266
Book Description
Economic theory and a growing body of empirical research support the idea that economic freedom is an important ingredient to long-run economic prosperity. However, the determinants of economic freedom are much less understood than the benefits that freedom provides. Economic Freedom and Prosperity addresses this major gap in our knowledge. If private property and economic freedom are essential for achieving and maintaining a high standard of living, it is crucial to understand how improvements in these areas have been achieved and whether there are lessons that can be replicated in less free areas of the world today. In this edited collection, contributors investigate this research question through multiple methodologies. Beginning with three chapters that theoretically explore ways in which economic freedom might be better achieved, it then moves on to a series of empirical chapters that examine questions including the speed and permanence of reform, the deep long-run determinants of economic freedom, the relationship between voice and exit in impacting freedom, the role of crises in generating change, and immigration. Finally, the book considers the evolution of freedom in China, development economics, and international trade, and it concludes with a consideration of what is necessary to promote a humane liberalism consistent with economic freedom. Economic Freedom and Prosperity will be of great interest to all social scientists concerned with issues of institutional change. It will particularly appeal to those concerned with economic development and the determinants of an environment of economic freedom.
Printers' Ink; the ... Magazine of Advertising, Management and Sales
Author: Readings in Modern Business Literature
Author: Adolph Charles BabenrothPublisher:
ISBN:
Category : American literature
Languages : en
Pages : 628
Book Description
Author: 
Author: