Author: Richard Louis Kohls
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 650
Book Description
The ninth edition of "Marketing of Agricultural Products" contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing.
Marketing of Agricultural Products
Author: Richard Louis Kohls
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 650
Book Description
The ninth edition of "Marketing of Agricultural Products" contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing.
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 650
Book Description
The ninth edition of "Marketing of Agricultural Products" contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing.
Marketing of Agricultural Products
Author: Richard Louis Kohls
Publisher: New York : Macmillan
ISBN:
Category : Produce trade
Languages : en
Pages : 424
Book Description
Publisher: New York : Macmillan
ISBN:
Category : Produce trade
Languages : en
Pages : 424
Book Description
Introduction to Agricultural Marketing
Author: Robert E. Branson
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 550
Book Description
Introduction to agricultural and agribusiness marketing-and its goals; What is marketing?; Identifying marketing objectives; Agricultural marketing; Agricultural market structure; The cost and efficiency of marketing: a public concern; Price discovery in agricultural markets; Price risk and uncertainty; Government marketing services; Direct participation by government in marketing; Producer's marketing alternatives and strategies; Agribusiness marketing; Agricultural marketing and the agribusiness firm; The marketing environment and the agribusiness firm; Developing a marketing strategy; Agribusiness products; Packaging and branding; Managerial pricing of agribusiness products: tools of analysis; Managerial pricing tactics in agribusiness market situations; Promotion of agribusiness products; Agribusiness managers and channels of distribution; Evaluating the agribusiness marketing program; Dynamics of marketin systems; Dynamics and innovations in agricultural marketing systems; International agribusiness marketing; Marketing of agribusiness inputs; Glossary; Index.
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 550
Book Description
Introduction to agricultural and agribusiness marketing-and its goals; What is marketing?; Identifying marketing objectives; Agricultural marketing; Agricultural market structure; The cost and efficiency of marketing: a public concern; Price discovery in agricultural markets; Price risk and uncertainty; Government marketing services; Direct participation by government in marketing; Producer's marketing alternatives and strategies; Agribusiness marketing; Agricultural marketing and the agribusiness firm; The marketing environment and the agribusiness firm; Developing a marketing strategy; Agribusiness products; Packaging and branding; Managerial pricing of agribusiness products: tools of analysis; Managerial pricing tactics in agribusiness market situations; Promotion of agribusiness products; Agribusiness managers and channels of distribution; Evaluating the agribusiness marketing program; Dynamics of marketin systems; Dynamics and innovations in agricultural marketing systems; International agribusiness marketing; Marketing of agribusiness inputs; Glossary; Index.
Advertising and Promotion of Agricultural Products
Author: Edward Dailey
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 82
Book Description
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 82
Book Description
Marketing of Agricultural Products
Author: James Ernest Boyle
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 496
Book Description
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 496
Book Description
Proceedings of Workshop-seminar on Market Development and Promotion for Agricultural Products
Lessons and Marketing Talks on Marketing Agricultural Products
Author: American institute of agriculture, Chicago
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 980
Book Description
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 980
Book Description
This is USDA's Agricultural Marketing Service
Author: United States. Agricultural Marketing Service
Publisher:
ISBN:
Category :
Languages : en
Pages : 36
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 36
Book Description
Agricultural Marketing
Author: S.B. Verma
Publisher: Scientific Publishers
ISBN: 9386102951
Category : Business & Economics
Languages : en
Pages : 390
Book Description
The Book has been prepared to make a comprehensive knowledge on Agricultural Marketing'. It provides recent feed back to the readers. It is a compendium of the distinguished personalities, researchers, agricul-turists, scientists and academicians. The book depicts some important aspects: E-Agriculture: A new approach Agricultural marketing in India Indian Agricultural Market Reforms Alternative Agricultural Marketing System Changing Scenario in Agricultural Marketing. Agricultural Marketing: Thrust and Challenges Agricultural Marketing: Problems and Prospects Changing Profile of Farm product Marketing Food and Agricultural Marketing in India WTO and Indian Agriculture Agricultural products export in India Regulated Agricultural Market Impact of Liberalisation on Agricultural Trade Role of ICT in Sugarcane Marketing Development Export Potential of Agricultural Products Recent efforts towards agriculture marketing system Boosting Agricultural Marketing Indian Floriculture Marketing Indian Lac Marketing Scenario.
Publisher: Scientific Publishers
ISBN: 9386102951
Category : Business & Economics
Languages : en
Pages : 390
Book Description
The Book has been prepared to make a comprehensive knowledge on Agricultural Marketing'. It provides recent feed back to the readers. It is a compendium of the distinguished personalities, researchers, agricul-turists, scientists and academicians. The book depicts some important aspects: E-Agriculture: A new approach Agricultural marketing in India Indian Agricultural Market Reforms Alternative Agricultural Marketing System Changing Scenario in Agricultural Marketing. Agricultural Marketing: Thrust and Challenges Agricultural Marketing: Problems and Prospects Changing Profile of Farm product Marketing Food and Agricultural Marketing in India WTO and Indian Agriculture Agricultural products export in India Regulated Agricultural Market Impact of Liberalisation on Agricultural Trade Role of ICT in Sugarcane Marketing Development Export Potential of Agricultural Products Recent efforts towards agriculture marketing system Boosting Agricultural Marketing Indian Floriculture Marketing Indian Lac Marketing Scenario.
Marketing of Agricultural Products
Author: Richard L. Kohls
Publisher:
ISBN: 9780131196735
Category : Business & Economics
Languages : en
Pages : 848
Book Description
The tenth edition of Marketing of Agricultural Products contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing.
Publisher:
ISBN: 9780131196735
Category : Business & Economics
Languages : en
Pages : 848
Book Description
The tenth edition of Marketing of Agricultural Products contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing.