Advertising and Hong Kong Society PDF Download

Author: Kara Chan
Publisher: Chinese University Press
ISBN: 9789629962647
Category : Business & Economics
Languages : en
Pages : 250

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Book Description
"This book is about the roles of advertising in the Hong Kong society ... [it] considers the social, psychological, legal, and ethical impact that may result from a campaign or from advertising generally"--Preface.

Author: Hong Cheng
Publisher: Copenhagen Business School Press DK
ISBN: 9788763002271
Category : Business & Economics
Languages : en
Pages : 324

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Book Description
This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.

Author: Fanny M. Cheung
Publisher: Chinese University Press
ISBN: 9789622017368
Category : History
Languages : en
Pages : 412

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Book Description
This book provides a scholarly overview of women's status in Hong Kong from a gender perspective. The contributors are associated with the Gender Research Programme at the Chinese University of Hong Kong. The chapters offer substantive analyses on the indicators of women's status, including education, work, division of domestic labour, gender roles, women's movement, and public policies affecting women. The historical-cultural context of women's status and the cross-cultural relevance of women's studies are also examined. This book embraces both longitudinal as well as cross-sectional perspectives, and includes both quantitative and qualitative materials. It is not only a scholarly document on Chinese women in Hong Kong, but also a statement marking their changing status. Readers interested in women's issues, gender studies, and Chinese studies will find this book a useful reference.

Author: Wendy Siuyi Wong
Publisher: Springer
ISBN: 3319920960
Category : Social Science
Languages : en
Pages : 252

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Book Description
This book examines Hong Kong’s struggle against the disappearance of its unique identity under the historical challenges of colonialism, in addition to the more recent reimposition of Chinese authoritarian government control, as reflected in three under-researched forms of visual media: comics, advertising and graphic design. Each section of the book focuses on one of these three forms, and each chapter focuses on one stage of Hong Kong’s changing cultural identity. The articulative position of this book is on studies of visual cultural history and media communication. Its case studies will broaden readers’ own cultural knowledge for a more international understanding. The Disappearance of Hong Kong in Comics, Advertising and Graphic Design advances the development of its three key subjects in terms of identity, communication and cultural politics, aiming to reach a wide range of multidisciplinary readers.

Author: Stephen WK Chiu
Publisher: Springer Nature
ISBN: 9811657076
Category : Political Science
Languages : en
Pages : 411

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Book Description
This book borrows the concept of “high-definition” from digital broadcasting to highlight our unique approach to Hong Kong society, which gives a sharper image than analyses. It intends to highlight contrasts with many common and taken-for-granted stories, myths and representations of Hong Kong— which often presented with a low level of detail, lacking proper connections between grounded personal experiences and the macro social context. With chapters covering various salient dimensions of Hong Kong’s society, including migration, economy, inequality, identity and social movements, our “high-definition” approach presents images with high enough “resolution” to match multiple layers of experiences from walks of life of Hong Kong people, contributing to an understanding of how global transformation impacts local people’s experiences, as well as Hong Kong’s significance in the regional and global system.

Author: Kara Chan
Publisher: City University of HK Press
ISBN: 9629372835
Category : Business & Economics
Languages : en
Pages : 240

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Book Description
Advertising is something which we are exposed to from a young age and which can affect us in many different ways. Centered around the question “Does advertising improve society?” this volume explores the impact and issues of advertising and questions its social responsibility, with a focus on Hong Kong society. The collection of essays offers a broad view of the interaction between society and advertising, from an introduction to semiotic studies, exploring the use of gender stereotypes to the employment of brand placement as a new form of product promotion. Written by professors of advertising with experience from both within the industry and from international research, this is a senior level textbook designed to augment any studies in advertising, marketing, public relations or media studies.

Author: Hong Cheng
Publisher: John Wiley & Sons
ISBN: 1118378458
Category : Language Arts & Disciplines
Languages : en
Pages : 574

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Book Description
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers

Author: Yu Huang
Publisher: City University of HK Press
ISBN: 9629373513
Category : Business & Economics
Languages : en
Pages : 310

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Book Description
Over the last twenty years Hong Kong society has witnessed dramatic change, and nowhere is this better reflected than in the realm of media and communications. Across the fields of journalism, public relations and advertising, we can see the changing trends in terms of audience consumption and interaction. From technological developments to the shift in audience participation, the expectations and functions of these professions have been greatly altered. While many of these changes are occurring worldwide, within Hong Kong the processes of change have been further complicated by recent social and political events. Through a selection of essays by field experts, this volume explores the evolution of media itself as well as the complex causes underlying these developments. It identifies not only the difficulties and opportunities for media professionals today, but also the evolving role of the audience.

Author: J. Dickenson
Publisher: Springer
ISBN: 1137514345
Category : History
Languages : en
Pages : 155

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Book Description
When did Australian women first enter the advertising industry? The stereotypical advertising executive might be a pony-tailed, Ferrari-driving, young-ish man, but women have worked in Australian advertising agencies from the first years of the modern industry, and today they comprise half of the industry's workforce. Australian Women in Advertising in the Twentieth Century rescues these women from their obscurity. By employing a broader definition of advertising than usual, this study reveals the important role women have played in the development of the Australian advertising industry, sheds light on women's struggle to reach the higher echelons of the industry, and considers why the popular image of the advertising executive is at such variance from the reality. The experiences of these remarkable women across a century of Australian advertising provide valuable information on the role of gender in the development of this ubiquitous industry, as well as the encroachment of consumer culture.

Author: Kara K. W. CHAN
Publisher: City University of HK Press
ISBN: 9629371529
Category : Psychology
Languages : en
Pages : 346

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Book Description
This book explores the interplay of the youth segment and the market environment. It employs a variety of research methodologies to analyze how young people in Hong Kong interact with various consumer socializing agents, including parents, peers, media celebrities, government publicities, media contents and advertisements. Published by City University of Hong Kong Press. 香港城市大學出版社出版。