Advertising and Economic Behaviour PDF Download

Author: Keith Cowling
Publisher: London : Macmillan Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 232

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Author: Elizabeth A. Minton
Publisher: Business Expert Press
ISBN: 1606497057
Category : Business & Economics
Languages : en
Pages : 136

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Book Description
Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Many do not realize (or resist) the idea that religion is a key contributor to a consumer’s core values, which then contributes to consumption decisions, voting practices, reaction to pro social messages and public policy, as well as donating behavior. The field of behavioral economics discusses how various social and cognitive factors influence economic decisions, which encompass consumer decision making, but doesn’t incorporate religion as an influence on economic decision making. This book provides one of the first comprehensive investigations into the relationship between religion and behavioral economics. The basic premises of the major religious affiliations are reviewed, and the authors bring to life prior research on religion and behavioral economics with an emphasis on how this research can help practitioners to improve business practices.

Author: G. Foxall
Publisher: Springer
ISBN: 0230596738
Category : Business & Economics
Languages : en
Pages : 312

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This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.

Author: Kevin J. Vella
Publisher: Edward Elgar Publishing
ISBN: 0857936506
Category : Business & Economics
Languages : en
Pages : 329

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This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market. The authors explore the nature of bilateral interdependence and suggest a framework to analyse the collaborative and competitive mutually reinforcing relationships within which the firm acts. The Marketing Firm leverages the power of case study design to operationalise and test the central propositions of this nascent approach to the study of firm behaviour from an economic psychology perspective. The authors develop and detail an entirely appropriate methodology for operationalising and testing a number of propositions through the examination and analysis of comprehensive secondary data published by the UK Competition Commission. The findings clearly support the central propositions on firm action and provide valuable insights for expanding the theory of the marketing firm. The Marketing Firm will be invaluable for researchers interested in behaviour analysis and the theory of the firm and for post-graduate students in microeconomics, institutional economics, marketing and research methods.

Author:
Publisher: UM Libraries
ISBN:
Category : Economics
Languages : en
Pages : 370

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Author: Conner Acevedo
Publisher: Scientific e-Resources
ISBN: 183947310X
Category :
Languages : en
Pages : 340

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This book is designed to familiarise readers with a wide range of managerial issues faced by modern advertising strategies in planning, implementing, and controlling the advertising efforts of various enterprises. It contains numerous examples of successful advertising images alongside accompanying commentary to illustrate just what goes into making an effective advertisement. The positive role played by advertising in the market process has been largely ignored by academic economists. It is only recently, since the modern economic revolution, that economists have realized the benefits of advertising and have joined the research agenda developed by researchers in marketing and other business fields. Consumer Behaviour (CB) intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyse behaviour of Indian consumers, and strategies used by marketers to deal with them. Marketers need to understand the buying behaviour of consumers while designing their advertisements for the desired impact. Advertisements play an essential role in creating an image of a product in the minds of consumers. Advertisements must be catchy and communicate relevant information to consumers. Understanding the needs of the consumer is really important when it comes to creating the right advertisement for the right audience. Remember it is only through advertisements; individuals are able to connect with your brand. This book provides an excellent introduction to the topic of how reasons and emotions combine to shape the consumption experience by influencing the analytic, hedonic, social, moral and even reptilian aspects of the human condition in the marketplace. Thus the material presented here would be of interest as well as of great use to the students, teachers and professionals in the field.

Author: Thembisani Maphosa
Publisher: GRIN Verlag
ISBN: 3346079163
Category : Business & Economics
Languages : en
Pages : 36

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Book Description
Case Study from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Marymount University, language: English, abstract: The general objective of the study is to find out if there is any effect of advertising on consumer 'buying' of accounting services. In a quest to achieve this objective, the following specific objectives are set: First, to determine if there is any relationship between consumer consciousness and advertising. Second, to find out if there is any relationship between advertisement and consumer opinion. And third, to find out if consumer consciousness and consumer opinion have impact on purchasing power. Founded in 2017, Professionals in Business Group (PIBG) is a black owned, South African accounting firm targeting mainly small and medium enterprises with the salient objective of providing them with affordable and organized financial reporting structures. PIBG endeavors to provide this much-needed service to small and medium institutions at the most cost effective way possible without compromising the quality of their work output. According to Thubelihle Maphosa, Financial Accountant and founder of PIBG, much growth potential is lost in small businesses because of failure to manage funds in an operational, tactical and strategic manner and that is where PIBG comes in, as the key to unlocking growth potential Professionals in Business Group uses most major accounting software in the market namely Pastel Accounting, QuickBooks and Palladium Accounting. Nonetheless, PIBG leadership believes that this software are not necessarily in harmony with the company’s identity of simplicity to serve even the smallest of clientele. In a nutshell, the scope of these software is too big and not usable in its entirety to small businesses and in response to this, PIBG is building a tailored Accounting software PIB-X Accounting and Payroll 'Accounting made simple'.

Author: W.F. Van Raaij
Publisher: Springer Science & Business Media
ISBN: 9401577919
Category : Psychology
Languages : en
Pages : 673

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Book Description
The idea to publish a Handbook of Economic Psychology came up as a natural consequence of a discussion concerning appropriate reading material for courses in economic psychology. The discussion took place a few years ago in the Department of Economic Psychology at Tilburg University, The Netherlands. It was noted that there was a surprising lack of collections of pertinent readings, to say nothing about the lack of textbooks in the English language. So the present editors, who had been involved in the discussion, decided to start working on a Handbook. The situation has changed quite a lot since then. There are now a number of books, internationally available in the English language, in economic psy chology or behavioral economics. The interest in this field of study is expanding quite impressively. The Journal of Economic Psychology is now (1988) in its ninth volume and many other journals are publishing articles in the field. The application of psychological theories and methods to economic prob lems or the study of economic experiences and behavior is variously referred to as economic psychology or behavioral economics. While in principle we do not want to overdo the differences between the two, we have a feeling that economic psychology has a slightly stronger flavor of psychology than behavioral economics which in its turn seems to be closer to economics. Psychologists tend to feel more at home in economic psychology, while economists seem to favor behavioral economics.

Author: Jan W. Wiktor
Publisher: Routledge
ISBN: 1000454037
Category : Business & Economics
Languages : en
Pages : 230

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Book Description
Advertising is a company’s major form of communication with the market; it is a component of the IMC system, having a special impact on the addressee, and is a form of persuasive communication affecting consumer behaviour. Advertising may reflect information asymmetry between an advertiser and recipients. This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms, and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies. The theoretical framework presented is based on issues related to online advertising, information asymmetry, and social manipulation. The book describes the ways in which these areas can be explored, and it presents the results of empirical studies. Empirical research allows for identifying companies’ moral hazard strategies and their consequences – e-consumers’ adverse selection. The research provides an empirical answer to the question: to what extent is advertising a transparent form of communication, and to what extent does it represent the world of manipulation? Based on an interdisciplinary theoretical approach, empirical studies conducted by the authors, and theoretical and managerial implication, the book encourages its readers to find their own answers. Given the interdisciplinary nature of this work, it will be of interest to scholars and researchers within the fields of marketing, media and communication, economics, psychology, sociology, and ethics.

Author: Andrew A. Mitchell
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 136

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Book Description
Abstract: In order to understand how the market system provides information to buyers, the effect of information on consumer and market behavior is examined from the perspectives of economics, consumer psychology, and public policy. Economic analyses of information transmission and advertising are presented. Effects of different types of information on the behavior of firms, and information search strategies which consumers use to extract information from mass media advertisements are evaluated. Theories of information encoding and storage are described in terms of their implications for consumer research. The causes of information imperfections in local consumer markets (markets where different prices are charged for the same quality) are reviewed. Advertising regulation policy considerations are also examined. Consumer information systems for local services are discussed from the viewpoint of information needs and consumer patterns of information avoidance. (nm).