Author: Publisher:
ISBN:
Category : Advertisers
Languages : en
Pages : 344
Book Description
Advertising Age's 100 Leaders' Marketing Profiles, 1972
Author: Advertising Age's 100 Leaders' Marketing Profiles, 1971
Author: Advertising Age's 100 Leaders' Marketing Profiles
Author: The Advertising Age Encyclopedia of Advertising
Author: John McDonoughPublisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 1754
Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
National Union Catalog
Author: Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 618
Book Description
Includes entries for maps and atlases.
Public Relations
Author: JQ. Journalism Quarterly
Author: Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 872
Book Description
Includes section "Book reviews" and other bibliographical material.
Marketing Information Guide
Author: Marketing Classics
Author: Ben M. EnisPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 564
Book Description
Readings in Marketing Management
Author: Joel R. EvansPublisher: John Wiley & Sons
ISBN:
Category : Marketing
Languages : en
Pages : 492
Book Description