Author: Publisher:
ISBN:
Category : Advertisers
Languages : en
Pages : 344
Book Description
Advertising Age's 100 Leaders' Marketing Profiles, 1972
Author: Advertising Age's 100 Leaders' Marketing Profiles, 1971
Author: Distribution Data Guide
Author: Advertising Age
Author: Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 958
Book Description
Includes articles about advertising campaigns, agency appointments, and government actions affecting advertising and marketing.
Marketing Information Guide
Author: The Advertising Age Encyclopedia of Advertising
Author: John McDonoughPublisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 1754
Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Issues in Marketing
Author: Robert E. KarpPublisher: Ardent Media
ISBN: 9780842251655
Category : Business & Economics
Languages : en
Pages : 344
Book Description
The Role of the Media in Promoting and Reducing Tobacco Use
Author: Ronald M. DavisPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 692
Book Description
National Union Catalog
Author: Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 618
Book Description
Includes entries for maps and atlases.
Author: