Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 582
Book Description
Newspaper Directory and Advertisers' Manual
Author: The Grizzly Gazette
Author: Stuart J. MurphyPublisher: Harper Collins
ISBN: 0060000260
Category : Juvenile Nonfiction
Languages : en
Pages : 44
Book Description
It's the last week of Camp Grizzly, and the campers are preparing to elect a mascot. Each day the Grizzly Gazette takes a poll to see who has the biggest percentage of the vote so far. Is it Sophie? Is it Daniel? Or could it be Corey, the new entry in the race? Corey's determined to do her best. But she's got to make up for lost time. Can she win out over Daniel and Sophie? No one will know for sure until the last vote is counted! A lively story about summer camp fun will help young readers understand both percentage and voting!
Willing's Press Guide and Advertisers' Directory and Handbook
Author: Pettengill's Newspaper Directory and Advertisers' Hand-book
Author: Pettengill, firm, Newspaper Advertising AgentsPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 406
Book Description
The Advertiser's Guide to the Newspaper Press of the United Kingdom. Third Edition
Author: Francis David LEWIS (and LOWE ( ))Publisher:
ISBN:
Category :
Languages : en
Pages : 48
Book Description
Willing's Press Guide and Advertisers' Directory and Handbook
Author: A History of Advertising
Author: Jef I RichardsPublisher: Rowman & Littlefield
ISBN: 1538141221
Category : Business & Economics
Languages : en
Pages : 465
Book Description
Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)
The Men who Advertise
Author: Rowell, George Presbury & CoPublisher:
ISBN:
Category : American newspapers
Languages : en
Pages : 882
Book Description
The Rise of Advertising in the United States
Author: Edd ApplegatePublisher: Scarecrow Press
ISBN: 0810884062
Category : Business & Economics
Languages : en
Pages : 212
Book Description
In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication included P. T. Barnum, master of the advertising “gimmick” Lydia Pinkham, queen of the patent medicine cure John Wanamaker, progenitor of modern retail advertising Albert Lasker, the formulator of “reason why” advertising Stanley Resor, the consummate market researcher Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.
Author: