Adsense - The Dollar Producing Factory PDF Download

Author: Umair Hussain
Publisher: Lulu.com
ISBN: 0557186951
Category :
Languages : en
Pages : 52

View

Book Description

Author: Joel Comm
Publisher: Morgan James Pub
ISBN: 9781933596709
Category : Business & Economics
Languages : en
Pages : 260

View

Book Description
"The AdSense Code" is concise and very focused on the objective of revealing the proven online strategies to creating passive income with Google's* AdSense.

Author: Jeff Jarvis
Publisher: Harper Collins
ISBN: 0061709697
Category : Business & Economics
Languages : en
Pages : 290

View

Book Description
In a book that’s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys—but also opens up—vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era. What Would Google Do? is an astonishing, mind-opening book that, in the end, is not about Google. It’s about you.

Author: Bernard Girard
Publisher: No Starch Press
ISBN: 1593271840
Category : Business & Economics
Languages : en
Pages : 262

View

Book Description
For readers seeking deeper insights, 'The Google Way' investigates the history and unconventional strategies that make Google a very different (and very inspiring) company.

Author: Josh Hamilton
Publisher: John Hunt Publishing
ISBN: 178904491X
Category : Political Science
Languages : en
Pages : 251

View

Book Description
Wrapped up in a story of the British public's' rejection of the establishment is a much darker story about shady money, untoward digital campaign tactics, and a fraught battle exploding from the highest rungs of British politics and society. Brexit: The Establishment Civil War is a crucial examination of what is now driving British politics, the dark money and forces attempting to manipulate it, and the online warfare techniques that are being deployed in modern politics. Brexit is nothing more than an establishment civil war that erupted from the upper echelons of the Conservative party and engulfed the entire country. It unleashed the growing power of big data on a divided and austerity ravaged population by pouring petrol on hot button issues like immigration and sovereignty. The Leave campaigns reached into our social divides and pulled us apart all for their own gain. Josh Hamilton examines the underlying factors that led to the Brexit vote, how technology made us more vulnerable to manipulation, how both sides of the establishment went to war over their own self-interests, and how disaster capitalists will use Brexit to further enrich themselves at the expense of the entire country.

Author: Subramanian Rangan
Publisher:
ISBN: 0198744285
Category : Business
Languages : en
Pages : 526

View

Book Description
The prevailing aspiration of business is performance, while that of society is progress. Capitalism, both the paradigm and practice, sits at the intersection of these dual aspirations, and the essays in this volume explore its fraught status there. Contributions to this volume address questions such as (i) what's the problem with capitalism?; (ii) is the problem just with the practice or with the very paradigm?; (iii) what is progress and who is responsible for it?; (iv) what evolution is required at the individual, system, and paradigm level so that enterprises and the executives who lead them may better integrate performance with progress?; and (v) whither consumers, employees, and investors in this evolution? The book offers perspectives from two distinct intellectual domains-social science and philosophy. Scholars in social science (including economics, management, and sociology) tend to study performance. Ideas of progress, on the other hand, tend to fall more under the purview of philosophers (in particular social and political philosophers). Further, to obtain an insider's view on practice and possibilities, the volume includes essays from a handful of thoughtful business leaders. Research should consider not just how to make sustainability profitable, but also how to make profitability and the modern economic system sustainable. If we are to better comprehend why the world is in protest, to reflect on progress or dilemmas of trust, we must appreciate the tenuous assumptions of modern microeconomics and markets, and hear from modern philosophers about the basis and limits of rationality.

Author: Larry D. Kelley
Publisher: Routledge
ISBN: 9780765626356
Category : Advertising media planning
Languages : en
Pages : 0

View

Book Description
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.

Author: Michael Mandiberg
Publisher: NYU Press
ISBN: 0814764053
Category : Computers
Languages : en
Pages : 300

View

Book Description
The first collection to address the collective transformation happening in response to the rise of social media With the rise of web 2.0 and social media platforms taking over vast tracts of territory on the internet, the media landscape has shifted drastically in the past 20 years, transforming previously stable relationships between media creators and consumers. The Social Media Reader is the first collection to address the collective transformation with pieces on social media, peer production, copyright politics, and other aspects of contemporary internet culture from all the major thinkers in the field. Culling a broad range and incorporating different styles of scholarship from foundational pieces and published articles to unpublished pieces, journalistic accounts, personal narratives from blogs, and whitepapers, The Social Media Reader promises to be an essential text, with contributions from Lawrence Lessig, Henry Jenkins, Clay Shirky, Tim O'Reilly, Chris Anderson, Yochai Benkler, danah boyd, and Fred von Loehmann, to name a few. It covers a wide-ranging topical terrain, much like the internet itself, with particular emphasis on collaboration and sharing, the politics of social media and social networking, Free Culture and copyright politics, and labor and ownership. Theorizing new models of collaboration, identity, commerce, copyright, ownership, and labor, these essays outline possibilities for cultural democracy that arise when the formerly passive audience becomes active cultural creators, while warning of the dystopian potential of new forms of surveillance and control.

Author: Nicholas Carr
Publisher: W. W. Norton & Company
ISBN: 0393333949
Category : Computers
Languages : en
Pages : 287

View

Book Description
"Future Shock for the Web-apps era.... Compulsively readable—for nontechies, too."—Fast Company Building on the success of his industry-shaking Does IT Matter? Nicholas Carr returns with The Big Switch, a sweeping look at how a new computer revolution is reshaping business, society, and culture. Just as companies stopped generating their own power and plugged into the newly built electric grid some hundred years ago, today it's computing that's turning into a utility. The effects of this transition will ultimately change society as profoundly as cheap electricity did. The Big Switch provides a panoramic view of the new world being conjured from the circuits of the "World Wide Computer." New for the paperback edition, the book now includes an A–Z guide to the companies leading this transformation.

Author: Ken Auletta
Publisher: Penguin
ISBN: 1101151404
Category : Business & Economics
Languages : en
Pages : 404

View

Book Description
A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape. There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses?from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google?s founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined. Using Google as a stand-in for the digital revolution, Auletta takes readers inside Google?s closed-door meetings and paints portraits of Google?s notoriously private founders, Larry Page and Sergey Brin, as well as those who work with?and against?them. In his narrative, Auletta provides the fullest account ever told of Google?s rise, shares the ?secret sauce? of Google?s success, and shows why the worlds of ?new? and ?old? media often communicate as if residents of different planets. Google engineers start from an assumption that the old ways of doing things can be improved and made more efficient, an approach that has yielded remarkable results? Google will generate about $20 billion in advertising revenues this year, or more than the combined prime-time ad revenues of CBS, NBC, ABC, and FOX. And with its ownership of YouTube and its mobile phone and other initiatives, Google CEO Eric Schmidt tells Auletta his company is poised to become the world?s first $100 billion media company. Yet there are many obstacles that threaten Google?s future, and opposition from media companies and government regulators may be the least of these. Google faces internal threats, from its burgeoning size to losing focus to hubris. In coming years, Google?s faith in mathematical formulas and in slide rule logic will be tested, just as it has been on Wall Street. Distilling the knowledge accrued from a career of covering the media, Auletta will offer insights into what we know, and don?t know, about what the future holds for the imperiled industry.