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Author: David Karlins Publisher: John Wiley & Sons ISBN: 1119446007 Category : Business & Economics Languages : en Pages : 400
Book Description
Use Adobe Analytics as a marketer —not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. Evaluate your marketing strategies and campaigns Explore implementation fundamentals and report architecture Apply Adobe Analytics to multiple sources Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.
Author: David Karlins Publisher: John Wiley & Sons ISBN: 1119446082 Category : Business & Economics Languages : en Pages : 407
Book Description
Use Adobe Analytics as a marketer —not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. Evaluate your marketing strategies and campaigns Explore implementation fundamentals and report architecture Apply Adobe Analytics to multiple sources Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.
Author: Vidya Subramanian Publisher: Pearson Education ISBN: 0321926935 Category : Business & Economics Languages : en Pages : 337
Book Description
Adobe Analytics with SiteCatalyst Classroom in a Book is a training guide to the Adobe Analytics Solution, a collection of Adobe products whose flagship component is Adobe SiteCatalyst (formerly Omniture). Adobe Analytics Solution with SiteCatalyst Classroom in a Book teaches students how to interpret the data provided by SiteCatalyst in a dazzling array of reports, and also helps them to understand how to choose metrics and reports that lead to insights that will trigger action that produces concrete results. The first part of the book gives a solid foundation in the fundamentals of Web analytics, stressing the importance of understanding of a firm's business goals and how to use key performance indicators to track progress toward them. The bulk of the book introduces the students to using metrics to analyze customer awareness, acquisition, engagement, and conversion.
Author: Adam Greco Publisher: Pearson Education ISBN: 0133089312 Category : Business & Economics Languages : en Pages : 587
Book Description
As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve website conversion. Adobe SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly Omniture), is the most advanced web analytics tool available on the market. The Adobe SiteCatalyst Handbook is your key to understanding how to use this powerful web analytics tool. Recognized SiteCatalyst expert Adam Greco walks you through the building blocks of the program and shows you real-world examples to help further your understanding of the product. For end-users of SiteCatalyst, the book provides how-to instructions for all major SiteCatalyst features. You will also learn how to apply SiteCatalyst to common web analytics challenges ranging from campaign tracking to shopping cart analysis to visitor engagement. It also includes useful tips on using on Adobe ReportBuilder and advanced features that will benefit seasoned SiteCatalyst users. In the end, you’ll be able to answer business questions that you never thought you could address and generate web analyses that should improve your website’s return on investment. You’ll learn how to: * Create web analytics reports and data exports * Design sophisticated web analytics dashboards * Effectively track online marketing campaigns * Analyze website shopping cart performance * Connect online and post-website data * Master website segmentation techniques * Use basic and advanced pathing analysis * Understand the inner workings of Adobe SiteCatalyst
Author: David Karlins Publisher: John Wiley & Sons ISBN: 1119641535 Category : Computers Languages : en Pages : 387
Book Description
Get to know your digital drawing board Adobe Illustrator CC offers a vibrant tool for creating drawings and illustrations in a digital environment. It takes some practice to get a feel for the digital pens, pencils, paintbrushes, and erasers, though. Adobe Illustrator CC For Dummies offers the guidance you need to turn your ideas into real drawings. Written by an Illustrator trainer and expert, this book walks those new to the tool through the basics of drawing, editing, and applying the unique tools found in this popular program. Create illustrations using simple shapes Touch up images using pen, pencil, and brush tools Import your illustrations into other graphic apps Apply special effects and add type This book is essential reading for new and beginning illustrators who are either adopting a digital tool for the first time, switching from an existing tool to Illustrator, or adding Illustrator know-how to existing Adobe knowledge.
Author: David Karlins Publisher: John Wiley & Sons ISBN: 1119446007 Category : Business & Economics Languages : en Pages : 400
Book Description
Use Adobe Analytics as a marketer —not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. Evaluate your marketing strategies and campaigns Explore implementation fundamentals and report architecture Apply Adobe Analytics to multiple sources Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.
Author: Mike West Publisher: John Wiley & Sons ISBN: 1119434769 Category : Business & Economics Languages : en Pages : 471
Book Description
Maximize performance with better data Developing a successful workforce requires more than a gut check. Data can help guide your decisions on everything from where to seat a team to optimizing production processes to engaging with your employees in ways that ring true to them. People analytics is the study of your number one business asset—your people—and this book shows you how to collect data, analyze that data, and then apply your findings to create a happier and more engaged workforce. Start a people analytics project Work with qualitative data Collect data via communications Find the right tools and approach for analyzing data If your organization is ready to better understand why high performers leave, why one department has more personnel issues than another, and why employees violate, People Analytics For Dummies makes it easier.
Author: Brian Hawkins Publisher: Adobe Press ISBN: 0133570452 Category : Business & Economics Languages : en Pages : 217
Book Description
Marketers engaged in managing a modern website must quickly determine and deliver the most relevant, personalized experiences at each touchpoint across their digital properties for an often diverse visitor population. The Adobe Target solution (one component of the Adobe Digital Marketing Cloud) provides an optimization solution with intuitive but sophisticated capabilities that leads marketers through the essential steps of optimizing and personalizing their content, clearly showing them which content increases conversion lift and revenue. In Adobe Target Classroom in a Book, seasoned Target veteran Brian Hawkins introduces new users to the basic concepts of website optimization, including A/B testing, audience targeting, segmentation, and recommendation. Brian goes on to provide a thorough introduction to the Adobe Target solution, with lessons on setting up customer offers, testing campaigns, custom segmentation, multivariate test, and reporting. It includes best practices as well as countless tips and techniques to help you become more productive with the software. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does–an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.
Author: Jennifer Smith Publisher: John Wiley & Sons ISBN: 0470331860 Category : Computers Languages : en Pages : 949
Book Description
Design professionals rely on Adobe’s Creative Suite Design Premium to deliver innovative ideas in print, Web, and mobile design. Adobe CS4 Design Premium All-in-One For Dummies helps you beef up your skills with the latest version of this software. You’ll learn all about the hot new versions of InDesign, Illustrator, Photoshop, Acrobat, Dreamweaver, Flash, and Fireworks. Whether you’re creating newsletters, Web sites, cool original art, or animations, this book has it covered. You’ll find out how to build Web pages with text and drawings, photos, Flash animations, and rollovers; check out enhanced Photoshop 3D tools; develop interactive animations for the Web or video with Flash CS4; and use the easier rollover and action features in Dreamweaver CS4 to add interactivity without coding. You’ll also discover: How to get familiar with the menus, panels, and tools that are similar throughout the suite Tips for getting creative with Illustrator’s cool new vector tracing feature Ways to use the annotation capabilities in Acrobat 9.0 and the improved CSS capabilities in Dreamweaver What Fireworks CS4, the newest addition to the suite, can add to Web sites Which extensions and filters are common to all programs Hard-to-find keyboard shortcuts in Illustrator How to enhance and manipulate photos with Photoshop Secrets for smoothing out your workflow How to use the Adobe Bridge Steps for using each program To help you quickly find what you need, Adobe CS4 Design Premium All-in-One For Dummies is divided into eight minibooks: Adobe Creative Suite Basics InDesign CS4 Illustrator CS4 Photoshop CS4 Acrobat CS4 Dreamweaver CS4 Flash CS4 Fireworks CS4 Adobe CS4 Design Premium All-in-One For Dummies is your one-stop guide to all the parts of Adobe’s ultimate toolkit for today's designer.
Author: Arthur Griffith Publisher: John Wiley & Sons ISBN: 0470169508 Category : Mathematics Languages : en Pages : 362
Book Description
SPSS (Statistical Package for the Social Sciences) is a data management and analysis software that allows users to generate solid, decision-making results by performing statistical analysis This book provides just the information needed: installing the software, entering data, setting up calculations, and analyzing data Covers computing cross tabulation, frequencies, descriptive ratios, means, bivariate and partial correlations, linear regression, and much more Explains how to output information into striking charts and graphs For ambitious users, also covers how to program SPSS to take their statistical analysis to the next level
Author: David Karlins
Author: David Karlins
Author: Vidya Subramanian
Author: Adam Greco
Author: David Karlins
Author: David Karlins
Author: Mike West
Author: Eric T. Peterson
Author: Brian Hawkins
Author: Jennifer Smith
Author: Arthur Griffith