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Author: David Karlins Publisher: John Wiley & Sons ISBN: 1119446082 Category : Business & Economics Languages : en Pages : 407
Book Description
Use Adobe Analytics as a marketer —not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. Evaluate your marketing strategies and campaigns Explore implementation fundamentals and report architecture Apply Adobe Analytics to multiple sources Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.
Author: David Karlins Publisher: John Wiley & Sons ISBN: 1119446082 Category : Business & Economics Languages : en Pages : 407
Book Description
Use Adobe Analytics as a marketer —not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. Evaluate your marketing strategies and campaigns Explore implementation fundamentals and report architecture Apply Adobe Analytics to multiple sources Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.
Author: Adam Greco Publisher: Pearson Education ISBN: 0133089312 Category : Business & Economics Languages : en Pages : 587
Book Description
As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve website conversion. Adobe SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly Omniture), is the most advanced web analytics tool available on the market. The Adobe SiteCatalyst Handbook is your key to understanding how to use this powerful web analytics tool. Recognized SiteCatalyst expert Adam Greco walks you through the building blocks of the program and shows you real-world examples to help further your understanding of the product. For end-users of SiteCatalyst, the book provides how-to instructions for all major SiteCatalyst features. You will also learn how to apply SiteCatalyst to common web analytics challenges ranging from campaign tracking to shopping cart analysis to visitor engagement. It also includes useful tips on using on Adobe ReportBuilder and advanced features that will benefit seasoned SiteCatalyst users. In the end, you’ll be able to answer business questions that you never thought you could address and generate web analyses that should improve your website’s return on investment. You’ll learn how to: * Create web analytics reports and data exports * Design sophisticated web analytics dashboards * Effectively track online marketing campaigns * Analyze website shopping cart performance * Connect online and post-website data * Master website segmentation techniques * Use basic and advanced pathing analysis * Understand the inner workings of Adobe SiteCatalyst
Author: Vidya Subramanian Publisher: Pearson Education ISBN: 0321926935 Category : Business & Economics Languages : en Pages : 337
Book Description
Adobe Analytics with SiteCatalyst Classroom in a Book is a training guide to the Adobe Analytics Solution, a collection of Adobe products whose flagship component is Adobe SiteCatalyst (formerly Omniture). Adobe Analytics Solution with SiteCatalyst Classroom in a Book teaches students how to interpret the data provided by SiteCatalyst in a dazzling array of reports, and also helps them to understand how to choose metrics and reports that lead to insights that will trigger action that produces concrete results. The first part of the book gives a solid foundation in the fundamentals of Web analytics, stressing the importance of understanding of a firm's business goals and how to use key performance indicators to track progress toward them. The bulk of the book introduces the students to using metrics to analyze customer awareness, acquisition, engagement, and conversion.
Author: David Karlins Publisher: John Wiley & Sons ISBN: 1119446007 Category : Business & Economics Languages : en Pages : 400
Book Description
Use Adobe Analytics as a marketer —not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. Evaluate your marketing strategies and campaigns Explore implementation fundamentals and report architecture Apply Adobe Analytics to multiple sources Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.
Author: Shane Closser Publisher: Adobe Press ISBN: 0133416054 Category : Business & Economics Languages : en Pages : 193
Book Description
Companies face the challenge of measuring and analyzing the near-overwhelming quantities of data generated from their online businesses and then using that data to gain critical insights into their customersvto drive sales. Adobe Analytics (formerly SiteCatalyst) provides product and content managers, marketers, and analysts with real-time intelligence on customers’online behavior, helps businesses anticipate what their customers will want, personalizes their onlinev experience, and delivers relevant content across web and mobile channels. This quick lookup guide by Adobe Analytics expert Shane Closser uses clear, concise explanations and an easy-to-use format to jump in and start using Adobe’s powerful web analytics tool. You’ll learn the quickest way to: Create metrics Run and set options for reports Measure the effectiveness of marketing campaigns Engage and retain customers Track customers through the conversion funnel Share reports and set up dashboards
Author: Shane Closser Publisher: Pearson Education ISBN: 0321926943 Category : Business & Economics Languages : en Pages : 193
Book Description
Companies face the challenge of measuring and analysing the near-overwhelming quantities of data generated from their online businesses and then using that data to gain critical insights into their customers to drive sales. Adobe Analytics (formerly SiteCatalyst) provides product and content managers, marketers, and analysts with real-time intelligence on customers' online behaviour, helps businesses anticipate what their customers will want, personalizes their online experience, and delivers relevant content across web and mobile channels. This quick lookup guide by Adobe Analytics expert Shane Closser uses clear, concise explanations and an easy-to-use format to jump in and start using Adobe's powerful web analytics tool. You'll learn the quickest way to: Create metrics Run and set options for reports Measure the effectiveness of marketing campaigns Engage and retain customers Track customers through the conversion funnel Share reports and set up dashboards
Author: Prof. Dr. R. Gopal, Prof. Dr. Gagandeep Kaur Nagra, Dr. Priya Vij Publisher: Notion Press ISBN: Category : Business & Economics Languages : en Pages : 312
Book Description
Introduction to Marketing Analytics delves into the foundational elements of marketing, known as the 4Ps—Product, Price, Place, and Promotion—and expands upon them to include additional key components crucial for services marketing, such as People, Process, and Physical Evidence. These elements are vital for companies to develop coherent marketing strategies that not only attract new customers but also build long-term loyalty among existing ones. The rise of digital technologies has significantly transformed how companies engage with consumers and conduct market research. Big data analytics now allows for personalized marketing efforts, creating campaigns offering organizations the ability to better understand and respond to customer journeys. Moreover, the book highlights the growing role of artificial intelligence (AI) and machine learning in modern marketing strategies. By integrating these advanced technologies, businesses can better meet their customers’ evolving needs, outpacing the competition. It covers various analysis techniques, such as marketing mix modelling, that help organizations understand the impact of different marketing activities on sales and other key performance indicators (KPIs). Through real-life examples and case studies, this book highlights a practical guide for professionals looking to apply data-driven marketing strategies to drive growth, innovation, and sustainable success in a constantly changing market landscape.
Author: Brent Dykes Publisher: Adobe Press ISBN: 0132837943 Category : Business & Economics Languages : en Pages : 476
Book Description
Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success. In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key stages: Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies. Defines the type of environment in which action heroes thrive–not just survive–as well as how to defeat the villains of web analytics that stand in the way Arms web professionals with a strategic framework for executing online analysis, as well as an arsenal of analysis techniques Reveals how companies need to be both data-driven and action-agile to drive business value from web analytics For more action hero resources and information, check out the book’s companion site at www.Analyticshero.com. "The ideas in this book will take you days (or even weeks) to work your way through, and they fly in the face of the emotional approach to marketing. The question is: would you rather have your competition lead the way with data and science when it comes to reaching your market, or are you going to go first? That's how it is with action heroes--no guts, no glory." - Seth Godin Author We Are All Weird "Don't let the jaunty, breezy style of this book throw you off. Brent successfully - and entertainingly - packs years of experience into these pages along with case studies and insightful help on getting the most out of web analytics, adding value to your company and boosting your career trajectory." - Jim Sterne Founder of eMetrics Marketing Optimization Summit, author of "Social Media Metrics" and Chairman of the Digital Analytics Association
Author: Ryan D. Lunka Publisher: Pearson Education ISBN: 0321928636 Category : Business & Economics Languages : en Pages : 369
Book Description
Adobe Experience Manager with CQ: Classroom in a Book is the definitive guide for marketing students who want to understand and learn to use CQ. It explains the business value, paradigms, and philosophy of the product and is a must-read before sitting down to work with developers. Marketing students will understand why CQ is constructed as it is so they can alter business processes and participate in successful implementation. They'll get insight into how to accomplish fundamental tasks to more effectively create and manage content. They'll also learn about common mistakes and how to avoid them. After reading this book, marketing students will understand: · The basics of content management in CQ · How to integrate CQ with other Adobe Marketing Cloud products · How to manage content that is targeted to specific audiences · The fundamental concepts that will help to create a smooth implementation Adobe CQ is an industry leading web content management system aimed at digital marketers. It is the foundation of the Adobe Experience Manager Solution and provides web-based applications for creating, managing, and delivering personalized online experiences.
Author: David Karlins
Author: David Karlins
Author: Adam Greco
Author: Vidya Subramanian
Author: David Karlins
Author: Eric T. Peterson
Author: Shane Closser
Author: Shane Closser
Author: Prof. Dr. R. Gopal, Prof. Dr. Gagandeep Kaur Nagra, Dr. Priya Vij
Author: Brent Dykes
Author: Ryan D. Lunka