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Author: Katie B. Edwards Publisher: Sheffield Phoenix Press Limited ISBN: 9781907534713 Category : Religion Languages : en Pages : 162
Book Description
This remarkable new book, the first of its kind, is an analysis of a phenomenon that biblical scholars have scarcely taken notice of, much less studied critically-the use of the Bible in advertising. Focussing on the figure of Eve, Admen and Eve shows how she has become the ultimate postfeminist icon of female sexual and consumer power, promoting self-regarding individual choice over collective political action for today's 'I'm not a feminist but ...' generation. Contemporary advertising, Edwards shows, deploys a collage of images simultaneously reflecting and dictating the ideals and ideologies that inform much of Western culture. Exploiting the cultural mythology that surrounds Eve, advertisers constantly recycle images of this biblical figure because she is easily recognizable by the target consumer. In so doing, they are shaping how women and men see each other and themselves and how they treat each other and themselves, persuading them to become their culturally dictated dream through the products they consume. Eve in advertising is then a revealing example of how the Bible functions today. But Admen and Eve is not a value-free and apolitical analysis; it is an incitement to the exposure and subversion of today's dominant cultural attitudes to gender roles.
Author: Katie B. Edwards Publisher: Sheffield Phoenix Press Limited ISBN: 9781907534713 Category : Religion Languages : en Pages : 162
Book Description
This remarkable new book, the first of its kind, is an analysis of a phenomenon that biblical scholars have scarcely taken notice of, much less studied critically-the use of the Bible in advertising. Focussing on the figure of Eve, Admen and Eve shows how she has become the ultimate postfeminist icon of female sexual and consumer power, promoting self-regarding individual choice over collective political action for today's 'I'm not a feminist but ...' generation. Contemporary advertising, Edwards shows, deploys a collage of images simultaneously reflecting and dictating the ideals and ideologies that inform much of Western culture. Exploiting the cultural mythology that surrounds Eve, advertisers constantly recycle images of this biblical figure because she is easily recognizable by the target consumer. In so doing, they are shaping how women and men see each other and themselves and how they treat each other and themselves, persuading them to become their culturally dictated dream through the products they consume. Eve in advertising is then a revealing example of how the Bible functions today. But Admen and Eve is not a value-free and apolitical analysis; it is an incitement to the exposure and subversion of today's dominant cultural attitudes to gender roles.
Author: Julie Kelso Publisher: CreateSpace ISBN: 9781516898824 Category : Languages : en Pages : 70
Book Description
The Bible & Critical Theory - Admen And Eve Volume 10, Number 2 (2014) It is debatable as to whether or not Eve is the most well-known female biblical figure of all time (the Marys Magdalene and virgin-mother might pip her at the post), but without a doubt it is Eve who dominates the popularity and recognisability stakes when it comes to contemporary advertising in the West. She's everywhere. She sells, obviously. The question is why she sells so well, particularly since the early 1990s. As the title suggests, the usefulness of Eve in advertising is the focus of Katie Edwards' fascinating book Admen and Eve: The Bible in Contemporary Advertising. In this special issue of BCT, we have five commissioned (and peer-reviewed) essays. These are not book reviews; the authors were asked to produce critical essays that engage with Edwards' book in light of their own research interests.
Author: Kristen E. Kvam Publisher: Indiana University Press ISBN: 9780253212719 Category : Juvenile Nonfiction Languages : en Pages : 540
Book Description
This anthology surveys more than 2,000 years of Jewish, Christian, and Muslim commentary and debate on the biblical story that continues to raise questions about what it means to be a man or to be a woman.
Author: Bernard F. Batto Publisher: Wipf and Stock Publishers ISBN: 1666711624 Category : Religion Languages : en Pages : 342
Book Description
Contrary to popular opinion, the story of Adam and Eve is not confined to the book of Genesis. It has roots in prebiblical myth and continued to evolve long after the Bible was completed. Bernard F. Batto traces the development of the Adam and Eve story from its origins in Mesopotamian myth to its reformulation in Genesis and beyond—including its expansion in Jewish epigraphs such as 1 Enoch and the Life of Adam and Eve, and its place in Christian innovations such as the apostle Paul’s thesis that Christ is a second Adam, and in the thinking of church fathers such as Irenaeus, who held that Christ recapitulates all humankind in himself, and Augustine, whose doctrine of original sin interprets the Adam and Eve story. Batto also examines gnostic teachings about a heavenly Adam and an earthly Adam, and surveys rabbinical attempts from the Talmudic period to find hidden meanings in the Genesis story. Islam’s emphasis on Satan’s role in seducing Adam and Eve is also discussed, and the book concludes with Milton’s unforgettable retelling of the Adam and Eve story in Paradise Lost. Batto’s goal is not only to reveal the many faces given Adam and Eve throughout history, but also to understand the divergent cultural and theological factors powering this long, evolving tradition.
Author: John H. Walton Publisher: InterVarsity Press ISBN: 0830824618 Category : Religion Languages : en Pages : 260
Book Description
What if reading Genesis 2–3 in its ancient Near Eastern context shows that the creation account makes no claims regarding Adam and Eve's material origins? John Walton's groundbreaking insights into this text create space for a faithful reading of Scripture along with full engagement with science, creating a new way forward in the human origins debate.
Author: Stephen Greenblatt Publisher: W. W. Norton & Company ISBN: 0393634582 Category : History Languages : en Pages : 535
Book Description
“Endlessly illuminating and a sheer pleasure to read.” —Jack Miles, author of God: A Biography Daring to take the great biblical account of human origins seriously, but without credulity. The most influential story in Western cultural history, the biblical account of Adam and Eve is now treated either as the sacred possession of the faithful or as the butt of secular jokes. Here, acclaimed scholar Stephen Greenblatt explores it with profound appreciation for its cultural and psychological power as literature. From the birth of the Hebrew Bible to the awe-inspiring contributions of Augustine, Dürer, and Milton in bringing Adam and Eve to vivid life, Greenblatt unpacks the story’s many interpretations and consequences over time. Rich allegory, vicious misogyny, deep moral insight, narrow literalism, and some of the greatest triumphs of art and literature: all can be counted as children of our “first” parents.
Author: Dan W. Clanton, Jr. Publisher: Oxford University Press ISBN: 0190077476 Category : Religion Languages : en Pages : 615
Book Description
The study of the reciprocal relationship between the Bible and popular culture has blossomed in the past few decades, and the time seems ripe for a broadly-conceived work that assesses the current state of the field, offers examples of work in that field, and suggests future directions for further study. This Handbook includes a wide range of topics organized under several broad themes, including biblical characters (such as Adam, Eve, David and Jesus) and themes (like Creation, Hell, and Apocalyptic) in popular culture; the Bible in popular cultural genres (for example, film, comics, and Jazz); and "lived" examples (such as museums and theme parks). The Handbook concludes with a section taking stock of methodologies and the impact of the field on teaching and publishing. The Oxford Handbook of the Bible and American Popular Culture represents a major contribution to the field by some of its leading practitioners, and will be a key resource for the future development of the study of both the Bible and its role in American popular culture.
Author: Peter B. Ely Publisher: Lexington Books ISBN: 1498573908 Category : Religion Languages : en Pages : 351
Book Description
Adam and Eve in Scripture, Theology, and Literature: Sin, Compassion, and Forgiveness is an extended consideration of the narrative of Adam and Eve, first seen in the Hebrew Bible but given new life by St. Paul in the New Testament. Paul’s treatment of Adam and Eve, especially his designation of Christ as a second Adam, has had an enormous influence in Christianity. Peter Ely follows this rich narrative as it develops in history, providing the basis of the doctrine of original sin in Christianity, giving rise in modern times to theological speculation, and entering thematically into mysticism and literature. The power of the adamic narrative can only be realized if one treats it as a true but non-historical myth. The “truth” of the myth lies in its ability to stimulate thinking and so reveal the depths of human experience. Augustine understood that, so did Julian of Norwich, and even the Belgian author of mystery stories, Georges Simenon, who had a deep sense of the universality of human weakness and the possibilities of redeeming what was lost. Simenon’s detective Maigret saw himself as a “mender of destinies.” The doctrine of original sin, the notion that human beings share a common vulnerability, can open the way to compassion and forgiveness. As Shakespeare illustrates in Measure for Measure, the awareness of weakness in ourselves should move us to compassion for others. The recognition of a kind of “democracy of sin” can keep us from considering ourselves better than others, unlike them in their weakness, and entitled to stand in judgment of them. Thus, compassion opens the door to forgiveness. The progress from sin to compassion to forgiveness forms the heart of this work.
Author: Theresa Sanders Publisher: Rowman & Littlefield ISBN: 9780742563339 Category : Religion Languages : en Pages : 268
Book Description
Provides historical background from Christian, Jewish, and Muslim perspectives to show the relevance and prominence of Adam and Eve's story in life today, where we are inundated with references to the Garden of Eden in popular culture from an early age.
Author: Katie B. Edwards
Author: Katie B. Edwards
Author: Julie Kelso
Author: Kristen E. Kvam
Author: Bernard F. Batto
Author: John H. Walton
Author: Stephen Greenblatt
Author: Dan W. Clanton, Jr.
Author: Peter B. Ely
Author: Theresa Sanders
Author: Solomon Caesar Malan