Author: Publisher:
ISBN:
Category : Alcoholic beverage industry
Languages : en
Pages : 194
Book Description
Adams Business Media Wine & Spirits Industry Marketing
Author: Publisher:
ISBN:
Category : Alcoholic beverage industry
Languages : en
Pages : 194
Book Description
Adams Wine Handbook
Author: Publisher:
ISBN:
Category : Wine and wine making
Languages : en
Pages : 180
Book Description
Adams Handbook Advance
Author: Publisher:
ISBN:
Category : Alcoholic beverage industry
Languages : en
Pages : 326
Book Description
New Serial Titles
Author: Publisher:
ISBN:
Category : Periodicals
Languages : en
Pages : 992
Book Description
A union list of serials commencing publication after Dec. 31, 1949.
Advertising and Differentiated Products
Author: Michael R. BayePublisher: Elsevier
ISBN: 0762308230
Category : Business & Economics
Languages : en
Pages : 310
Book Description
This volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational competence and dynamic capabilities can support the competitive position of a firm. The next two papers are devoted to strategic, organizational, and behavioral perspectives on processes of competence development. The final four papers explore the intellectual challenges that managers face in striking a strategic balance between processes of competence building and competence leveraging. Taken together, the papers in this volume provide a bridge between many traditional management concepts, frameworks, and theoretical perspectives. [Resumen de editor].
The U.S. Brewing Industry
Author: Victor J. TremblayPublisher: MIT Press
ISBN: 9780262201513
Category : Business & Economics
Languages : en
Pages : 406
Book Description
A definitive study that uses a blend of theory, history, and data to analyze the evolution of the US brewing industry; draws on theoretical tools of industrial organization, game theory, and management strategy. This definitive study uses theory, history, and data to analyze the evolution of the US brewing industry from a fragmented market to an emerging oligopoly. Drawing on a rich and extensive data set and applying the theoretical tools of industrial organization, game theory, and management strategy, the authors provide new quantitative and qualitative perspectives on an industry they characterize as "a veritable market laboratory." The US brewing industry illustrates many of the important topics in industrial organization, economic policy, and business strategy, including industry concentration, technological change, brand proliferation, and mixed pricing strategies. After giving an overview of the industry, Tremblay and Tremblay discuss basic demand and cost conditions and industry concentration. They describe the evolution of the leading mass-producing brewers and the emergence of both specialty brewers and imports. They analyze the history and the causes of product and brand proliferation (showing how product proliferation leads to firm dominance), discuss price, advertising, merger, and other management strategies, and examine the industry's economic performance. Finally, they discuss public policy, including anti-trust and public health issues. The authors' set of industry, firm, and brand data for the period 1950-2002 -- the most comprehensive data set of economic variables available for an oligopolistic industry -- will be available to purchasers of the book who send an e-mail request. Data sources are listed in an appendix. Robert S. Weinberg, a management strategy scholar and leading consultant to the brewing industry, contributes a foreword. This ambitious, authoritative work, capping the authors' 25-year study of the brewing industry, will be a valuable resource for industry analysts, economists, and students of industrial organization.
Findex
Author: Cheers
Author: Alcohol Marketing and Advertising: A Federal Trade Commission Report to Congress
Author: Publisher: DIANE Publishing
ISBN: 1428952772
Category :
Languages : en
Pages : 74
Book Description
Cutting-edge Marketing Analytics
Author: Rajkumar VenkatesanPublisher: Pearson Education
ISBN: 0133552527
Category : Business & Economics
Languages : en
Pages : 321
Book Description
Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: The real value of marketing analytics How to integrate quantitative analysis with managerial sensibility How to apply linear regression, logistic regression, cluster analysis, and Anova models The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics