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Author: Mark Bartholomew Publisher: Stanford University Press ISBN: 1503602184 Category : Law Languages : en Pages : 291
Book Description
Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives.
Author: Kim Bartel Sheehan Publisher: SAGE Publications ISBN: 1483315436 Category : Language Arts & Disciplines Languages : en Pages : 336
Book Description
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Author: Liz McFall Publisher: SAGE ISBN: 1412932890 Category : Business & Economics Languages : en Pages : 217
Book Description
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch′, but by the interaction of institutional, organisational and technological forces.
Author: James F. Hamilton Publisher: Routledge ISBN: 1317232976 Category : Business & Economics Languages : en Pages : 407
Book Description
This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
Author: Archbishop Michael Bland Simmons Publisher: Oxford University Press ISBN: 0190272848 Category : History Languages : en Pages : 537
Book Description
This study offers an in-depth examination of Porphyrian soteriology, or the concept of the salvation of the soul, in the thought of Porphyry of Tyre, whose significance for late antique thought is immense. Porphyry's concept of salvation is important for an understanding of those cataclysmic forces, not always theological, that helped convert the Roman Empire from paganism to Christianity. Porphyry, a disciple of Plotinus, was the last and greatest anti-Christian writer to vehemently attack the Church before the Constantinian revolution. His contribution to the pagan-Christian debate on universalism can thus shed light on the failure of paganism and the triumph of Christianity in late antiquity. In a broader historical and cultural context this study will address some of the issues central to the debate on universalism, in which Porphyry was passionately involved and which was becoming increasingly significant during the unprecedented series of economic, cultural, political, and military crises of the third century. As the author will argue, Porphyry may have failed to find one way of salvation for all humanity, he nonetheless arrived a hierarchical soteriology, something natural for a Neoplatonist, which resulted in an integrative religious and philosophical system. His system is examined in the context of other developing ideologies of universalism, during a period of unprecedented imperial crises, which were used by the emperors as an agent of political and religious unification. Christianity finally triumphed over its competitors owing to its being perceived to be the only universal salvation cult that was capable of bringing about this unification. In short, it won due to its unique universalist soteriology. By examining a rival to Christianity's concept of universal salvation, this book will be valuable to students and scholars of ancient philosophy, patristics, church history, and late antiquity.
Author: Nancy R. Tag
Author: Nancy R. Tag
Author: Mark Bartholomew
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Author: Kim Bartel Sheehan
Author: Daniel Stern
Author: Liz McFall
Author: James F. Hamilton
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Author: 
Author: Archbishop Michael Bland Simmons