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Author: Jeanniey Mullen Publisher: John Wiley & Sons ISBN: 1118059352 Category : Computers Languages : en Pages : 312
Book Description
If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.
Author: Jeanniey Mullen Publisher: John Wiley & Sons ISBN: 1118059352 Category : Computers Languages : en Pages : 312
Book Description
If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.
Author: Erez Metula Publisher: Elsevier ISBN: 1597495751 Category : Business & Economics Languages : en Pages : 338
Book Description
Managed Code Rootkits is the first book to cover application-level rootkits and other types of malware inside the application VM, which runs a platform-independent programming environment for processes. The book, divided into four parts, points out high-level attacks, which are developed in intermediate language. The initial part of the book offers an overview of managed code rootkits. It explores environment models of managed code and the relationship of managed code to rootkits by studying how they use application VMs. It also discusses attackers of managed code rootkits and various attack scenarios. The second part of the book covers the development of managed code rootkits, starting with the tools used in producing managed code rootkits through their deployment. The next part focuses on countermeasures that can possibly be used against managed code rootkits, including technical solutions, prevention, detection, and response tactics. The book concludes by presenting techniques that are somehow similar to managed code rootkits, which can be used in solving problems. - Named a 2011 Best Hacking and Pen Testing Book by InfoSec Reviews - Introduces the reader briefly to managed code environments and rootkits in general - Completely details a new type of rootkit hiding in the application level and demonstrates how a hacker can change language runtime implementation - Focuses on managed code including Java, .NET, Android Dalvik and reviews malware development scanarios
Author: Daya Kishan Thussu Publisher: Bloomsbury Publishing ISBN: 1780932677 Category : Social Science Languages : en Pages : 393
Book Description
The third edition of International Communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication. Building on the success of previous editions, this book maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalisation, deregulation and privitisation. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national and international perspectives. Each chapter contains engaging case studies which exemplify the main concepts and arguments.
Author: Gary P. Latham Publisher: Nicholas Brealey ISBN: 1473691087 Category : Business & Economics Languages : en Pages : 320
Book Description
Over 50-years of management science distilled for everyday practice. The essential information you need to become an evidence-based manager from hiring to retention. Information is presented within 10 general lessons of management, a new case-study featuring two evidence-based managers in action, and thought-provoking questions at the end of each chapter. NEW to this edition: NEW Material on the importance of emotional intelligence NEW Chapter 5: on ways to engage your employees in their work NEW Chapter 6: on ways to ensure your career success NEW Chapter 7: on how to create a psychologically healthy workplace NEW Chapter 9: on the pitfalls to avoid when making decisions NEW Chapter 10: two leading-edge ways to coach and appraise the people on your team NEW End of chapter questions to reinforce learning
Author: Louis E. Boone Publisher: Wiley ISBN: 9781119539599 Category : Languages : en Pages : 656
Book Description
Boone, Kurtz, and Berston's, Contemporary Business, 17th Edition, delivers solutions at the speed of business to stimulate curiosity, show relevance, promote creativity, and prepare students for what's ahead in their academic and business careers. With thoroughly revised cases, fresh, current examples, and an updated video series, the 17th Edition provides insights into the many facets of business that contribute to the dynamic, ever changing world of work.
Author: Gene Kim Publisher: IT Revolution ISBN: 1942788770 Category : Business & Economics Languages : en Pages : 499
Book Description
The Phoenix Project wowed over a half-million readers. Now comes the Wall Street Journal Bestselling Wall Street Journal bestselling The Unicorn Project! “The Unicorn Project is amazing, and I loved it 100 times more than The Phoenix Project…”—FERNANDO CORNAGO, Senior Director Platform Engineering, Adidas “Gene Kim does a masterful job of showing how … the efforts of many create lasting business advantages for all.”—DR. STEVEN SPEAR, author of The High-Velocity Edge, Sr. Lecturer at MIT, and principal of HVE LLC. “The Unicorn Project is so clever, so good, so crazy enlightening!”––CORNELIA DAVIS, Vice President Of Technology at Pivotal Software, Inc., Author of Cloud Native Patterns This highly anticipated follow-up to the bestselling title The Phoenix Project takes another look at Parts Unlimited, this time from the perspective of software development. In The Unicorn Project, we follow Maxine, a senior lead developer and architect, as she is exiled to the Phoenix Project, to the horror of her friends and colleagues, as punishment for contributing to a payroll outage. She tries to survive in what feels like a heartless and uncaring bureaucracy and to work within a system where no one can get anything done without endless committees, paperwork, and approvals. One day, she is approached by a ragtag bunch of misfits who say they want to overthrow the existing order, to liberate developers, to bring joy back to technology work, and to enable the business to win in a time of digital disruption. To her surprise, she finds herself drawn ever further into this movement, eventually becoming one of the leaders of the Rebellion, which puts her in the crosshairs of some familiar and very dangerous enemies. The Age of Software is here, and another mass extinction event looms—this is a story about rebel developers and business leaders working together, racing against time to innovate, survive, and thrive in a time of unprecedented uncertainty...and opportunity. “The Unicorn Project provides insanely useful insights on how to improve your technology business.”—DOMINICA DEGRANDIS, author of Making Work Visible and Director of Digital Transformation at Tasktop ——— “My goal in writing The Unicorn Project was to explore and reveal the necessary but invisible structures required to make developers (and all engineers) productive, and reveal the devastating effects of technical debt and complexity. I hope this book can create common ground for technology and business leaders to leave the past behind, and co-create a better future together.”—Gene Kim, November 2019
Author: Joseph Migga Kizza Publisher: Springer ISBN: 3319291068 Category : Computers Languages : en Pages : 285
Book Description
This textbook raises thought-provoking questions regarding our rapidly-evolving computing technologies, highlighting the need for a strong ethical framework in our computer science education. Ethics in Computing offers a concise introduction to this topic, distilled from the more expansive Ethical and Social Issues in the Information Age. Features: introduces the philosophical framework for analyzing computer ethics; describes the impact of computer technology on issues of security, privacy and anonymity; examines intellectual property rights in the context of computing; discusses such issues as the digital divide, employee monitoring in the workplace, and health risks; reviews the history of computer crimes and the threat of cyberbullying; provides coverage of the ethics of AI, virtualization technologies, virtual reality, and the Internet; considers the social, moral and ethical challenges arising from social networks and mobile communication technologies; includes discussion questions and exercises.
Author: Yongsoo Kim Publisher: World Bank Publications ISBN: 0821384201 Category : Technology & Engineering Languages : en Pages : 188
Book Description
Access to broadband connectivity is a country s passport to the global information society and knowledge economy the future. However, the adoption and use of broadband technology today remains extremely uneven and threatens to create a new digital divide. At the end of 2009, countries in North America and the European Union accounted for more than 50 percent of the world s 1 billion fixed and mobile broadband subscriptions, but South Asia and Sub-Saharan Africa together accounted for less than 3 percent. The experience with mobile telephony though shows the potential for growth in the information and communication technology sector in developing countries. Almost 75 percent of the world s mobile telephone subscriptions are in low- and middle-income countries, which have also promoted exciting innovations and realized significant economic development benefits. In fact, a growing number of countries are seeking to spur broadband development. To aid governments as they design their own programs, this volume offers examples and ideas from some of the most successful broadband markets: particularly the Republic of Korea, but also Finland, France, Japan, Sweden, the United Kingdom, and the United States. 'Building Broadband' does not suggest a universal solution but rather provides a long list of policies and programs organized within a strategic framework that allows solutions tailored to country circumstances. The essential building blocks identified are useful everywhere because they focus on improving incentives and the climate for private investment. This is a policy that even countries with very limited resources will be able to exploit.
Author: Jeanniey Mullen
Author: Jeanniey Mullen
Author: 
Author: Erez Metula
Author: Daya Kishan Thussu
Author: United States. Apprentice-Training Service
Author: Gary P. Latham
Author: Louis E. Boone
Author: Gene Kim
Author: Joseph Migga Kizza
Author: Yongsoo Kim