Acceptability of Online Private Labels Book PDF Download

Author: Ruchita Pangriya
Publisher: Shineeks Publishers
ISBN: 1632788918
Category : Education
Languages : en
Pages : 98

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Book Description
This book gives a glance of on-line private label brands in India. It could be useful to understand consumers’ behavior towards these brands. Also this book could help to learn Structural Equation Modeling techniques which is very popular among researchers.

Author: Gómez-Suárez, Mónica
Publisher: IGI Global
ISBN: 1522502211
Category : Business & Economics
Languages : en
Pages : 656

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Book Description
As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.

Author: Nirmalya Kumar
Publisher: Harvard Business Press
ISBN: 9781422101674
Category : Business & Economics
Languages : en
Pages : 292

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Book Description
The growth in private labels has huge implications for managers on both sides.

Author: Francisco J. Martinez-Lopez
Publisher: Springer Nature
ISBN: 3030477649
Category : Business & Economics
Languages : en
Pages : 178

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Book Description
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment. Further questions addressed here include: Should store brands be promoted? If so, what types of promotion should be used? How can private label penetration, especially premium private labels, best be dealt with? Are dual branding and coupons viable options?

Author: Jemson Vaz
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Book Description
The research paper observes the factors which the consumers consider while buying Private Label Brands (PLBs) from organized retail stores which have their presence all over India. The study is purely based literature review w.r.t PLBs in Fast Moving Consumer Goods (FMCG) category and entails consumer buying behaviour. The researchers have studied the consumer buying and hence developed a conceptual framework considering the present life style of consumers and their shopping habits. The consumer willingness to purchase a product is driven by certain factors such as choice, attraction, price, need, use and others. The researchers have considered the present demographics and life style and developed a framework.

Author: Arslan, Yusuf
Publisher: IGI Global
ISBN: 1799802590
Category : Business & Economics
Languages : en
Pages : 383

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Book Description
With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.

Author: American Bar Association. House of Delegates
Publisher: American Bar Association
ISBN: 9781590318737
Category : Law
Languages : en
Pages : 216

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Book Description
The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.

Author: Mariana Mazzucato
Publisher: Public Affairs
ISBN: 9781610396134
Category : Business & Economics
Languages : en
Pages : 288

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Book Description
Companies like Google and Apple heralded the information revolution, and opened the doors for Silicon Valley to grow into an engine of dazzling technological development, that today champions the free market that engendered it against the supposedly stifling encroachment of government regulation. But is that really the case? In this sharp and controversial expose, The Entrepreneurial State, Mariana Mazzucato debunks the pervasive myth that the state is a laggard, bureaucratic apparatus at odds with a dynamic private sector. Instead she reveals in case study after case study that, in fact, the opposite is true: the state is our boldest and most valuable innovator. The technology revolution would never have happened without support from the US Government. The breakthroughs--GPS, touch-screen displays, the Internet, and voice-activated AI--that enabled legendary Apple products to be smart successes were, in fact, all developed with support from the state. Mazzucato reveals that many successful entrepreneurs like Steve Jobs integrated state-funded technological developments into their products and then reaped the rewards themselves. The algorithm behind Google’s search engine was initially sponsored by NASA. And 75% of NMEs--new, often-ground-breaking drugs not derivative of existing substances--trace their research to National Institutes of Health (NIH) labs. The American government, it turns out, has been enormously successfully at stimulating scientific and technological advancement. But by 2009, just some months following the Great Recession--the US government, constrained by austerity measures, started disinvesting from its holdings in research fields like health, energy, electronics. The trend is likely to continue, and the repercussions of these policies could wreak havoc on our technology and science sectors. But Mazzucato remains optimistic. If managed correctly, state-sponsored development of Green technology, for instance, could be as efficacious as suburbanization & post-war reconstruction in the mid-twentieth century, and unleash a wide-spread golden age in the global economy. The limitations of natural resources and the threat of global warming could become the most powerful driver of growth, employment, and innovation within just one generation--but to be successful, the Green Revolution will depend on the initiatives of proactive governments. By not admitting the State’s role in economic and technological progress, we are socializing only the risks of investing in innovation, while privatizing the rewards in the hands of only a few businesses. This, Mazzucato argues, hurts both future of innovation and equity in modern-day capitalism. For policy-makers, Silicon Valley start-up founders, venture-capitalists, and economists alike, The Entrepreneurial State stirs up much needed debate and offers up a brilliant corrective to spurious beliefs: to thrive, American businesses have always and will need to depend on the support of our country’s most audacious entrepreneur, the state.

Author: Charles W. Lamb
Publisher: Cengage AU
ISBN: 0170411761
Category : Marketing
Languages : en
Pages : 369

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Book Description
MKTG4 continues to offer a unique blended solution for lecturers and students in introductory marketing subjects, in both University and Vocational sectors. Continuing to pave a new way to both teach and learn, MKTG4 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, flashcards, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster.

Author: Robyn D. Walser
Publisher: New Harbinger Publications
ISBN: 1572244720
Category : Acceptance and commitment therapy
Languages : en
Pages : 270

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Book Description
An indispensable resource for mental health professionals, Acceptance and Commitment Therapy for the Treatment of Post-Traumatic Stress Disorder and Trauma-Related Problems offers a practical and accessible yet theoretically complete approach to using the principles of acceptance and commitment therapy (ACT) to treat post-traumatic stress disorder (PTSD) and acute trauma-related symptoms.