Author: Reed Massengill
Publisher:
ISBN: 9780916103583
Category : Financial services industry
Languages : en
Pages : 200

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Book Description

Author: Jon Friedman
Publisher: Putnam Publishing Group
ISBN: 9780399136542
Category : Business & Economics
Languages : en
Pages : 282

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Book Description
When courtly, charismatic James D. Robinson III, scion of an Atlanta banking family, took the helm of American Express in 1977, he envisioned expanding his new company into a giant financial-services conglomerate. But it was not to be. . . . Here is the gripping behind-the-scenes account of corporate scandals, bungled deals, and clashing egos in the far-flung realm of American Express. 8 pages of photographs.

Author: Bryan Burrough
Publisher:
ISBN: 9780006379447
Category :
Languages : en
Pages : 512

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Book Description
Exposes how American Express used ruthless tactics to destroy the reputation of its competitor, Swiss banker Edmond Safra. This is a dramatic true crime story of corporate espionage and dirty dealing in the powerful world of international banking. Moving from the American Express offices in New York City to a luxurious estate in the South of France to secret meetings with government officials in Peru, it involves a rift between two men who have millions of dollars at stake, the shadowy peddling of information and a cast of characters that includes some of the most influential and successful bankers of the 80s.

Author: Mario Natarelli
Publisher: Hatherleigh Press
ISBN: 1578266866
Category : Business & Economics
Languages : en
Pages : 357

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Book Description
From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.

Author: Gregory Corso
Publisher: Olympia Press
ISBN: 1626575126
Category : Fiction
Languages : en
Pages : 112

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Book Description
Beat poet Corso's only novel. Inspired by his days in Europe, anxiously waiting for royalty checks and advances that were slow to appear, this freewheeling and farcical tale is the account of a birth in AmEx, and what came of it. With illustrations by the author. First published 1961 as No. 85 in the Traveller's Companion Series. Never reprinted.

Author: James Salter
Publisher: Modern Library
ISBN: 1588369587
Category : Fiction
Languages : en
Pages : 161

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Book Description
First published nearly a quarter-century ago and one of the very few short-story collections to win the PEN/Faulkner Award, this is American fiction at its most vital—each narrative a masterpiece of sustained power and seemingly effortless literary grace. Two New York attorneys newly flush with wealth embark on a dissolute tour of Italy; an ambitious young screenwriter unexpectedly discovers the true meaning of art and glory; a rider, far off in the fields, is involved in an horrific accident—night is falling, and she must face her destiny alone. These stories confirm James Salter as one of the finest writers of our time. BONUS: This edition includes an excerpt from James Salter's All That Is.

Author: Sevan Nisanyan
Publisher: Prentice Hall
ISBN:
Category : History
Languages : en
Pages : 216

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Book Description

Author: Shep Hyken
Publisher: Greenleaf Book Group
ISBN: 1608321061
Category : Business & Economics
Languages : en
Pages : 204

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Book Description
What is the amazement revolution? It is the culture that can drive any organisation -- from one employee to tens of thousands -- to focus completely on delivering an amazing customer-service experience. In this sequel to the Wall Street Journal best-selling book "The Cult of the Customer", Shep Hyken shares seven powerful strategies that any organisation can implement to create greater customer and employee loyalty. In a tough, competitive, and price-sensitive economy, customer service is one of the most essential tools to separate your business from the competition. These strategies work, as evidenced by the more than seventy case studies and examples that Hyken shares throughout the book. These examples provide dozens of lessons that can and should be implemented immediately. Corporate and industry clients from all over the world have tapped into the expertise of Shep Hyken. His client list is a who's who in the business world. As an author and speaker, Hyken is known for his simple and direct strategies that help his clients build successful, customer-focused organisations.

Author: K. Lipartito
Publisher: Springer
ISBN: 0230107486
Category : History
Languages : en
Pages : 272

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Book Description
In 1892, John Elliott Tappan, a twenty-four year old Minneapolis lawyer, was worried how people saved their money. Out of these concerns, Investors Syndicate was born, one of the first of a new type of financial institution designed to meet the savings needs of the average person. Here is the story of this financial pioneer, whose innovation has today grown into one of the nation's largest financial services companies, American Express Financial Advisors. The book draws on Tappan's diaries, business correspondence, and various family oral histories. Tappan's life, work and ideas chronicle the changes in spending and savings, work and leisure, the culture of politics and money, that have given rise to our modern notions of consumer finance.

Author: Dave Grossman
Publisher: Milestalk
ISBN: 9780692049624
Category :
Languages : en
Pages : 80

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Book Description
Do you have a friend that always seems to be flying around the world in First Class and wonder how? Maybe you already know about "frequent flyer miles" but don't know how to get them yourself. Dave Grossman has been "that friend" for years and shares all of his secrets in this must-read for anyone with big travel dreams on a small budget.