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Author: Sangram Vajre Publisher: IdeaPress Publishing ISBN: 9781940858951 Category : Consumers Languages : en Pages : 179
Book Description
Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is the new B2B. It's time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model. A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. It's time to take the lead and transition your business to ABM. The process is simple when you have the right book - ABM is B2B. What are you waiting for?
Author: Sangram Vajre Publisher: IdeaPress Publishing ISBN: 9781940858951 Category : Consumers Languages : en Pages : 179
Book Description
Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is the new B2B. It's time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model. A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. It's time to take the lead and transition your business to ABM. The process is simple when you have the right book - ABM is B2B. What are you waiting for?
Author: Publisher: ISBN: Category : Strategy Languages : en Pages : 364
Book Description
... dedicated to the advancement and understanding of those principles and practices, military and political, which serve the vital security interests of the United States.
Author: A. B. M. Template Publisher: ISBN: 9781799212096 Category : Languages : en Pages : 101
Book Description
100 Pages of Book Review Template (6 Inches By 9 Inches) Includes Sections For: +Book Title +Author+Genre+Year+Memorable Quotes+Characters+Plot Summary+Rating
Author: James Cameron Publisher: Oxford University Press ISBN: 0190459948 Category : History Languages : en Pages : 249
Book Description
How did the United States move from a position of nuclear superiority over the Soviet Union at the beginning of the 1960s to one of nuclear parity under the doctrine of mutual assured destruction in 1972? Drawing on declassified records of conversations three presidents had with their most trusted advisors, James Cameron offers an original answer to this question. John F. Kennedy, Lyndon Johnson, and Richard Nixon struggled to reconcile their personal convictions about the nuclear arms race with the views of the public and Congress. In doing so they engaged in a double game, hiding their true beliefs behind a façade of strategic language while grappling in private with the complex realities of the nuclear age. Cameron shows how, despite reservations about the nuclear buildup, Kennedy and Johnson pushed ahead with an anti-ballistic missile (ABM) system for the United States, fearing the domestic political consequences of scrapping both the system and the popular doctrine of strategic superiority that underpinned it. By contrast, the abrupt decline in US public and congressional support in 1969 forced Nixon to give up America's first ABM and the US lead in offensive ballistic missiles through agreements with the Soviet Union, despite his conviction that the US needed a nuclear edge to maintain the security of the West. By placing this dynamic at the center of the story, The Double Game provides a new overarching interpretation of this pivotal period in the development of US nuclear policy and a window onto current debates over nuclear superiority, deterrence, and the future of American grand strategy.
Author: United States. Congress. House. Committee on Foreign Affairs. Subcommittee on Arms Control, International Security, and Science Publisher: ISBN: Category : National security Languages : en Pages : 200
Author: Keith B. Payne Publisher: Routledge ISBN: 0429716915 Category : Political Science Languages : en Pages : 183
Book Description
This is the first comprehensive examination of the issues surrounding the potential development by the United States of a space-based laser weapons program. The authors assess the implications of arms control agreements for a satellite-based laser program, including discussions of recent Soviet space-related arms control initiatives and the forthcoming ABM treaty review. They outline likely Soviet responses to a U.S. space-based laser system, address criticisms of the proposed program, and consider its future in light of developments in U.S. defense strategy and doctrine.
Author: Sangram Vajre
Author: Sangram Vajre
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Author: A. B. M. Template
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Author: James Cameron
Author: United States. Congress. House. Committee on Foreign Affairs. Subcommittee on Arms Control, International Security, and Science
Author: United States
Author: Keith B. Payne