A-Z Marketing PDF Download

Author: Alok Satsangi
Publisher:
ISBN: 9789380106250
Category : Marketing
Languages : en
Pages : 330

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Book Description

Author: Wilson Lin
Publisher:
ISBN:
Category :
Languages : en
Pages : 534

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Book Description
In Digital Marketing Made Easy, Kevin Urrutia and Wilson Lin, former Intuit, Google, and Salesforce employees, teach founders and marketers how to grow and maintain company success by pairing growth strategies with modern technology. After profitably spending more than $30 million dollars and generating over $120 million in revenue for brands across health, fashion, education, DTC, and SaaS, Kevin and Wilson will show you the ESSENTIAL and ACTIONABLE insights you need to achieve breakthrough numbers.Concepts are laid out for you to learn and test your knowledge - all in real-time. The book uncovers the best practices used by big-named marketers to beat their competition. These include:- Using Google Trends to find what your customers are searching- SimilarWeb to monitor website traffic- How to write, and get published on websites like FORBES- Growth Marketing, and what it really means for you- Crafting your message across socials+ other digital marketing topics for you to learn and optimizeLearn other growth marketing methods such as: Content Marketing, SEO, Landing Page Optimization, A/B Testing, Facebook and Instagram Ads, User Onboarding, B2B Sales, A/B Testing and more. Digital Marketing Made Easy is a powerful, accessible, and practical toolkit for B2B and B2C company leaders, individual business owners, and any person looking for guidance to grow an online business or to simply become a better marketer. "Get out there, break barriers, stay-ahead of the competition, and continue to orchestrate your path to e-com bliss."- Kevin and Wilson, Founders of Voy Media

Author: Jon Obermeyer
Publisher: Createspace Independent Publishing Platform
ISBN: 9781976395949
Category :
Languages : en
Pages : 74

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Book Description
"Markets are conversations" - Levine, Lock and Searls A-Z Marketing is an introductory guide to marketing for sole proprietors, small business owners and social entrepreneurs. Designed for individuals without a formal business background, it highlights and defines 26 core marketing concepts, strategies and tools. It's also an ideal refresher course for anyone wishing to understand the current state of business marketing.

Author: Resolution Trust Corporation (U.S.)
Publisher:
ISBN:
Category : Commercial buildings
Languages : en
Pages : 548

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Book Description

Author: Shankar Ganesan
Publisher: Edward Elgar Publishing
ISBN: 1849806047
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The research in the marketing-finance interface spans tactical and strategic marketing actions related to the creation, communication, delivery and appropriation of the value proposition. The chapters, specifically written for this Handbook, draw on theoretical developments in economics, accounting, finance, psychology and cutting-edge statistical and econometric approaches. Academics and doctoral students in marketing, accounting, finance, and applied economics, along with marketing and brand strategy-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.

Author: Charles Doyle
Publisher: Oxford University Press, USA
ISBN: 0199590230
Category : Business & Economics
Languages : en
Pages : 450

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Book Description
Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 460

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Book Description

Author: United States. Assistant Secretary of Defense (Production and Logistics)
Publisher:
ISBN:
Category : Surplus military property
Languages : en
Pages : 618

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Book Description

Author: Marty Neumeier
Publisher:
ISBN: 9781884081064
Category : Business names
Languages : en
Pages : 115

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Book Description

Author: Philip Kotler
Publisher: Wiley + ORM
ISBN: 1118045610
Category : Business & Economics
Languages : en
Pages : 234

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Book Description
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.