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Author: Dr. George Ash Publisher: Dog Ear Publishing ISBN: 1457543524 Category : Education Languages : en Pages : 276
Book Description
A Year of PR: A Collection from an Educational Service Center is unlike any other public relations book for schools. It offers a year’s worth of press releases involving real schools, their students, faculty, and administrators, and covers a plethora of topics—from general operations and building upgrades to fund-raising and human interest features—all of which aim to inspire principals and superintendents to write and share their own positive public relations. With so much media coverage these days focusing on school violence, troubled youth, and funding issues, the general public may not be aware of all the good things happening within their local schools’ walls: Students are working hard to surpass academic goals, perform athletic feats, embrace new technology, and help others—making the world a better place. Take a page from A Year of PR and highlight your own school district with a smart press release plan. Let the community know what your students are up to. Shine a light on teachers who go the extra mile, community leaders who get involved with the schools, and interesting people who have a positive impact on the district. By keeping people informed, you improve relations between schools and communities and keep residents invested in their district. Moreover, a good public relations strategy presents an opportunity to show stakeholders the positive impact that faculty, staff, administrators, board members, and most importantly, students make in our communities.
Author: Dr. George Ash Publisher: Dog Ear Publishing ISBN: 1457543524 Category : Education Languages : en Pages : 276
Book Description
A Year of PR: A Collection from an Educational Service Center is unlike any other public relations book for schools. It offers a year’s worth of press releases involving real schools, their students, faculty, and administrators, and covers a plethora of topics—from general operations and building upgrades to fund-raising and human interest features—all of which aim to inspire principals and superintendents to write and share their own positive public relations. With so much media coverage these days focusing on school violence, troubled youth, and funding issues, the general public may not be aware of all the good things happening within their local schools’ walls: Students are working hard to surpass academic goals, perform athletic feats, embrace new technology, and help others—making the world a better place. Take a page from A Year of PR and highlight your own school district with a smart press release plan. Let the community know what your students are up to. Shine a light on teachers who go the extra mile, community leaders who get involved with the schools, and interesting people who have a positive impact on the district. By keeping people informed, you improve relations between schools and communities and keep residents invested in their district. Moreover, a good public relations strategy presents an opportunity to show stakeholders the positive impact that faculty, staff, administrators, board members, and most importantly, students make in our communities.
Author: Ed Zitron Publisher: Sunflower Press ISBN: 9780989608046 Category : Business & Economics Languages : en Pages : 164
Book Description
So you want to work in PR? Does the idea of glamorous parties, open bars and rubbing elbows with the rich and famous sound like an exciting career for you? Then neither this book or a career in Public Relations are for you. This book will teach you all you need to know about public relations, from what to do on your first day at your desk to how to start your own PR agency. You'll learn the core skill of the business: pitching. It'll also tell you how to avoid becoming a buzzword-spitting automaton that the media will hate. Written by a PR veteran who has done it all - and made every mistake along the way - This Is How You Pitch is an honest, direct guidebook to Public Relations and how to survive your first years in the business and how to turn it into a prosperous, fulfilling career.
Author: Dr. George Ash
Author: Dr. George Ash
Author: Gini Dietrich
Author: 
Author: Isaac Todhunter
Author: 
Author: Frederick Augustus Porter Barnard
Author: Ed Zitron
Author: Thomas Leybourn
Author: Muhammet Erbay
Author: United States. Superintendent of Documents