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Author: Robert W. Bly Publisher: Holt Paperbacks ISBN: 1429900156 Category : Business & Economics Languages : en Pages : 431
Book Description
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Author: Robert W. Bly Publisher: Holt Paperbacks ISBN: 1429900156 Category : Business & Economics Languages : en Pages : 431
Book Description
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Author: Editors of Writer's Digest Books Publisher: Writer's Digest Books ISBN: 9781582979588 Category : Language Arts & Disciplines Languages : en Pages : 528
Book Description
Get advice from the best in the business on every part of the novel writing and publishing process! In The Complete Handbook of Novel Writing, 2nd Edition, you'll learn from the invaluable advice of established writers. Discover new ways to generate ideas, implement intriguing techniques, and find the inspiration you need to finish your work. This fully-revised edition includes a revamped marketing section that covers the unique challenges of today's publishing market and the boundless opportunities of online promotion. Inside you'll find expert advice from dozens of bestselling authors and publishing professionals on how to: Master the elements of fiction, from plot and characters to dialogue and point of view Develop a unique voice and sensibility in your writing Manage the practical aspects of writing, from overcoming writer's block to revising your work Determine what elements your story needs to succeed in a particular genre - science fiction, fantasy, mystery, suspense, inspirational, romance (mainstream and Christian), or historical fiction Find an agent, market your work, and get published - or self-publish - successfully You'll also find interviews with some of the world's finest writers, including Margaret Atwood, Tom Clancy, Brock Clarke, Cory Doctorow, Dave Eggers, Elizabeth George, Jerry Jenkins, Stephen King, Megan McCafferty, Audrey Niffenegger, Joyce Carol Oates, Chuck Palahniuk, James Patterson, Richard Russo, Anne Tyler, John Updike, and Kurt Vonnegut. Their words will provide you with the guidance and encouragement of your very own writing mentor. The Complete Handbook of Novel Writing is your one-stop resource for everything you need to know about the craft and business of creating a bestseller.
Author: Steve Graham Publisher: Guilford Press ISBN: 1462508715 Category : Language Arts & Disciplines Languages : en Pages : 353
Book Description
Highly practical and accessible, this indispensable book provides clear-cut strategies for improving K-12 writing instruction. The contributors are leading authorities who demonstrate proven ways to teach different aspects of writing, with chapters on planning, revision, sentence construction, handwriting, spelling, and motivation. The use of the Internet in instruction is addressed, and exemplary approaches to teaching English-language learners and students with special needs are discussed. The book also offers best-practice guidelines for designing an effective writing program. Focusing on everyday applications of current scientific research, the book features many illustrative case examples and vignettes.
Author: Ruggero J. Aldisert Publisher: AuthorHouse ISBN: 1467046302 Category : Law Languages : en Pages : 372
Book Description
It took years for Olivia to find love after an ugly marriage. A sudden illness and a brewing vengence turned Olivia's world upside down and the love of her life was lost. Has fate really given Olivia a second chance at true love.
Author: William P. Germano Publisher: ReadHowYouWant.com ISBN: 1459606116 Category : Language Arts & Disciplines Languages : en Pages : 386
Book Description
Since 2001 William Germano's Getting It Published has helped thousands of scholars develop a compelling book proposal, find the right academic publisher, evaluate a contract, handle the review process, and, finally, emerge as published authors. But a lot has changed in the past seven years. With the publishing world both more competitive and mor...
Author: Leslie E. Casson Publisher: Broadview Press ISBN: 177048292X Category : Language Arts & Disciplines Languages : en Pages : 173
Book Description
Written collaboratively by writing instructors at the Queen’s University Writing Centre, A Writer’s Handbook is a compact yet thorough guide to academic writing for a North American audience. This clear and concise handbook outlines strategies both for thinking assignments through and for writing them well. The third edition is revised and updated throughout. Features of the third edition: Updated citation section (MLA, APA, Chicago, scientific, electronic) Updated section on using and citing electronic sources Expanded coverage of report writing and business letters
Author: Steven C. Roe Publisher: Canadian Scholars ISBN: 1773380400 Category : Reference Languages : en Pages : 346
Book Description
Now in its third edition, Academic Writing offers a succinct and practical introduction to the development of research papers across the disciplines. Structured around contemporary genre theory, which establishes the importance of context for effective communication, the text describes the writing process step by step, including how to formulate a topic; gather and properly document sources; develop strong proposals, introductions, core paragraphs, and conclusions; and refine the final draft. Additionally, readers will observe the progress and thought processes of Jenna, a first-year student, as she crafts her own paper. New to this edition are materials for instructors that include full-length research papers, PowerPoint slides, an exam bank, and ideas for study. Rich with such pedagogical features as chapter learning objectives, annotated passages that illustrate aspects of academic style, and a glossary, Academic Writing is a must-have textbook for students developing their research and writing skills.
Author: Robert Scholes Publisher: Bedford/St. Martin's ISBN: 9780312248796 Category : Language Arts & Disciplines Languages : en Pages : 384
Book Description
Designed for literature-based writing courses, Text Book introduces students to the idea that literary texts and ordinary spoken and written language share many of the same features. By providing imaginative methods and unique assignments that let students work with those features in their writing, Text Book involves students in the processes of exploring literature creatively, not simply consuming and analyzing it, helping them understand literature "from the inside out."
Author: Robert W. Bly
Author: Robert W. Bly
Author: Nicholas J. Higham
Author: Richard Harvey Bullock
Author: Editors of Writer's Digest Books
Author: Steve Graham
Author: Ruggero J. Aldisert
Author: William P. Germano
Author: Leslie E. Casson
Author: Steven C. Roe
Author: Robert Scholes