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Author: Amy Lorenti Publisher: Createspace Independent Pub ISBN: 9781478391661 Category : Business & Economics Languages : en Pages : 146
Book Description
If you are in business or in an industry that is highly competitive; authorship can be a game changer. It enhances credibility, raises status, attracts business, brings in more money, and builds a personal brand like nothing else. A Writer's Guide to Fame and Fortune provides first-time and experienced writers with an action plan for understanding their ideal reader, choosing a "hot" subject, going through the writing process, and getting published faster than they ever thought possible. Who this book is for: Business professionals currently between assignments Expert consultants delegated to accepting projects from anyone who offers a contract Seasoned employees who see the best projects go to people younger or less qualified Retirees, white-collar, blue-collar, or military, who are not yet ready for full retirement Small business owners looking for new and effective ways to market Self-employed individuals who find themselves between projects Lawyers, accountants, and accredited professionals frustrated with networking efforts Health care providers struggling to build a practice Inventors who need venture capital Entrepreneurs impatiently waiting for opportunities to find them Administrators of nonprofits desperate for funding Graduate students forced to compete in an employers' market Every expert who has ever said "Someday, I am going to write a book" A Writer's Guide to Fame and Fortune stems from the author's 25-year career as a marketing communications consultant; and grew out of the issues and concerns of clients, consultants, entrepreneurs, and other professionals worried about today's' economy and its impact on small business. Especially their own. Today, even the most marketing savvy are not satisfied with returns from traditional advertising, minimal leads from websites and blogs, and little measurable results from time-consuming social media efforts. They all ask, "What else can I do?" To answer that question, Amy Lorenti recommends the one action proved to work time and again. "Establish yourself as the 'go to' expert; write a book." New developments in science, technology and politics impact our lives every day. Businesses and organizations, in particular, are desperate for experienced and knowledgeable individuals to help them successfully navigate the brave new world we find ourselves in. They want - and need - to hear from experts; and the sooner the better. "They need to hear from you."
Author: Amy Lorenti Publisher: Createspace Independent Pub ISBN: 9781478391661 Category : Business & Economics Languages : en Pages : 146
Book Description
If you are in business or in an industry that is highly competitive; authorship can be a game changer. It enhances credibility, raises status, attracts business, brings in more money, and builds a personal brand like nothing else. A Writer's Guide to Fame and Fortune provides first-time and experienced writers with an action plan for understanding their ideal reader, choosing a "hot" subject, going through the writing process, and getting published faster than they ever thought possible. Who this book is for: Business professionals currently between assignments Expert consultants delegated to accepting projects from anyone who offers a contract Seasoned employees who see the best projects go to people younger or less qualified Retirees, white-collar, blue-collar, or military, who are not yet ready for full retirement Small business owners looking for new and effective ways to market Self-employed individuals who find themselves between projects Lawyers, accountants, and accredited professionals frustrated with networking efforts Health care providers struggling to build a practice Inventors who need venture capital Entrepreneurs impatiently waiting for opportunities to find them Administrators of nonprofits desperate for funding Graduate students forced to compete in an employers' market Every expert who has ever said "Someday, I am going to write a book" A Writer's Guide to Fame and Fortune stems from the author's 25-year career as a marketing communications consultant; and grew out of the issues and concerns of clients, consultants, entrepreneurs, and other professionals worried about today's' economy and its impact on small business. Especially their own. Today, even the most marketing savvy are not satisfied with returns from traditional advertising, minimal leads from websites and blogs, and little measurable results from time-consuming social media efforts. They all ask, "What else can I do?" To answer that question, Amy Lorenti recommends the one action proved to work time and again. "Establish yourself as the 'go to' expert; write a book." New developments in science, technology and politics impact our lives every day. Businesses and organizations, in particular, are desperate for experienced and knowledgeable individuals to help them successfully navigate the brave new world we find ourselves in. They want - and need - to hear from experts; and the sooner the better. "They need to hear from you."
Author: Corinne Caputo Publisher: Chronicle Books ISBN: 1452146764 Category : Humor Languages : en Pages : 114
Book Description
A clever writing self-help parody that skewers writers’ guides while offering amusing, almost-helpful advice. This parody self-help book for writers is filled with hilariously misguided tips, factual-looking charts, and other advice that knowingly pokes fun at writerly foibles while still cheering would-be authors on. With this book, struggling writers can find suggestions for effective paragraph shapes, tips on where to find inspiration (in your reflection, in the shapes of gum stuck to the ground, in a consultation with your doctor), thoughtful poses for author photos, pull-out procrastination excuses, and much more. How to Success! is filled with enough almost-helpful advice to keep aspiring writers amused, unblocked, and on their way to literary fame. “How to Success! lightens the pressure many creatives put on themselves to succeed. In effect, it acts as a mirror, showing readers how silly and elusive writing—and writers—can be. Caputo offers practical advice with a comedic twist that will have you laughing out loud.” —Failure Magazine
Author: Charles J. Fombrun Publisher: FT Press ISBN: 9780130937377 Category : Business & Economics Languages : en Pages : 316
Book Description
Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms. Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term. First, you'll learn how to benchmark your firm's reputation against key rivals in six key areas, ranging from product quality to emotional appeal. Next, you'll discover that the winners of global reputation surveys get to the top by following a set of core principles through which they build visibility, distinctiveness, consistency, authenticity, and transparency. Then, starting from where you are now, you'll learn how to implement genuine corporate initiatives that strengthen two-way dialogue with all your stakeholders, and build the "reputational capital" you will need to succeed-and thrive. Why reputations matter: the proof, in cold, hard cash. Quantifying the "unquantifiable": the value of your corporate image. The reputation audit: discovering where you stand. Six key measures of your corporate reputation. Using the "Reputation Value Cycle" to your advantage. Creating a "virtuous circle" in which reputation enhances business corporate value. Making it real: the elements of trustworthiness. Building and communicating authenticity, consistency, and transparency. Standing apart from the crowd. Improving your visibility and your distinctiveness. How FedEx did it: lessons for your organization. Reputational best practices from a company built on trust. Create quantifiable business value by building your company's reputation. The definitive business reputation guide for every corporate officer, strategist, corporate communicator, and marketing professional How to audit your reputation-and benchmark your competitor An integrated approach that cuts across communications, strategy, marketing, and organization Techniques for strengthening your reputation with investors, customers, partners, regulators, citizens, and employees Includes detailed tools from the Reputation Institute's own StellarRep(r) model, the world's #1 reputation management toolkit Companies with great reputations do better on virtually every business metric. Now, you have unprecedented access to a roadmap for building the kind of reputation you need and deserve. Drawing on unsurpassed experience and the field's best research, two leading experts illuminate reputation management for executives, business communicators, marketers, and strategists alike. You'll first review the powerful business case for actively managing your reputation. Next, you'll realistically assess where you stand in areas ranging from product quality to financial strength, vision to social responsibility... discovering how to make the most of your strengths as you overcome your weaknesses. The authors show that to improve reputation, you have to improve visibility, distinctiveness, authenticity, transparency, and consistency throughout the enterprise-not just in traditional silos like PR, advertising, or IR! Want the powerful business value that arises from a world-class reputation? One book will show you how to get it: Fame and Fortune. "A strong reputation is an enduring source of competitive advantage. In Fame and Fortune, Fombrun and van Riel show how successful companies mobilize the support of employees, consumers, and investors to strengthen their reputational capital. An excellent read!" --Frederick W. Smith, Chairman, President & CEO, FedEx Corp.
Author: Sergey Knazev Publisher: Select Books (NY) ISBN: 9781590791257 Category : Humor Languages : en Pages : 0
Book Description
"Founder of entertainment and brand management company who manages careers of the stars tells behind-the-scenes stories of how they reached their fame and offers information and practical advice on how to become a celebrity"--
Author: Jason R. Rich Publisher: Entrepreneur Press ISBN: 9781599183428 Category : Business & Economics Languages : en Pages : 286
Book Description
Blog Your Way to the Big Time Attract millions and make big money using success secrets from cyber superstars and blogging pros, including entertainment blogger Perez Hilton and Blogger.com's Taj Campbell. Learn how to build a noteworthy online identity, captivate the masses, and break into mainstream media-leveraging your creativity, not your bank account. Plus, discover how to immediately cash in on your online platform and new-found popularity! Create a custom, sticky blog site using free blogging services Transform your opinions, expertise, commentary, audio/video creations, and the like into your next paycheck Dare your audience to take notice with 101 proven blogging topics and subject matters Gain the competitive advantage using expert advice from the world's best known bloggers and blog experts Use original, innovative techniques and powerful tools to make your blog stand out Learn how to avoid the 10 most common blogger mistakes And more On the net, no topic is off limits. Share your opinions, thoughts, commentary, audio/video creations, and expertise to build your online presence and launch yourself into stardom!
Author: Arielle Eckstut Publisher: Workman Publishing ISBN: 076116085X Category : Reference Languages : en Pages : 544
Book Description
Now updated for 2015! The best, most comprehensive guide for writers is now revised and updated, with new sections on ebooks, self-publishing, crowd-funding through Kickstarter, blogging, increasing visibility via online marketing, micropublishing, the power of social media and author websites, and more—making The Essential Guide to Getting Your Book Published more vital than ever for anyone who wants to mine that great idea and turn it into a successfully published book. Written by experts with twenty-five books between them as well as many years’ experience as a literary agent (Eckstut) and a book doctor (Sterry), this nuts-and-bolts guide demystifies every step of the publishing process: how to come up with a blockbuster title, create a selling proposal, find the right agent, understand a book contract, and develop marketing and publicity savvy. Includes interviews with hundreds of publishing insiders and authors, including Seth Godin, Neil Gaiman, Amy Bloom, Margaret Atwood, Leonard Lopate, plus agents, editors, and booksellers; sidebars featuring real-life publishing success stories; sample proposals, query letters, and an entirely updated resources and publishers directory.
Author: Jordan Rosenfeld Publisher: Penguin ISBN: 1599638843 Category : Language Arts & Disciplines Languages : en Pages : 241
Book Description
Practice. Polish. Persist. Your writing journey can take you many places: hiking through steep mountains, traversing unknown territory, hurdling both roadblocks and rejections. Even the siren song of fame and fortune can distract you from your true purpose: to express yourself in an authentic and meaningful way, and to share your words with others. A Writer's Guide to Persistence is your road map through the rugged terrain of the writer's path. You'll discover advice and techniques for cultivating a fruitful, deeply meaningful writing life by practicing your craft, polishing your work, and persisting through even the toughest challenges. Inside you'll find: • Practical ways to balance writing with the rest of your life: taming your busy schedule, increasing your productivity, and committing to a writing practice • Advice for developing authentic work: finding your voice, writing bravely, and breaking the blocks to creative flow • Methods for stretching your skills through craft and revision • Thoughts on pushing through rejection and doubt, submitting strong, nourishing yourself to avoid burnout, and keeping your mind and body fit Filled with journaling exercises and much-needed motivation, as well as insights from best-selling writers in a variety of genres, A Writer's Guide to Persistence will help you find the joy and purpose inherent in a writer's life. Your journey to publication and success may take a lifetime, but you can sow the rewards of writing with every step. "A compassionate and intelligent guide for any writer who's just starting out or one who needs the understanding and encouragement of a great writing coach. Rosenfeld offers practical solutions for every concern, from how to find the time to write to getting through writer's block." --Patricia V. Davis, best-selling author
Author: Amy Lorenti
Author: Amy Lorenti
Author: Corinne Caputo
Author: Charles J. Fombrun
Author: Robert Arthur Hanson Goodyear
Author: Sergey Knazev
Author: Robert Arthur Hanson Goodyear
Author: A. Delaney Walker
Author: Jason R. Rich
Author: Arielle Eckstut
Author: Jordan Rosenfeld