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Author: G. Wayne Miller Publisher: Crown Business ISBN: 0307818802 Category : Antiques & Collectibles Languages : en Pages : 456
Book Description
This is the real toy story, an unprecedented behind-the-scenes journey through a world of influence, fantasy, and multimillion-dollar Hollywood deals, a world where the whims of children make millionaires and topple titans. This is also the story of an unusual man. Alan Hassenfeld, the chief executive officer of Hasbro, never intended to run a Fortune 500 company. A free spirit who dreamed of being a writer and exploring Asia, he was content to remain in the shadow of his older brother Stephen, a marketing genius who transformed a family firm established by immigrant Jews into powerhouse and Wall Street darling. Then tragedy struck. Stephen, and intensely private man, died of AIDS, a disease he had not acknowledged he had, even to his family. Alan Hassenfeld was named CEO, just as Hasbro was facing a daunting onslaught of challenges. Toy Wars is about Alan's struggle to balance the demands of the bottom line with his ideals about the kind of toys children deserve, as well as the ethical obligations of management. Wayne Miller, an award-winning journalist and novelist, was granted unprecedented access to Hasbro, the maker of G.I. Joe, Star Wars toys, Mr. Potato Head, Batman, Monopoly, Scrabble, Trivial Pursuit, and countless other favorites. For five years, he sat in on design sessions, marketing meetings, and focus groups, and interviewed employees in every part of the company. He witnessed a major corporate restructuring; crucial deal with Dreamworks SKG; a hostile takeover bid by archrival Mattel; the collapse of a $45 million virtual reality game; and the company makeover of G.I. Joe, Hasbro's flagship product and one of the most popular toys of all time. Toy Wars is filled with many colorful characters, including: Hollywood moguls Steven Spielberg and George Lucas, whose kid-friendly movies can translate into licensing gold for toymakers Mighty Morphin Power Rangers creator Haim Saban, who tapped into a popular Japanese TV series and made it a worldwide television and merchandising phenomenon Mattel CEO Jill Barad, the second-highest-paid woman in corporate America, who promotes and defends Barbie with the zeal of a religious crusader Hasbro executive Al Verrecchia, the loyal second in command who did not let friendship or tradition stand in the way of a dramatic restructuring Larry Bernstein, arguably the best toy salesman ever, a riotous raconteur whose divisional presidency crumbled when he was unable to meet Hasbro's profit goals Rich in family drama and written with sly wit, Toy Wars is a deeply compelling business story, a fascinating tour through a billion-dollar industry that exerts tremendous influence on the lives of children everywhere.
Author: G. Wayne Miller Publisher: Crown Business ISBN: 0307818802 Category : Antiques & Collectibles Languages : en Pages : 456
Book Description
This is the real toy story, an unprecedented behind-the-scenes journey through a world of influence, fantasy, and multimillion-dollar Hollywood deals, a world where the whims of children make millionaires and topple titans. This is also the story of an unusual man. Alan Hassenfeld, the chief executive officer of Hasbro, never intended to run a Fortune 500 company. A free spirit who dreamed of being a writer and exploring Asia, he was content to remain in the shadow of his older brother Stephen, a marketing genius who transformed a family firm established by immigrant Jews into powerhouse and Wall Street darling. Then tragedy struck. Stephen, and intensely private man, died of AIDS, a disease he had not acknowledged he had, even to his family. Alan Hassenfeld was named CEO, just as Hasbro was facing a daunting onslaught of challenges. Toy Wars is about Alan's struggle to balance the demands of the bottom line with his ideals about the kind of toys children deserve, as well as the ethical obligations of management. Wayne Miller, an award-winning journalist and novelist, was granted unprecedented access to Hasbro, the maker of G.I. Joe, Star Wars toys, Mr. Potato Head, Batman, Monopoly, Scrabble, Trivial Pursuit, and countless other favorites. For five years, he sat in on design sessions, marketing meetings, and focus groups, and interviewed employees in every part of the company. He witnessed a major corporate restructuring; crucial deal with Dreamworks SKG; a hostile takeover bid by archrival Mattel; the collapse of a $45 million virtual reality game; and the company makeover of G.I. Joe, Hasbro's flagship product and one of the most popular toys of all time. Toy Wars is filled with many colorful characters, including: Hollywood moguls Steven Spielberg and George Lucas, whose kid-friendly movies can translate into licensing gold for toymakers Mighty Morphin Power Rangers creator Haim Saban, who tapped into a popular Japanese TV series and made it a worldwide television and merchandising phenomenon Mattel CEO Jill Barad, the second-highest-paid woman in corporate America, who promotes and defends Barbie with the zeal of a religious crusader Hasbro executive Al Verrecchia, the loyal second in command who did not let friendship or tradition stand in the way of a dramatic restructuring Larry Bernstein, arguably the best toy salesman ever, a riotous raconteur whose divisional presidency crumbled when he was unable to meet Hasbro's profit goals Rich in family drama and written with sly wit, Toy Wars is a deeply compelling business story, a fascinating tour through a billion-dollar industry that exerts tremendous influence on the lives of children everywhere.
Author: Mary Pat Ehmann Publisher: Gareth Stevens Publishing LLLP ISBN: 1538218771 Category : Juvenile Nonfiction Languages : en Pages : 26
Book Description
Did you know that dolls have been found to be a toy in nearly every culture on Earth? In childhood, it's hard to imagine that there are even other places in the world, let alone that these places have children with totally different toys. This book shows the rich diversity of playthings children across the globe entertain themselves and learn with. Through easy-to-understand language and vivid full-color photography on every spread, this important work also teaches that we all have the same basic needs as humans. No children's library or classroom should be without this book.
Author: Emyr Humphreys Publisher: Seren ISBN: 1781722242 Category : Fiction Languages : en Pages : 277
Book Description
A Toy Epic is the story of three boys moving towards the threshold of adult life in the 1930s. From differing backgrounds their lives cross and touch until they become firm friends. Each of them, Michael, Albie and Iorwerth, take up the story in turn, creating their own particular world and contriubting to the composite picture of life in 'one of the four corners of Wales'. Significantly, A Toy Epic is Wales' most important war novel, the dominant central theme of the book. It is framed by the two World Wars, and their shadows, one gone and one looming, colour the novel dark. War is the ultimate representation in the book of a dilemma: that war, although a threat to the existence of civilisation, can also advance it. A Toy Epic is Wales' shining example of modernism. Humphreys, in this book at least, is a modernist in the exact sense of the word. He experiments with form (in the footsteps of Woolf - in particular The Waves which folds an avuncular arm around A Toy Epic from beginning to end), but also he is conducting these experiments at the fault lines of fear and exaltation that the early part of the twentieth century inspired in its artists. A Toy Epic is a marvellous example of modernist techniques employed to condense the reading experience whilst opening up the riches of the prose's potential. It is also a very moving story of three boys growing up, about childhood, and Welsh childhood specifically, between the wars; it is about church versus chapel, about class, about different types of masculine identity, about prospects, about sex, marriage and about death. As M. Wynn Thomas points out in his full and excellent introduction to this edition, the boys represent the polarities at work in Wales during the time; the anglicanisation of Wales from without and within, the erosion of tradition, the significant internal migrations to the coast. Seldom has the country been so tellingly portrayed.
Author: Publisher: Chouette Publishing, Inc. ISBN: 2897182148 Category : Juvenile Fiction Languages : en Pages : 28
Book Description
Caillou has so many toys and he leaves them all around the house. He cannot wait to have some of Mommy’s delicious chocolate pudding, but first he must put away all of his toys. Luckily, Daddy has a neat new idea to help Caillou keep his toys tidy.
Author: Helen Whittaker Publisher: ISBN: 9781599204666 Category : Sliding friction Languages : en Pages : 0
Book Description
Explains how pushing and pulling forces help sliding toys work, and the effect they have on the toy's movements such as a change in direction or speed. Includes an activity and an experiment.
Author: Nadia Higgins Publisher: Pogo Books ISBN: 9781641284776 Category : Juvenile Nonfiction Languages : en Pages : 24
Book Description
In Toys Then and Now, leveled text and vibrant, full-color photographs take readers through the cultural and technological advances that affected toys through time. Readers will compare life in the past to life today. An infographic highlights a period in housing and What Do You Think? sidebars and an activity encourage deeper inquiry. Homes Then and Now also features reading tips for teachers and parents, a table of contents, a glossary, and an index.
Author: Helen Whittaker Publisher: ISBN: 9781420284089 Category : Force and energy Languages : en Pages : 32
Book Description
Discover how pushing and pulling forces make spinning toys work. See forces in action by making a spinning toy and trying a fun experiment.
Author: Helen Whittaker Publisher: ISBN: 9781420284065 Category : Aerodynamics Languages : en Pages : 32
Book Description
In this book, find out how pushing and pulling forces make flying toys work. See forces in action by making a flying toy and trying a fun experiment.
Author: G. Wayne Miller
Author: G. Wayne Miller
Author: Mary Pat Ehmann
Author: Emyr Humphreys
Author: 
Author: Helen Whittaker
Author: Nadia Higgins
Author: Pam Holden
Author: Helen Whittaker
Author: Helen Whittaker
Author: Brian Michael Lynch