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Author: William R. Eadington Publisher: University of Nevada, Reno Bureau of Business & Economic Research ISBN: Category : Games & Activities Languages : en Pages : 502
Book Description
This volume presents a sampling of state-of-the-art business and economic research that the new generation of gaming operations has spawned. Rather than "back of the envelope" and "seat of the pants" management, today's gaming companies rely on strategic planning, ROI analysis, customer tracking systems, focus groups, quantitative analysis, direct mail marketing, and customer service standards to improve performance. As competition for the discretionary dollar has increased, and as gaming has wedged itself into the center of modern entertainment offerings, the need for systematic and scientific analysis in the business of gaming has grown accordingly.
Author: William R. Eadington Publisher: University of Nevada, Reno Bureau of Business & Economic Research ISBN: Category : Games & Activities Languages : en Pages : 502
Book Description
This volume presents a sampling of state-of-the-art business and economic research that the new generation of gaming operations has spawned. Rather than "back of the envelope" and "seat of the pants" management, today's gaming companies rely on strategic planning, ROI analysis, customer tracking systems, focus groups, quantitative analysis, direct mail marketing, and customer service standards to improve performance. As competition for the discretionary dollar has increased, and as gaming has wedged itself into the center of modern entertainment offerings, the need for systematic and scientific analysis in the business of gaming has grown accordingly.
Author: United States. Superintendent of Documents Publisher: ISBN: Category : Government publications Languages : en Pages : 1282
Book Description
February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index
Author: William R. Eadington
Author: William R. Eadington![Tuscarora Natural Gas Pipeline Project, Lassen County [CA], Washoe County [NV], Storey County [NV], Klamath County [OR] PDF](https://books.google.com/books/content/images/frontcover/tRI1AQAAMAAJ?fife=w80-h100)
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Author: United States. Forest Service
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Author: United States. Superintendent of Documents