Author: Lydia L. Gan Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
This paper studies the factors that influence an American's decision to seek medical treatment outside the United States, known as "medical tourism." Street-intercept sampling was conducted in eight urban and rural locations in North Carolina in three stages between June 2010 and March 2012. Respondents provided 597 samples, which included socio-economic data and data about their attitudes toward medical tourism. By means of principal components analysis, the attitude data were reduced to three factors - risk, social-related, and vacation. The paper tests several hypotheses about Americans' motivation to use medical tourism by regressing these three factors to thirteen health-related, travel-related, and socio-economic variables. Among the paper's major findings are: (1) The Medicare recipients are more sensitive to risk factors than holders of other insurance types but they are less sensitive to social-related factors than their counterparts; (2) the middle income groups are more motivated by risk factors than the lower income or the higher income groups but they are less motivated by social-related factors than the two extreme income earners; (3) in contrast, the Blacks are less sensitive than other ethnic groups to risk factors but are more sensitive than others to social-related factors; (4) the older consumers are more likely than the younger ones to be motivated by social-related factors to travel for treatment, and surprisingly, the young adults are more motivated by risk factors than other older age groups; (5) the single respondents are less motivated by social-related factors to travel than other marital status; (6) the less educated consumers are less motivated by risk or social-related factors than the well-educated. Medical tourism has the potential to ease the strain on the healthcare systems of developed countries and to restrain healthcare inflation. How well it does this will depend on how policy makers address these factors.
Author: Lydia L. Gan Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
This paper identified demographic groups who are likely to participate in medical tourism and further identified three components (risk-related, social-related, vacation-related) that explain their motivation to travel abroad for treatment. Street-intercept sampling was conducted in six locations in southeastern North Carolina between June to December of 2010. Respondents provided 522 samples, which included socio-economic data and data about their perceptions toward medical tourism. The paper tested several hypotheses about Americans' motivation to use medical tourism by regressing the three components to various demographic variables. Among the paper's major findings are: The uninsured, low-income, and Black consumers are more sensitive to risk-related factors than the well-insured, middle- to high-income groups, and white consumers; The older and the married consumers are more motivated by social-related factors than the young adults aged 18-21 and single (never married); Surprisingly, the more proficient one is in a foreign language, the less one is motivated by social-related factors. This study can help medical tourism agents to refine their marketing strategies and the employers and insurance companies to better partner with foreign healthcare providers to encourage participation in medical tourism. Medical tourism has the potential to ease the strain the healthcare systems of developed countries and to restrain healthcare inflation. How well it does this will depend on how policy makers address these various factors.
Author: M. Bookman Publisher: Springer ISBN: 0230605656 Category : Business & Economics Languages : en Pages : 250
Book Description
Western patients are increasingly travelling to developing countries for health care and developing countries are increasingly offering their skills and facilities to paying foreign customers. The potential and implications of this international trade in medical services is explored in this book through analysis of the market.
Author: Klaus Schmerler Publisher: Springer ISBN: 3030039889 Category : Business & Economics Languages : en Pages : 248
Book Description
This book examines the drivers of inbound medical tourism in Germany. In light of growing international trade of medical services, it provides a quantitative analysis of the determinants of international patients’ choice of destination. It develops coherent definitions of medical tourism and medical travel, and presents multiple unique data sets to identify inbound medical travelers in Germany. Further, it introduces an empirical modeling framework for investigating and quantifying the drivers and effects of a patient's choice of destination at the national, hospital and individual level. A particular focus of the analysis lies on cultural proximity and personal networks as key channels to convey trust in a destination’s service. In addition, real consideration sets of international patients are presented. The findings presented are embedded in a global context and will help inform future empirical investigations and modeling.
Author: Melanie Kay Smith Publisher: Taylor & Francis ISBN: 1317437500 Category : Business & Economics Languages : en Pages : 487
Book Description
The Routledge Handbook of Health Tourism provides a comprehensive and cutting-edge overview of the philosophical, conceptual and managerial issues in the field of health tourism with contributions from more than 30 expert academics and practitioners from around the world. Terms that are used frequently when defining health tourism, such as wellbeing, wellness, holistic, medical and spiritual, are analysed and explored, as is the role that health and health tourism play in quality-of-life enhancement, wellbeing, life satisfaction and happiness. An overview is provided of health tourism facilities such as thermal waters, spas, retreats and wellness hotels and the various challenges inherent in managing these profitably and sustainably. Typologies are given not only of subsectors of health tourism and related activities but also of destinations, such as natural landscapes, historic townscapes or individual resources or attractions around which whole infrastructures have been developed. Attention is paid to some of the lifestyle changes that are taking place in societies which influence consumer behaviour, motivations and demand for health tourism, including government policies, regulations and ethical considerations. This significant volume offers the reader a comprehensive synthesis of this field, conveying the latest thinking and research. The text is international in focus, encouraging dialogue across disciplinary boundaries and areas of study and will be an invaluable resource for all those with an interest in health tourism.
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Susan Horner Publisher: Routledge ISBN: 1317746899 Category : Business & Economics Languages : en Pages : 667
Book Description
Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport. This third edition has been updated to include: New material on the impacts of IT on research and marketing communications, the rise and influence of social media and virtual technology, the growth in the interest of sustainable tourism products including slow food, the experience economy and new consumer experiences including fulfilment. New international case studies throughout including growth regions such as the Middle East, Russia, Europe, China, India and Brazil. New companion website including Power point slides and a case archive. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.
Author: Salleh Mohd Radzi Publisher: CRC Press ISBN: 1138027065 Category : Business & Economics Languages : en Pages : 626
Book Description
Theory and Practice in Hospitality and Tourism Research includes 111 contributions from the 2nd International Hospitality and Tourism Conference 2014 (Penang, Malaysia, 2-4 September 2014), and covers a comprehensive range of topics, including: - Hospitality management - Hospitality & tourism marketing - Tourism management - Technology & innovation in hospitality & tourism - Foodservice & food safety - Gastronomy The book will be of interest to postgraduate students, academics and professionals involved in the fields of hospitality and tourism.
Author: Lydia L. Gan
Author: Lydia L. Gan
Author: Lawton R. Burns
Author: M. Bookman
Author: Deborah Dang
Author: Klaus Schmerler
Author: Melanie Kay Smith
Author: Nripendra P. Rana
Author: Susan Horner
Author: Salleh Mohd Radzi