Author: Suriya Murthi Publisher: LAP Lambert Academic Publishing ISBN: 9783659144493 Category : Languages : en Pages : 112
Book Description
This book was carried out to validate the conceptual model of internet banking. Internet banking is still at infancy stage in the world. Many studies focused on usage of internet banking but many factors on non-usage were overlooked. This research was carried out to validate the conceptual model of internet banking. The causes were identified and researched through correcting the causative factors so that internet banking can be used by more people. This will help the banking operations to be more cost effective. The research is focused on what are the customer s perceptions about internet banking and what are the drivers that drive consumers. How consumers have accepted internet banking and how to improve the usage rate were the focus of research area in this study. The purpose of this research is to determine the factors influencing acceptance level of internet banking by the bank customers. The study revealed that education, gender, income plays an important role in usage of internet banking. Not much research has been done on these areas as they were focused more on the acceptance of technology rather than on people.
Author: V. Maha Lakshmi Publisher: LAP Lambert Academic Publishing ISBN: 9783659210990 Category : Business & Economics Languages : en Pages : 0
Book Description
This book was carried out to ensure about how the customers are perceived towards the value added services rendered by banks. This research work analysis the concepts of value added services through framework analysis.It focuses about the perception of the customers towards the services like ATM facility, Internet facility, Mobile banking facility, E- banking, E-pay etc., This study helps whether the customers are aware about the services rendered by banks, whether the customers are utilizing their services, how far they are satisfied towards the services offered by banks. This study will help the banking sector to enhance them self by satisfying their customer needs. It reveals how far the demographic profile of the customer like Age, Gender, Marital status, Occupation, Income etc., influence the customer perception towards Value added services.
Author: Swati Sharma Publisher: ISBN: Category : Languages : en Pages : 9
Book Description
The banking industry of India is now running in a vibrant challenge concerning both customer base and performance. Today, many banks are focusing more on customers. A key component of many initiatives is the implementation of Customer Relationship Management (CRM) concept. CRM has its origin in the basic paradigm of bank marketing, i.e. to satisfy customers with the best possible alternative in the market through a relational exchange process. The objective of this paper is to find out the satisfaction level of customers towards their respective bank's CRM by studying the perception of customer. This is an empirical research and relies mainly on primary data collected through a structured questionnaire to study the perception of customers.
Author: Christian Roland Publisher: Springer Science & Business Media ISBN: 3790819824 Category : Business & Economics Languages : en Pages : 309
Book Description
This fascinating and timely work explores in detail the changes in the Indian banking sector over the last 20 years, and puts them into a comparative perspective with the Chinese banking sector. For this purpose, the author develops a detailed indicator-based framework for assessing the liberalization of a banking sector along various process steps based on financial liberalization and transformation studies. The key finding is that while liberalization has improved the sectoral performance, it has so far had no effect on the macro level.
Author: Abdullah Omar Publisher: ISBN: Category : Languages : en Pages : 24
Book Description
The Promotion of online banking technology enabled the banks to enhance its operations with cost cutting effectively and efficiently in order to handle daily banking affairs via online banking channel. Customers are being facilitated by reducing their visits in banks and they can carryout their transactions via internet or ATM Machines instead of personally visiting the branches. The researches so far done reveal that mostly the customer of banks are unaware about online banking services and there is a lack of trust among customers on online banking services. Especially Pakistan is far behind the developing countries as a lot of services regarding online banking are not available in Pakistan. This study examines the customer perception, preferences, problems and suggestions about online banking in Pakistan. The study reveals that mostly customers prefer internet banking (IB) services over branch banking due to reliability, convenience, speed, safety and security, cost effectiveness, user-friendly, and error free system. In contrast the parallel finding shows that security problems, lack of trust and knowledge, ATM machine problems etc. affect the adoption decision of customers of internet banking services. The services which are not in Pakistan e.g. Cash depositing facility through ATM machines, “SMS/E-mail Alert” Service, Transfer funds through ATM machines, Payment of utility bills through internet are found most required / demanding services by the customers in this study. This study will helps the banks that how they can improve the level of online banking services in Pakistan and what are the potential issues or services that should be introduced in society to facilitate the customer in a better way and to compete their rivals in banking industry as a whole.
Author: St martin Institute of Business Management Publisher: Archers & Elevators Publishing House ISBN: 9386501015 Category : Antiques & Collectibles Languages : en Pages :
Author: Lalit K Bhardwaj Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
Banking industry in India has likewise accomplished another stature with the evolving times. The utilization of innovation has gotten an upheaval the working style of the banks. Today innovation not just encourages robotization of process and information handling yet in addition gives more value expansion to the whole banking business. Further, it's constant and obviously connected to 'value to customer'. Banking today has changed into an innovation serious and customer inviting model with a focal point of comfort. Data Technologies likewise encourages the presentation of new conveyance channels - as Automated Teller Machine, Net Banking, Mobile Banking, card instrument and the like. All however Information Technologies improves the banks in accomplishing higher customer fulfilment by broadening value added services. As of late, banking industry in various nations has demonstrated their advantage progress in enhancing administration quality from conventional branches to electronic channels. Appropriately, huge numbers of them have would in general close or migrate their branches to be sited nearly to customers' places for customers' comforts, and they have depended more on electronic banking services with significant development in electronic offices, for example, Internet, PC, ATMs, phone and cell phones.