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Author: M. MOHANRAJ Publisher: EduPedia Publications Pvt. Ltd. ISBN: 1536901636 Category : Business & Economics Languages : en Pages : 58
Book Description
Online Shopping is a current occurrence which has developed a great importance in the modern business environment. The evolution of online shopping has opened the door of opportunity to exploit and provide a competitive advantage over firms in this era. This paper analyzed the customer perception of online shopping. The research aims to provide the present status of online shopping and explores the factors that influence the customer perception about online shopping. The Study provides insights into consumers’ online shopping behaviors and preferences based on the customers’ perception. Internet has created opportunities for firms to stay competitive by providing customers with a convenient, faster and cheaper. Privacy and security risk emerges frequently as a reason for internet shopping. Shopping convenience, immediate possession, information seeking, social interaction, and variety affects the consumer perception towards online shopping.
Author: Kunal Gaurav Publisher: GRIN Verlag ISBN: 3668552150 Category : Business & Economics Languages : en Pages : 63
Book Description
Research Paper (postgraduate) from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , language: English, abstract: Online shopping is having very bright future. Perception towards online shopping is getting better in India. With the use of internet, consumers can shop anywhere, anything and anytime with easy and safe payment options. Consumers can do comparison shopping between products, as well as, online stores. In present scenario customers are busy that they don’t have enough chance and time to go to shopping centers and purchase the things they need, everybody likes to do online shopping. In online, Product assortment is very huge to choose, and make immediate comparison in price, quality, variety, colour and also get product based information like customer feedback. The main purpose of this paper is to determine the “Factors Influencing Consumer Perception towards Online Shopping”. The objective for this research is to know the customer perception and identify the factors which influence the online customer’s. A quantitative research design which is descriptive and exploratory in nature was selected to gain insights about customer perception towards online shopping. The questionnaire prepared by using Likert’s five-point scale ranging from (1-5) where 1 Means ‘not at all important and 5 Means ‘most important ‘.The research has taken use of closed ended questions. The data collection was done over a period of 8 weeks this was done by going directly to the respondents or through mails. A total number of respondents taken for this study are 154. The collected data is analyzed in statistical method of factor analysis in the IBM SPSS 20.0 software. The data collected on 30 variables was deducted into five factors in the software and analyzed accordingly. The survey revealed that different customers have different perception towards online shopping; most of them having a very good attitude towards online shopping but there are certain customer who still find difficulties or we can say apart from several benefits has some disadvantage in mind of customer. Customer perception keeps on changing with time to time which is to be taken in the consideration.The most important factors that can be taken into account to understand the Internet shopping (Customer Service, Convenience, Experience, Value added service and Product related information).
Author: Sanjeet Singh Publisher: ISBN: Category : Languages : en Pages : 17
Book Description
Purpose:The growth of the giant retail stores is increasing rapidly across the globe. In India also the growth of the retail stores is on the higher side. Its look like that with the introduction of these big retail stores the consumer is also shifting from the small karyana stores to the malls. The present research will investigate the consumer behavior regarding the shopping from the small or big retail outlets.Methodology: The sample size of 200 has been selected from the north Indian cities Patiala, Ambala, Ludhiana and Shimla and Chandigarh. The primary data collection method has been used for the purpose of data collection. Statistical tools i.e., Descriptive statistics, Correlation, Regression and T test has been used for the purpose of data evaluation.Findings: The findings reveal that though the consumer is shifting towards the malls and the bigger retail outlets, but there is a segment, which still prefer to shop from the small and traditional stores. There is also a big bunch of the consumer, which prefers both small and big retail stores for the shopping.Originality: The research evaluated the consumer preference of small or big retailers in the North Indian states. The latest data has been collected through the survey of 200 customers and evaluated.
Author: Sushil Dixit Publisher: GRIN Verlag ISBN: 3656920397 Category : Business & Economics Languages : en Pages : 270
Book Description
Doctoral Thesis / Dissertation from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, , course: Ph. D., language: English, abstract: Private Labels occupy a significant share of organized retail in Europe and United States. With recent growth of organized retail in India Private Labels also emerged in Indian retail landscape. Though private labels arrived in India long back but still Private Labels have not picked up in India, the way they have picked up in other countries. Many of the Indian retailers like Shoppers Stop, Future Group, Tata’s Croma and Aditya Birla Retail’s More, Spenser’s etc are relaying on Private Label strategy in a big way as consumers seek quality products at affordable prices. Besides, rapid technological and socio-economic changes over the last decade have affected the buying behavior of consumers, forcing retailers to innovate and build new brands (private brands/ store brands) across different categories and various price points to attract more buyers to their stores. They have not only created new labels but have customized and localized those products to suit Indian tastes. Private Labels have attracted attention of researchers from the western world for a long period of time. In India even after introduction of Private Labels by retailers very few studies have been conducted to understand different dimensions like introduction and management of Private Labels by retailers and adoption by Indian consumers. The book presents an analysis of consumer perception and attitude towards Private Labels in India which is the outcome of study conducted in NCR region in India during 2008 - 2010.
Author: Prashant M. Pawar Publisher: Springer Nature ISBN: 3031346483 Category : Technology & Engineering Languages : en Pages : 898
Book Description
“This two-volume book originates from Techno-Societal 2022, the 4th International Conference on Advanced Technologies for Societal Applications held in Maharashtra, India. The conference brought together faculty members from various engineering colleges and eminent researchers from reputed organizations to solve Indian regional relevant problems. The focus of the Volume-I is on technologies that help develop and improve society, with a particular emphasis on issues such as advanced and sustainable technologies for water, energy, transportation, housing, and sanitation. Additionally, the book covers advances in pharmacy, nutraceuticals, and traditional medicines, as well as chemical and physical processes. The Volume-II covers deployable environment or health care technologies, mechatronics, micro-nano related technologies for bio and societal applications, and advanced assessment of employees and employment sectors. The conference aims to provide a platform for innovators to share their best practices or products developed to solve specific local problems, which in turn may inspire other researchers to solve problems in their own regions. Expert researchers also propose technologies that may find applications in different regions, providing a multidisciplinary platform for researchers from a broad range of disciplines of science, engineering, and technology to report innovations at different levels.”
Author: Richard Gay Publisher: Oxford University Press ISBN: 0199265852 Category : Business & Economics Languages : en Pages : 558
Book Description
'Online Marketing' provides a balance between theory & practice by recognising the advantages & drawbacks of doing business online. Supported by contemporary mini-cases, case studies & expert opinion from leading practitioners, this text covers: the changing online environment, online planning and more.
Author: Abhishek Palasia A Publisher: Independent Author ISBN: 9781805254768 Category : Business & Economics Languages : en Pages : 0
Book Description
In this paper we study various key factors affecting Online-Service quality dimensions, customer satisfaction and perception. The topic of online consumer perception and satisfaction has been examined under various contexts over the years. In spite of the fact that analysts from an assortment of business controls have gained noteworthy ground in the course of recent years, the extent of these investigations are somewhat wide, the examinations show up generally divided and no binding together hypothetical model is found in this exploration territory. This proposed system not just furnishes us with a strong perspective on online purchaser discernment and fulfilment, yet additionally fills in as a notable rule for specialists around there. In this research we will study the key dimensions of online shopping as perceived by consumers in India and the different demographic factors affecting on online shopping behaviour of consumers. There are many factors affecting on online shopping behaviour of consumer. The impact of Demographic factors of consumers on on-line shopping has parameters like satisfaction with on-line shopping, future purchase intention, frequency of on-line shopping, numbers of items purchased, and overall spend on on-line shopping. The view of online customers is free of their age and gender however not autonomous of their capability and orientation. Such an observation is probably going to turn into a conclusive factor in influencing shoppers' conduct. In online shopping because of existence of countless Internet vendors globally, the importance of dimensions' increases. E-retailers should make their site more secure and guarantee clients for conveyance of their items. They need to give quality and creative items. There are many reasons for such a rapid developing of internet shopping, which mainly due to the benefits that internet provides.
Author: Sandipkumar Prajapati Publisher: ISBN: Category : Languages : en Pages : 9
Book Description
This research paper tries to represent the understanding about the consumers' awareness and perception towards on line shopping in the area of Ahmadabad. In the 21st century the life of consumers becomes hard and fast, they found lack of time. At the same time growth of information technology and availability of internet help the Indian consumer a lot now a day. The main objective of this paper is to study factors which motivate people to go for online buying and which factors stop them to do so. Reasons especially relating to security, lack of time and expenditures etc impact over consumer decision making. The gender difference is also considered for analyzing the perception for online buying preference. To attain this objective, a questionnaire was sent out to our respondents by e-mail as well as we fill it by face to face meeting with respondents. The data was then submitted to multivariate statistical analysis. The main results of this research demonstrate people prefer to get information from the internet and they would like to go at a store physically. Our Indian cultures and rituals also affect the consumer preference.