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A Study of Consumer Behavior in Response to an Institutional Innovation in Retailing India

A Study of Consumer Behavior in Response to an Institutional Innovation in Retailing India PDF Author: Arakal C. Joseph
Publisher:
ISBN:
Category : Retail trade
Languages : en
Pages : 300

Book Description

A Study of Consumer Behavior in Response to an Institutional Innovation in Retailing India

A Study of Consumer Behavior in Response to an Institutional Innovation in Retailing India PDF Author: Arakal C. Joseph
Publisher:
ISBN:
Category : Retail trade
Languages : en
Pages : 300

Book Description

Dissertation Abstracts International

Dissertation Abstracts International PDF Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 582

Book Description

National Union Catalog

National Union Catalog PDF Author:
Publisher:
ISBN:
Category : Union catalogs
Languages : en
Pages : 622

Book Description
Includes entries for maps and atlases.

Comprehensive Dissertation Index

Comprehensive Dissertation Index PDF Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 978

Book Description

Comprehensive Dissertation Index: Business & Economics A-K

Comprehensive Dissertation Index: Business & Economics A-K PDF Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 808

Book Description

Digital and Social Media Marketing

Digital and Social Media Marketing PDF Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337

Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Index India

Index India PDF Author:
Publisher:
ISBN:
Category : India
Languages : en
Pages : 1100

Book Description

American Doctoral Dissertations

American Doctoral Dissertations PDF Author:
Publisher:
ISBN:
Category : Dissertation abstracts
Languages : en
Pages : 696

Book Description

Handbook of Research on Library Response to the COVID-19 Pandemic

Handbook of Research on Library Response to the COVID-19 Pandemic PDF Author: Holland, Barbara
Publisher: IGI Global
ISBN: 1799864510
Category : Language Arts & Disciplines
Languages : en
Pages : 537

Book Description
Since the spread of COVID-19, conferences have been canceled, schools have closed, and libraries around the world are facing difficult decisions on which services to offer and how, ranging from minimal restrictions to full closures. Depending on the country, state, or city, a government may have a different approach, sometimes ordering the closure of all institutions, others indicating that it’s business as usual, and others simply leaving decisions up to library directors. All libraries worldwide have been affected, from university libraries to public library systems and national libraries. Throughout these closures, libraries continue to provide services to their communities, which has led to an emerging area of research on library services, new emerging technologies, and the advancements made to libraries during this global health crisis. The Handbook of Research on Library Response to the COVID-19 Pandemic consists of chapters that contain essential library services and emerging research and technology that evolved and/or has continued during the COVID-19 pandemic, as well as the challenges and opportunities that have been undertaken as a result. The chapters provide in-depth research, surveys, and information on areas such as remote working, machine learning, data management, and the role of information during COVID-19. This book is a valuable reference tool for practitioners, stakeholders, researchers, academicians, and students who are interested in the current state of libraries during a pandemic and the future outlook.

Comprehensive Dissertation Index: Business & Economics L-Z

Comprehensive Dissertation Index: Business & Economics L-Z PDF Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 794

Book Description

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