Author: Chee Ann ChangPublisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
A Small Manufacturing Firm: the Marketing Dilemma
Author: Chee Ann ChangMarketing and the Small Manufacturing Firm
Author: Bashir Zuhair El-RayyesProceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
Author: Michael LevyPublisher: Springer
ISBN: 3319131591
Category : Business & Economics
Languages : en
Pages : 697
Book Description
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Smaller Manufacturing Enterprises In An International Context: A Longitudinal Exploration
Author: Sorensen Olav JullPublisher: World Scientific
ISBN: 1911299433
Category : Business & Economics
Languages : en
Pages : 312
Book Description
This book provides an overview of approaches to internationalization as experienced by smaller manufacturing enterprises over a relatively long period of time — the 35-year period from 1974 to 2009. The original research on which this study is based dates back to the mid-1970s, when academic interest in export studies, market entry modes, and internationalization approaches, among others, have their origins. With practical examples of companies from both inside and outside the USA, readers will be able to understand how smaller manufacturing enterprises approach the world of international commerce, how they prepare themselves for it, and what really draws them into the world of international commerce./a
Marketing Problem of Micro and Small Manufacturing Enterprises
Author: Yared Embiale AsressPublisher: Independent Author
ISBN: 9781805450931
Category : Business & Economics
Languages : en
Pages : 0
Book Description
competition, marketing skill, and managerial capacity. The study addresses marketing problems of micro and small manufacturing enterprises, focusing only on the manufacturing plant and respective function. The study found out that the micro and small manufacturing enterprises has lack of understanding of setting marketing objectives, lack of appropriate co-ordination between marketing objectives and other objective of enterprises, lack of adequate knowledge about life style and personality of customers, lack of finance, insufficient credit facility, high collateral requirement by financial institutions, no competitive strategy for their business, lack of integrated approach toward pricing strategy and policy, lack of appropriate combination of different tools of promotion, lack of appropriate advertising budget, lack of information about genuine distributors, lack of appropriate planning and strategy relating to transportation, inventory, warehousing and Virtual absence of effective distribution network in the individual unit
Problems of Small Business in Gasoline Marketing
Author: United States. Congress. House. Select Committee on Small Business. Subcommittee on Activities of Regulatory AgenciesPublisher:
ISBN:
Category : Petroleum industry and trade
Languages : en
Pages : 520
Book Description
Marketing for a Small Manufacturing Business : a Step-by-step Workbook that Puts You on the Track to Success
Author: Ontario. Small Business BranchPublisher: Small Business, Ministry of Industry, Trade and Technology
ISBN: 9780772951762
Category : Marketing
Languages : en
Pages : 75
Book Description
Applied Corporate Finance
Author: Aswath DamodaranPublisher: John Wiley & Sons
ISBN: 0470384646
Category : Business & Economics
Languages : en
Pages : 753
Book Description
Readable and usable in style and valuable in approach, this text provides the practical and succinct advice that students and practitioners need, rather than a sole concentration on debate theory, assumptions, or models. Like no other text of its kind, the author applies corporate finance to real companies. The new Third Edition has four real-world core companies to study and follow. Perfected suited for MBA programs’ corporate finance and equity valuation courses, all business decisions are classified into three groups: the investment, financing, and dividend decisions.
Marketing: for a Small Manufacturing Business - a Step-by-step Work Book that Puts You on the Track to Success
Author: Ontario. Ministry of Industry, Trade and TechnologyPublisher:
ISBN:
Category :
Languages : en
Pages : 99
Book Description
The State of the Art in Small Business and Entrepreneurship
Author: Pierre-Andre JulienPublisher: Routledge
ISBN: 042977026X
Category : Social Science
Languages : en
Pages : 480
Book Description
Published in 1998. This text is designed as not only a summary of a number of years of reflections by many different researchers, but also a guide for future research and for continuing development of a theory of small business and its environment; a theory that will apply to small businesses everywhere and that will help them become what they hope to be in the 21st century.