A Secret History of Brands PDF Download

Author: Matt MacNabb
Publisher: Pen and Sword
ISBN: 1473894190
Category : Business & Economics
Languages : en
Pages : 212

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Book Description
The true—and often shocking—stories behind some of the biggest names in business. We live our lives immersed in name brand products. What most of us don’t know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel, and BMW, among others. Learn about: The mystery of the cocaine content of Coca-Cola The Hitler-Henry Ford connection Why Bayer is famous for aspirin, but began their journey with Heroin How Kellogg’s Corn Flakes were crafted to deter sexual arousal And more

Author: Mary Gentle
Publisher: Gateway
ISBN: 0575128763
Category : Fiction
Languages : en
Pages : 1244

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Book Description
For the beautiful young woman Ash, life has always been arquebuses and artillery, swords and armour and the true horrors of hand-to-hand combat. War is her job. She has fought her way to the command of a mercenary company, and on her unlikely shoulders lies the destiny of a Europe threatened by the depredations of an Infidel army more terrible than any nightmare. Winner of the BSFA Award for best novel, 2000

Author: Victoria Finlay
Publisher: Ballantine Books
ISBN: 0345493354
Category : History
Languages : en
Pages : 456

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Book Description
Throughout history, precious stones have inspired passions and poetry, quests and curses, sacred writings and unsacred actions. In this scintillating book, journalist Victoria Finlay embarks on her own globe-circling search for the real stories behind some of the gems we prize most. Blending adventure travel, geology, exciting new research, and her own irresistible charm, Finlay has fashioned a treasure hunt for some of the most valuable, glamorous, and mysterious substances on earth. With the same intense curiosity and narrative flair she displayed in her widely-praised book Color, Finlay journeys from the underground opal churches of outback Australia to the once pearl-rich rivers of Scotland; from the peridot mines on an Apache reservation in Arizona to the remote ruby mines in the mountains of northern Burma. She risks confronting scorpions to crawl through Cleopatra’s long-deserted emerald mines, tries her hand at gem cutting in the dusty Sri Lankan city where Marco Polo bartered for sapphires, and investigates a rumor that fifty years ago most of the world’s amber was mined by prisoners in a Soviet gulag. Jewels is a unique and often exhilarating voyage through history, across cultures, deep into the earth’s mantle, and up to the glittering heights of fame, power, and wealth. From the fabled curse of the Hope Diamond, to the disturbing truths about how pearls are cultured, to the peasants who were once executed for carrying amber to the centuries-old quest by magicians and scientists to make a perfect diamond, Jewels tells dazzling stories with a wonderment and brilliance truly worthy of its subjects.

Author: Pete Rawlik
Publisher: Hachette UK
ISBN: 1473231701
Category : Fiction
Languages : en
Pages : 312

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Book Description
The story of Dr. Hartwell (Reanimators) continues, but now he has company. Weird company: a witch, a changeling, a mad scientist, and a poet trapped in the form of a beast. These are not heroes but monsters...monsters to fight monsters. Their adventures rage across the globe, from the mountains and long-forgotten caves of Antarctica to the dimly lit backstreets of Innsmouth that still hold terrifying secrets. The unholy creatures released upon the world via the ill-fated Lake expedition to Antarctica must be stopped. And only the weird company stands in their way. Continuing in the fashion of Reanimators, The Weird Company finds Lovecraft expert Pete Rawlik taking some of the most well-known of H. P. Lovecraft's creations and creating a true Frankenstein monster of a story-a tale more horrific than anything Lovecraft could have imagined...

Author: Martin Lindstrom
Publisher: Simon and Schuster
ISBN: 1439172013
Category : Business & Economics
Languages : en
Pages : 194

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Book Description
The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

Author: Ed Moloney
Publisher: W. W. Norton & Company
ISBN: 9780393325027
Category : Ireland
Languages : en
Pages : 644

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Book Description
A portrayal of the Irish Republican Army includes coverage of its associations with Qaddafi's regime, Margaret Thatcher's secret diplomacy with Gerry Adams, and the Catholic Church's negotiations with Republican leadership.

Author: Matt Siegel
Publisher: HarperCollins
ISBN: 0062973223
Category : Cooking
Languages : en
Pages : 316

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Book Description
An irreverent, surprising, and entirely entertaining look at the little-known history surrounding the foods we know and love Is Italian olive oil really Italian, or are we dipping our bread in lamp oil? Why are we masochistically drawn to foods that can hurt us, like hot peppers? Far from being a classic American dish, is apple pie actually . . . English? “As a species, we’re hardwired to obsess over food,” Matt Siegel explains as he sets out “to uncover the hidden side of everything we put in our mouths.” Siegel also probes subjects ranging from the myths—and realities—of food as aphrodisiac, to how one of the rarest and most exotic spices in all the world (vanilla) became a synonym for uninspired sexual proclivities, to the role of food in fairy- and morality tales. He even makes a well-argued case for how ice cream helped defeat the Nazis. The Secret History of Food is a rich and satisfying exploration of the historical, cultural, scientific, sexual, and, yes, culinary subcultures of this most essential realm. Siegel is an armchair Anthony Bourdain, armed not with a chef’s knife but with knowledge derived from medieval food-related manuscripts, ancient Chinese scrolls, and obscure culinary journals. Funny and fascinating, The Secret History of Food is essential reading for all foodies.

Author: Mark Frost
Publisher: Flatiron Books
ISBN: 1250075599
Category : Fiction
Languages : en
Pages : 304

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Book Description
From the co-creator of the landmark series, the story millions of fans have been waiting to get their hands on for 25 long years. The Secret History of Twin Peaks enlarges the world of the original series, placing the unexplained phenomena that unfolded there into a vastly layered, wide-ranging history, beginning with the journals of Lewis and Clark and ending with the shocking events that closed the finale. The perfect way to get in the mood for the upcoming Showtime series.

Author: Donna Tartt
Publisher: Vintage
ISBN: 0307765695
Category : Fiction
Languages : en
Pages : 537

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Book Description
A READ WITH JENNA BOOK CLUB PICK • INTERNATIONAL BESTSELLER • A contemporary literary classic and "an accomplished psychological thriller ... absolutely chilling" (Village Voice), from the Pulitzer Prize–winning author of The Goldfinch. Under the influence of a charismatic classics professor, a group of clever, eccentric misfits at a New England college discover a way of thought and life a world away from their banal contemporaries. But their search for the transcendent leads them down a dangerous path, beyond human constructs of morality. “A remarkably powerful novel [and] a ferociously well-paced entertainment.... Forceful, cerebral, and impeccably controlled.” —The New York Times

Author: Jessi Kirby
Publisher: HarperCollins
ISBN: 0062299476
Category : Young Adult Fiction
Languages : en
Pages : 157

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Book Description
“Jessi Kirby’s books just keep getting better and better, and The Secret History of Us is her best yet. It beautifully touches on all the most important things in life—love, family, friendship, memory, and bacon. I loved it.”—Morgan Matson, New York Times bestselling author of The Unexpected Everything In this gorgeously written, emotional novel that fans of Sarah Dessen will enjoy, a teenage girl must piece together the parts of her life she doesn’t remember after a severe collision leaves her with no memory of the past four years. When Olivia awakes in a hospital bed following a near-fatal car accident, she can’t remember how she got there. She figures it’s because she was in a coma for a week, but as time goes on, she realizes she’s lost more than just the last week of her life—she’s lost all memory of events that happened years ago. Gone is any recollection of starting or graduating high school; the prom; or her steady boyfriend Matt. Trying to figure out who she is feels impossible when everyone keeps telling her who she was. As Liv tries to sort out her family and friends’ perceptions of her, the one person she hasn’t heard enough from is Walker, the guy who saved her the night her car was knocked off that bridge into the bay below. Walker is the hardened boy who’s been keeping his distance and the one person that has made Liv feel like her old self…whoever that is. With feelings growing for Walker, tensions rising with Matt, and secrets she can’t help but feel are being kept from her, Olivia must find her place in a life she doesn’t remember living.