A Research Agenda for Service Marketing PDF Download

Author: Olivier Furrer
Publisher: Edward Elgar Publishing
ISBN: 1803923172
Category : Business & Economics
Languages : en
Pages : 403

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Book Description
This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers.

Author: Faïz Gallouj
Publisher: Edward Elgar Publishing
ISBN: 1786433451
Category : Business & Economics
Languages : en
Pages : 201

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Book Description
This book aims to take account of the major advances made in ‘Service Innovation Studies’ (SIS) and above all to provide an agenda setting out the research priorities in the field. This agenda is established by considering the issue of innovation in services in relation to a number of major contemporary challenges, including environmental issues, social inclusion, economic development, service ecosystems, smart service systems, religion, ageing, public organizations, gender, and ethical and societal issues. Bringing together internationals experts in the field of SIS, the book illustrates the strength and fertility of this research trajectory. It will be of great interest for both services and innovation scholars in economics, management science and public administration.

Author: Andrew Massey
Publisher: Edward Elgar Publishing
ISBN: 1788117255
Category : Public administration
Languages : en
Pages : 257

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Book Description
This book addresses salient current issues in public administration research. It seeks to suggest where future research may or indeed ought to be focussed. To advocate the future routes for the development of research, this book is divided into themes, with a clear overlap between different approaches. The book has contributions that will assist students of public administration/public sector management and public policy, especially new PhD students, but will also be a useful resource for more established researchers to understand the major emerging issues within the field.

Author: Ceridwyn King
Publisher: Edward Elgar Publishing
ISBN: 1803925515
Category : Business & Economics
Languages : en
Pages : 317

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Book Description
Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in brand management give insights into the exponential growth of the field and identify promising directions for future investigation.

Author: Fernando Jaramillo
Publisher: Edward Elgar Publishing
ISBN: 1788975316
Category : Business & Economics
Languages : en
Pages : 208

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Book Description
A Research Agenda for Sales presents a roadmap of the future of sales. Eight recognized sales scholars discuss ideas that scholars are exploring and that firms can use for success in hypercompetitive markets with demanding customers. Featuring original research and current developments in the field, the chapters focus on critical topics and provide answers to important questions by company leaders and sales scholars.

Author: Jay Liebowitz
Publisher: Edward Elgar Publishing
ISBN: 1800370628
Category : Business & Economics
Languages : en
Pages : 256

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Book Description
Leveraging the knowledge gained from Knowledge Management and from the growing fields of Analytics and Artificial Intelligence (AI), this Research Agenda highlights the research gaps, issues, applications, challenges and opportunities related to Knowledge Management (KM). Exploring synergies between KM and emerging technologies, leading international scholars and practitioners examine KM from a multidisciplinary perspective, demonstrating the ways in which knowledge sharing worldwide can be enhanced in order to better society and improve organisational performance.

Author: Francisco J. Martínez-López
Publisher: Springer Nature
ISBN: 3030765202
Category : Business & Economics
Languages : en
Pages : 336

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Book Description
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

Author: Nadda, Vipin
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 874

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Book Description
In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies. Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more.

Author: Taiwo Olubusoye Soetan
Publisher: Springer Nature
ISBN: 3031623401
Category : Banks and banking
Languages : en
Pages : 357

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Book Description
This book presents a holistic picture of Nigeria's financial services landscape. This includes identifying service providers and regulatory bodies, understanding consumer behaviour, and examining the unique challenges faced by Nigerian financial institutions. The book presents up-to-date research on recent developments and regulatory changes within Nigeria's financial sector, as well as future considerations for how financial services and financial inclusion can play a crucial role in the country's sustainable economic growth. Combining academic analysis with practical insights, the book takes readers through Nigeria's key financial services providers, regulators, consumers, marketing strategies and challenges. A core focus throughout is on financial inclusion and the opportunities associated with reaching financially underserved or excluded populations, demonstrating how increasing financial access at a country-wide level aligns with global goals of reducing inequalities and promoting growth. It will have interdisciplinary appeal to scholars, students and professionals working in finance, economics, business, public policy and development studies.

Author: Jing J. Xiao
Publisher: Edward Elgar Publishing
ISBN: 1803922656
Category : Business & Economics
Languages : en
Pages : 349

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Book Description
With contributions from an international range of active researchers, this Research Agenda provides a timely literature review on core topics related to consumer financial behavior. Chapters cover financial management behavior, desirable financial behavior and any financial behavior that helps improve financial wellbeing.