Author: Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 40
Book Description
A Report on Lines Handled by Industrial Distributors
Author: Marketing Information Guide
Author: Enumerator's Manual, Parts One, Two, and Three
Author: United States. Bureau of the CensusPublisher:
ISBN:
Category : United States
Languages : en
Pages : 180
Book Description
Business Information Service
Author: United States Industrial Outlook for 200 Industries with Projections for ...
Author: U.S. Industrial Outlook
Author: Publisher:
ISBN:
Category : Industrial statistics
Languages : en
Pages : 664
Book Description
Presents industry reviews including a section of "trends and forecasts," complete with tables and graphs for industry analysis.
American Business Directories
Author: Marjorie Veith DavisPublisher:
ISBN:
Category : Industries
Languages : en
Pages : 210
Book Description
U.S. Industrial Outlook for ... Industries with Projections for ..
Author: A Practical Approach to Marketing Management
Author: Kujnish VashishtPublisher: Atlantic Publishers & Dist
ISBN: 9788126904730
Category :
Languages : en
Pages : 420
Book Description
In The Modern World, Every Individual Indulges In Marketing Process In A Variety Of Forms And At All Places Be It Buying Of Goods Or Services, Dealing With Customers, Applying For A Job, Joining A Club, Drinking Tea Or Offering Coffee. In Fact, Marketing Is An Extensive Social And Managerial Process By Which Individuals And Groups Obtain What They Need And Want Through Creating, Offering And Exchanging Products Of Value With Others. Keeping In View The Increasing Importance Of Marketing, The Present Book A Practical Approach To Marketing Management Makes An In-Depth Study Of Marketing Management And Aims To Provide For The Ambitious Students A Comfortable, Genuine And Firm Grasp Of Key Concepts Of The Subject In A Pleasantly Lucid Style With A Minimum Of Jargon. The Main Attraction Of The Book Is The Manner In Which The Fundamentals Of Marketing Have Been Explained So As To Enable The Students Not Only To Acquire Theoretical Knowledge Of The Subject But Also To Apply Them When Needed In The Real Time Marketing Situations.The Present Book Includes In Its Wide Spectrum All The Core Concepts Of Marketing Relationship Between Exchange And Marketing; Dynamic Marketing Environment; Strategies Of Marketing Planning; Marketing Research And Information Systems; Demand And Sales Forecasting; Market Segmentation, Differentiation And Positioning; Branding And Packaging; Price Determination; Marketing Channels; Retailing And Franchising; Advertising, Sales Promotion And Public Relations; Sales Management; Marketing In Service Sectors And International, Industrial And Rural Marketing, To Name But A Few. The Book Explicitly Explains The Consumer Behaviour And Social Responsibility Of Marketing And Analyses The Levels Of Competition Involved In Marketing.A Practical Approach To Each Topic, Well-Illustrated With Rich Examples From The Indian Marketing Environment, Makes The Book Easily Accessible To The Average Readers. In Addition, Practical Case Studies And Analytical Questions As Well As Marketing Quiz Provided At The End Of Each Chapter Would Help The Students Of The Management In Self-Study And Self-Assessment. The Book Would Be Highly Useful To The Corporate Executives And Entrepreneurs Besides The Students And Teachers Of The Subject.
Author: