Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Priceless PDF full book. Access full book title Priceless by William Poundstone. Download full books in PDF and EPUB format.
Author: William Poundstone Publisher: Hill and Wang ISBN: 1429943939 Category : Business & Economics Languages : en Pages : 350
Book Description
Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.
Author: William Poundstone Publisher: Hill and Wang ISBN: 1429943939 Category : Business & Economics Languages : en Pages : 350
Book Description
Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.
Author: Frederick D. Parker Publisher: CreateSpace ISBN: 9781478344292 Category : Pearl Harbor (Hawaii), Attack on, 1941 Languages : en Pages : 104
Book Description
This is the story of the U.S. Navy's communications intelligence (COMINT) effort between 1924 and 1941. It races the building of a program, under the Director of Naval Communications (OP-20), which extracted both radio and traffic intelligence from foreign military, commercial, and diplomatic communications. It shows the development of a small but remarkable organization (OP-20-G) which, by 1937, could clearly see the military, political, and even the international implications of effective cryptography and successful cryptanalysis at a time when radio communications were passing from infancy to childhood and Navy war planning was restricted to tactical situations. It also illustrates an organization plagues from its inception by shortages in money, manpower, and equipment, total absence of a secure, dedicated communications system, little real support or tasking from higher command authorities, and major imbalances between collection and processing capabilities. It explains how, in 1941, as a result of these problems, compounded by the stresses and exigencies of the time, the effort misplaced its focus from Japanese Navy traffic to Japanese diplomatic messages. Had Navy cryptanalysts been ordered to concentrate on the Japanese naval messages rather than Japanese diplomatic traffic, the United States would have had a much clearer picture of the Japanese military buildup and, with the warning provided by these messages, might have avoided the disaster of Pearl Harbor.
Author: John C. Goodman Publisher: Independent Institute ISBN: 1598133977 Category : Law Languages : en Pages : 334
Book Description
In this long-awaited updated edition of his groundbreaking work Priceless: Curing the Healthcare Crisis, renowned healthcare economist John Goodman ("father" of Health Savings Accounts) analyzes America's ongoing healthcare fiasco—including, for this edition, the failed promises of Obamacare. Goodman then provides what many critics of our healthcare system neglect: solutions. And not a moment too soon. Americans are entangled in a system with perverse incentives that raise costs, reduce quality, and make care less accessible. It's not just patients that need liberation from this labyrinth of confusion—it's doctors, businessmen, and institutions as well. Read this new work and discover: why no one sees a real price for anything: no patient, no doctor, no employer, no employee; how Obamacare's perverse incentives cause insurance companies to seek to attract the healthy and avoid the sick; why having a preexisting condition is actually WORSE under Obamacare than it was before—despite rosy political promises to the contrary; why emergency-room traffic and long waits for care have actually increased under Obamacare; how Medicaid expansion spends new money insuring healthy, single adults, while doing nothing for the developmentally disabled who languish on waiting lists and children who aren't getting the pediatric care they need; how the market for medical care COULD be as efficient and consumer-friendly as the market for cell phone repair... and what it would take to make that happen; how to create centers of medical excellence, which compete to meet the needs of the chronically ill; and much, much more... Thoroughly researched, clearly written, and decidedly humane in its concern for the health of all Americans, John Goodman has written the healthcare book to read to understand today's healthcare crisis. His proposed solutions are bold, crucial, and most importantly, caring. Healthcare is complex. But this book isn't. It's clear, it's satisfying, and it's refreshingly human. If you read even one book about healthcare policy in America, this is the one to read.
Author: John Pepper Publisher: St. Helena Press ISBN: 1662947712 Category : Literary Collections Languages : en Pages : 267
Book Description
Over the course of the past quarter-century, I have authored blogs and essays, mostly under the title Pepperspectives. The topics have been wide-ranging, from leadership, to values of living, from political and international affairs, to reflections on books and movies which have meant the most to me. I published two earlier selections of these blogs, the first under the title of Looking Back, Looking Forward, about six years ago. The other Pepperspectives: Reflections on Values for Living, Global and National Affairs and Other Contemporary Issues, published about three years ago. I am publishing this final selection of reflections and recollections: Pepperspectives: The Final Chapter. I write this in 2024. The challenges our nation and the world face are immense. Overcoming them will call for strong, principled, wise and courageous leadership. I’m conscious how much we are leaving the young to do. Yet, I look ahead with confidence that we can and will make progress. I draw confidence from the young, I draw confidence from leaders I know, a host of them at Procter & Gamble. I draw confidence from my children and my grandchildren, who every day inspire me with their imagination, their individuality, their quest for excellence and their share of goodness. The oldest of Francie’s and my grandchildren is 20. The youngest is 7. I don’t know exactly what they’ll do as they become full-blown adults, but I do know this. They are good people and they love each other and you can’t do better than this. You can’t ask for more than this. I dedicate this final volume, as I have earlier of my books, to the person who has made my life possible: my wife of over 56 years, Francie.
Author: Donald Rumsfeld Publisher: Penguin ISBN: 1101522534 Category : Biography & Autobiography Languages : en Pages : 1429
Book Description
Visit www.rumsfeld.com for more. Discover Known and Unknown Deluxe offering an unprecedented reading experience for a memoir by a major public figure. For web-connected readers, it features more than 500 links to never-before-available original documents from Donald Rumsfeld's extensive personal archive. It includes State Department cables, correspondence, and memoranda on topics such as Vietnam, Watergate, the days following 9/11, the wars in Iraq and Afghanistan, and much more. Available in ePub and Adobe Reader. Like Donald Rumsfeld, Known and Unknown pulls no punches. With the same directness that defined his career in public service, Rumsfeld's memoir is filled with previously undisclosed details and insights about the Bush administration, 9/11, and the wars in Afghanistan and Iraq. It also features Rumsfeld's unique and often surprising observations on eight decades of history: his experiences growing up during the Depression and World War II, his time as a Naval aviator; his service in Congress starting at age 30; his cabinet level positions in the Nixon and Ford White Houses; his assignments in the Reagan administration; and his years as a successful business executive in the private sector. Rumsfeld addresses the challenges and controversies of his illustrious career, from the unseating of the entrenched House Republican leader in 1965, to helping the Ford administration steer the country away from Watergate and Vietnam, to bruising battles over transforming the military for the 21st century, to the war in Iraq, to confronting abuse at Abu Ghraib and allegations of torture at Guantanamo Bay. Along the way, he offers his plainspoken, first-hand views and often humorous and surprising anecdotes about some of the world's best known figures, from Margaret Thatcher to Saddam Hussein, from Henry Kissinger to Colin Powell, from Elvis Presley to Dick Cheney, and each American president from Dwight D. Eisenhower to George W. Bush. Rumsfeld relies not only on his memory but also on previously unreleased and recently declassified documents. Thousands of pages of documents not yet seen by the public will be made available on an accompanying website. Known and Unknown delivers both a fascinating narrative for today's readers and an unprecedented resource for tomorrow's historians. Proceeds from the sales of Known and Unknown will go to the veterans charities supported by the Rumsfeld Foundation.
Author: William Poundstone
Author: William Poundstone
Author: Frederick D. Parker
Author: Frederick D. Parker
Author: John C. Goodman
Author: 
Author: Frank Herbert Simonds
Author: John Pepper
Author: Donald Rumsfeld
Author: 
Author: Clement King Shorter