A Pictorial History of Advertising in South Africa PDF Download

Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 192

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Author: Rachel Barker
Publisher: Juta and Company Ltd
ISBN: 9780702166648
Category : Business & Economics
Languages : en
Pages : 460

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Book Description
This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.

Author: D F du Plessis
Publisher: Juta and Company Ltd
ISBN: 9780702155574
Category : Business & Economics
Languages : en
Pages : 164

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Book Description
Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.

Author: Geoffrey V. Davis
Publisher: Oxford, England : Clio Press
ISBN:
Category : History
Languages : en
Pages : 504

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Book Description

Author: Reuben Musiker
Publisher: Bloomsbury Publishing
ISBN:
Category : Literary Collections
Languages : en
Pages : 262

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Book Description
Only a small proportion of the more than 1,100 entries have been retained from the earlier editions and supplements, 1955 to 1983; more publications reflecting social and economic changes in South Africa have been included; and the annotations are more extensive. The main focus is on references such as dictionaries, yearbooks, and encyclopedias, but handbooks, manuals, and histories are cited if no conventional references exist on the subject. The selection is not limited to books published in South Africa. The arrangement is by broad subject headings following the Dewey Decimal system. The annotations are primarily descriptive, but evaluations creep in now and again. Distributed by Books International. Annotation copyrighted by Book News, Inc., Portland, OR

Author:
Publisher:
ISBN:
Category : English imprints
Languages : en
Pages : 1140

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Book Description

Author: John McDonough
Publisher: Routledge
ISBN: 1135949069
Category : Business & Economics
Languages : en
Pages : 1754

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Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Author: Clifton Crais
Publisher: Duke University Press
ISBN: 0822377454
Category : History
Languages : en
Pages : 631

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Book Description
The South Africa Reader is an extraordinarily rich guide to the history, culture, and politics of South Africa. With more than eighty absorbing selections, the Reader provides many perspectives on the country's diverse peoples, its first two decades as a democracy, and the forces that have shaped its history and continue to pose challenges to its future, particularly violence, inequality, and racial discrimination. Among the selections are folktales passed down through the centuries, statements by seventeenth-century Dutch colonists, the songs of mine workers, a widow's testimony before the Truth and Reconciliation Commission, and a photo essay featuring the acclaimed work of Santu Mofokeng. Cartoons, songs, and fiction are juxtaposed with iconic documents, such as "The Freedom Charter" adopted in 1955 by the African National Congress and its allies and Nelson Mandela's "Statement from the Dock" in 1964. Cacophonous voices—those of slaves and indentured workers, African chiefs and kings, presidents and revolutionaries—invite readers into ongoing debates about South Africa's past and present and what exactly it means to be South African.

Author: Lynn M. Thomas
Publisher: Duke University Press
ISBN: 1478007052
Category : Social Science
Languages : en
Pages : 263

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Book Description
For more than a century, skin lighteners have been a ubiquitous feature of global popular culture—embraced by consumers even as they were fiercely opposed by medical professionals, consumer health advocates, and antiracist thinkers and activists. In Beneath the Surface, Lynn M. Thomas constructs a transnational history of skin lighteners in South Africa and beyond. Analyzing a wide range of archival, popular culture, and oral history sources, Thomas traces the changing meanings of skin color from precolonial times to the postcolonial present. From indigenous skin-brightening practices and the rapid spread of lighteners in South African consumer culture during the 1940s and 1950s to the growth of a billion-dollar global lightener industry, Thomas shows how the use of skin lighteners and experiences of skin color have been shaped by slavery, colonialism, and segregation as well as by consumer capitalism, visual media, notions of beauty, and protest politics. In teasing out lighteners’ layered history, Thomas theorizes skin as a site for antiracist struggle and lighteners as a technology of visibility that both challenges and entrenches racial and gender hierarchies.

Author: Reuben Musiker
Publisher: Scarecrow Area Bibliographies
ISBN:
Category : History
Languages : en
Pages : 328

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Book Description
On April 27, 1994, a new era in the history of Southern Africa began when South Africa became a democratic country governed by Black majority rule. In the aftermath of these momentous changes, Scarecrow Press introduces the Southern Africa Bibliography. It is a select bibliography that lists the significant books and monographs on Angola, Botswana, Lesotho, Malawi, Namibia, Mozambique, South Africa, Swaziland, Zambia, and Zimbabwe published since 1945. Coverage of a broad range of subjects including: art, culture, economy, history, politics, religion, society, and important persons, places, events and movements. The work is arranged by subject and contains detailed author, title and subject indexes.