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Author: Paul A. Scipione Publisher: Quirk's Media ISBN: 9780985248222 Category : Advertising Languages : en Pages : 552
Book Description
America, the New World, an expanse so big that it begged to be explored settled and tamed. It made sense that a place seemingly so limitless encouraged our obsession with measuring. Maybe it was our Manifest Destiny to be a nation of numbers and the birthplace of marketing research.Why has it taken so long for someone to write the definitive history of a business that now exceeds $24 billion/year in the U.S. ($78+ per person); that now employs more than 150,000 Americans; that interviews nearly 75% of adults each year; whose numbers and statistics are used by virtually 100% of large and medium-sized companies; and whose studies touch all of our lives, every day? Dr. Paul Scipione's A Nation of Numbers solves this puzzling gap by providing lively glimpses of the colorful and often controversial pioneers who made it their life's work to measure and analyze the experiences, preferences and behavior of Americans.Scipione paints the development of the MR field against the backdrop of social, cultural, political, economic and technological events that formed the 20th and early 21st century American mosaic. He identifies the multitude of factors and events came together to make America a nation of numbers and the birthplace of marketing research. He describes three distinct eras in the history of commercial MR: Era 1: the Pioneer era (1900-1950); Era 2: the Survey Era (1950-the late 1990s); and Era 3: the Post-Survey Era (late 1990s-present). Although traditional surveys and focus groups are still used, MR has morphed from an analog to digital world, with new tools in big data and advanced analytics, observation of actual consumer behavior via scanning UPC codes, and advances in the neurosciences.A Nation of Numbers gives readers a fascinating glimpse at the researchers whose ultimate obsession is putting us all under their microscopes.
Author: Paul A. Scipione Publisher: Quirk's Media ISBN: 9780985248222 Category : Advertising Languages : en Pages : 552
Book Description
America, the New World, an expanse so big that it begged to be explored settled and tamed. It made sense that a place seemingly so limitless encouraged our obsession with measuring. Maybe it was our Manifest Destiny to be a nation of numbers and the birthplace of marketing research.Why has it taken so long for someone to write the definitive history of a business that now exceeds $24 billion/year in the U.S. ($78+ per person); that now employs more than 150,000 Americans; that interviews nearly 75% of adults each year; whose numbers and statistics are used by virtually 100% of large and medium-sized companies; and whose studies touch all of our lives, every day? Dr. Paul Scipione's A Nation of Numbers solves this puzzling gap by providing lively glimpses of the colorful and often controversial pioneers who made it their life's work to measure and analyze the experiences, preferences and behavior of Americans.Scipione paints the development of the MR field against the backdrop of social, cultural, political, economic and technological events that formed the 20th and early 21st century American mosaic. He identifies the multitude of factors and events came together to make America a nation of numbers and the birthplace of marketing research. He describes three distinct eras in the history of commercial MR: Era 1: the Pioneer era (1900-1950); Era 2: the Survey Era (1950-the late 1990s); and Era 3: the Post-Survey Era (late 1990s-present). Although traditional surveys and focus groups are still used, MR has morphed from an analog to digital world, with new tools in big data and advanced analytics, observation of actual consumer behavior via scanning UPC codes, and advances in the neurosciences.A Nation of Numbers gives readers a fascinating glimpse at the researchers whose ultimate obsession is putting us all under their microscopes.
Author: Devin Scillian Publisher: Gale Group ISBN: 9781585360635 Category : History Languages : en Pages : 40
Book Description
Author Devin Scillian and illustrator Pam Carroll weave their magic around the symbols of Americana that make us proud in One Nation: America by the Numbers, a follow-up to A is for America: An American Alphabet. More than a counting book, One Nation illuminates the landmarks and treasures that are uniquely American.
Author: Thomas Bender Publisher: Hill and Wang ISBN: 1429927593 Category : History Languages : en Pages : 388
Book Description
A provocative book that shows us why we must put American history firmly in a global context–from 1492 to today. Immerse yourself in an insightful exploration of American history in A Nation Among Nations. This compelling book by renowned author Thomas Bender paints a different picture of the nation's history by placing it within the broader canvas of global events and developments. Events like the American Revolution, the Civil War, and subsequent imperialism are examined in a new light, revealing fundamental correlations with simultaneous global rebellions, national redefinitions, and competitive imperial ambitions. Intricacies of industrialization, urbanization, laissez-faire economics, capitalism, socialism, and technological advancements become globally interconnected phenomena, altering the solitary perception of these being unique American experiences. A Nation Among Nations isn’t just a history book–it's a thought-provoking journey that transcends geographical boundaries, encouraging us to delve deeper into the globally intertwined series of events that spun the American historical narrative.
Author: Jenny Kay Dupuis Publisher: Second Story Press ISBN: 1772602329 Category : Juvenile Nonfiction Languages : en Pages : 32
Book Description
When eight-year-old Irene is removed from her First Nations family to live in a residential school she is confused, frightened, and terribly homesick. She tries to remember who she is and where she came from, despite the efforts of the nuns who are in charge at the school and who tell her that she is not to use her own name but instead use the number they have assigned to her. When she goes home for summer holidays, Irene's parents decide never to send her and her brothers away again. But where will they hide? And what will happen when her parents disobey the law? Based on the life of co-author Jenny Kay Dupuis’ grandmother, I Am Not a Number is a hugely necessary book that brings a terrible part of Canada’s history to light in a way that children can learn from and relate to.
Author: Susan F. Martin Publisher: Cambridge University Press ISBN: 110890145X Category : Political Science Languages : en Pages : 433
Book Description
Immigration makes America what it is and is formative for what it will become. America was settled by three different models of immigration, all of which persist to the present. The Virginia Colony largely equated immigration with the arrival of laborers, who had few rights. Massachusetts welcomed those who shared the religious views of the founders but excluded those whose beliefs challenged prevailing orthodoxy. Pennsylvania valued pluralism, becoming the most diverse colony in religion, language, and culture. A fourth, anti-immigration model also emerged during the colonial period, and was often fueled by populist leaders who stoked fears about newcomers. Arguing that the Pennsylvania model has best served the country, this book makes key recommendations for future immigration reform. Given the highly controversial nature of immigration in the United States, this second edition – updated to analyze policy changes in the Obama and Trump administrations – provides valuable insights for academics and policymakers.
Author: John F. Kennedy Publisher: HarperCollins ISBN: 0062892843 Category : History Languages : en Pages : 179
Book Description
“In this timeless book, President Kennedy shows how the United States has always been enriched by the steady flow of men, women, and families to our shores. It is a reminder that America’s best leaders have embraced, not feared, the diversity which makes America great.” —Former Secretary of State Madeleine K. Albright Throughout his presidency, John F. Kennedy was passionate about the issue of immigration reform. He believed that America is a nation of people who value both tradition and the exploration of new frontiers, deserving the freedom to build better lives for themselves in their adopted homeland. This 60th anniversary edition of his posthumously published, timeless work—with a foreword by Jonathan Greenblatt, the National Director and CEO of the ADL, formerly known as the Anti-Defamation League, and an introduction from Congressman Joe Kennedy III—offers President Kennedy’s inspiring words and observations on the diversity of America’s origins and the influence of immigrants on the foundation of the United States. The debate on immigration persists. Complete with updated resources on current policy, this new edition of A Nation of Immigrants emphasizes the importance of the collective thought and contributions to the prominence and success of the country.
Author: Paul Schor Publisher: Oxford University Press ISBN: 019991785X Category : History Languages : en Pages : 377
Book Description
By telling how the US census classified and divided Americans by race and origin from the founding of the United States to World War II, this text shows how public statistics have been used to create an unequal representation of the nation
Author: Paul A. Scipione
Author: Paul A. Scipione
Author: Devin Scillian
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Author: 
Author: Thomas Bender
Author: Jenny Kay Dupuis
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Author: Susan F. Martin
Author: John F. Kennedy
Author: Paul Schor