Author: John Metts WillitsPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 908
Book Description
A Method for Measuring the Effectiveness of Department Store Advertising
Author: John Metts WillitsPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 908
Book Description
Journal of Advertising Research
Author: CIO
Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 68
Book Description
CIO magazine, launched in 1987, provides business technology leaders with award-winning analysis and insight on information technology trends and a keen understanding of IT’s role in achieving business goals.
Narrative Advertising Models and Conceptualization in the Digital Age
Author: Y?lmaz, RecepPublisher: IGI Global
ISBN: 152252374X
Category : Business & Economics
Languages : en
Pages : 383
Book Description
The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.
The Controller's Function
Author: Janice M. Roehl-AndersonPublisher: John Wiley & Sons
ISBN: 0471708615
Category : Business & Economics
Languages : en
Pages : 480
Book Description
Take control and keep your company competitive. The controller's role in corporate America has become increasingly crucial and exceedingly complex. So how can new and established professionals enhance their performance and sustain their company's competitive advantage? With The Controller's Function, Third Edition. From describing essential competencies—cash management, budgeting, fraud prevention and establishing codes for corporate ethical behavior—to detailing the more sophisticated skills like activity-based and target costing, disaster recovery planning, and outsourcing, The Controller's Function expertly balances both the technical and managerial sides of the job. You'll quickly access information on how to: Use electronic spreadsheets for financial analysis Successfully implement a shared service center Enhance performance through online inventory systems, quick closing procedures Selecting adequate accounting software Avoid insurance pitfalls through proper planning Order your copy today!
Marketing Information Guide
Author: Mathematical Methods of Operations Research
Author: Thomas L. SaatyPublisher: Courier Corporation
ISBN: 9780486495699
Category : Business & Economics
Languages : en
Pages : 486
Book Description
The first graduate-level text devoted to the subject, this classic offers a concise history and overview of methods as well as an excellent exposition of the mathematical foundations underlying classical operations research procedures. It begins with a review of historical, scientific, and mathematical aspects; examples and ideas related to classical methods of forming models introduce discussions of optimization, game theory, applications of probability, and queuing theory. Carefully selected exercises illustrate important and useful ideas. This text is an ideal introduction for students to the basic mathematics of operations research as well as a valuable source of references to early literature on operations research. 1959 edition.
System
Author: Location-Based Marketing
Author: Gérard CliquetPublisher: John Wiley & Sons
ISBN: 1119721253
Category : Business & Economics
Languages : en
Pages : 266
Book Description
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
Report of the Federal Trade Commission on Distribution Methods and Costs: Advertising as a factor in distribution
Author: United States. Federal Trade CommissionPublisher:
ISBN:
Category : Government publications
Languages : en
Pages : 68
Book Description